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Google Gives Advice On Increasing Your DA

Published

3 years ago

April 1, 2022

Google Gives Advice On Increasing Your DA

Google’s John Mueller posted a response on Reddit with his advice on how to improve your site’s DA, domain authority. He said he was “torn” with his response since DA is not a Google metric, is not used my Google and has no impact on your rankings. But he offered his advice, nevertheless.

Here is why John was torn about offering this advice:

I’m kinda torn. On the one hand, you do not need DA for Google Search. Google doesn’t use it *at all*. If you’d like to level your site up in search, you’d need to focus on something else, or at least use other metrics for it. This is mostly why DA as a metric is frowned upon by many SEOs. For context, I don’t think I’ve ever looked up the DA for a site in the 14 years I’ve been doing this.

On the other hand, if you need DA for something else (sell the site, sell advertising, sell links) I wonder if there’s a way to turn that around into focusing on a more useful metric instead (even something as simple as pageviews could be more useful if you want to sell ads). Or, if it’s really just DA that you want, then I’d look into Moz’s docs & forum, since they make the metric.

But he offered his advice anyway, he said:

Assuming 31 is low (I have no idea of how the DA values are distributed), my recommendation would be to try to build a strong audience first, before you think about things like monetization. Find a topic that you know about or that you can learn about, find a topic that has low competition, where you can stand out easily (pro tip: don’t make a blog about seo or about earning money online, nobody is waiting your version; find a different topic). My goal would be to not create a mass of content, but rather to create a reasonable collection of fantastic content. Work to make your content known to your audience – find them, reach out to them, advertise to them if you need to. In the beginning, act as if search engines don’t exist, and assume you won’t get any traffic from search. Search engines won’t know that your content is great if there are no signals confirming that, so first build your audience. Keep them engaged, keep them coming back, don’t publish just because you can, but rather publish if you have something unique, compelling, and high-quality to add to the internet. If you can keep your audience – the one you’re promoting your work to – returning, if they recommend your site on their own, over time search engines will pick up on it too, and metrics like the DA will grow too (assuming it’s something link-based). The long-term approach is not a quick jump to #1, it takes work, and you have to bring your content to your audience first, they won’t just find you on their own. Short-term hacks might get some metrics to move, but it won’t last, and you’ll be back here, or starting over, soon enough.

This is similar advice you’d probably get from John for just doing well in Google Search in general.

Google has not spoken highly of SEOs or others using DA as a metric for their site in the past. Here are some other times I’ve written about this, but I covered it more times:

It was nice of John to respond to the topic at all.

Forum discussion at Reddit.

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SEARCHENGINES

Daily Search Forum Recap: October 10, 2024

Published

13 hours ago

October 10, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads will require advertisers to have a Google Business Profile next month. Google is testing a Quick view button in search that gives searchers no reason to look at your site. Google may have 9,000 ad campaigns created every second. Google is testing verified labels for retailers in the product search results. Google is expanding store ratings to more countries.

Search Engine Roundtable Stories:

Google Tests Quick View Button For Recipes That Keep You On Google

Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher.

Google Local Service Ads To Soon Require Google Business Profile

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.”

9,000 Google Ads Campaigns Created Every Second???

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second.

Google Search Tests Verified Labels For Product Results

Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed product results overlay, on retailer listings.

Google Store Ratings Now Available In India, Australia, Canada & UK

Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we’ve seen examples of Google showing them in Australia and other countries over the years, I guess as a test.

Google Noogler Bison Again

We have a photo of this Google Bison from 2018. It looks to be in the same condition but moved from its previous location. It also looks angry…

Other Great Search Threads:

We’re now seeing AI Overviews appearing for non signed-in users in the UK, ZA, NZ, SG, KE – well countries where English is commonly spoken., Authoritas on X

I’m sure it’ll be a great event! Unfortunately, I’m only able to make it virtually this time :-/. Martin’s there though, he’s pretty cool too!, John Mueller on LinkedIn

That’s a fantastic question and right upfront: I don’t have an answer, but I have an idea., Martin Splitt on LinkedIn

You know how sometimes you’re certain you had a good reason to do something, later on forget why, but continue doing it just in case there’s still a good reason? That’s why. 🙂, John Mueller on Mastodon

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: October 9, 2024

Published

2 days ago

October 9, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.

Search Engine Roundtable Stories:

DOJ May Breakup Google As Remedy To Monopoly Ruling

Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.

Google Tests What People Are Saying Short Video Search Results

Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms.

Google Tests Card Style Knowledge Panel Desktop Design

Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.

Google Search Tests Most Mentioned Places Carousel

Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.

Google Drag & Drop Reorder Your Restaurant Menu Items

Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier.

Google Ads Improved Console Sidebar Navigation

Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.

Google Bike Window Stickup Sign

Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

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SEARCHENGINES

Google Showing Competitor Ads Above Local Reviews

Published

3 days ago

October 8, 2024

Entireweb News Bot

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We’ve seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging.

Anthony Higman spotted this and posted screenshots and a video of this in action on X – I will say, I tried to replicate it and it did not come up for me. But here is what Anthony saw:

This is a screenshot from his videocast:

This is what I see – no ads:

Here is his video:

pic.twitter.com/iNAczCTt7U

— Anthony Higman (@AnthonyHigman) October 7, 2024

There is also this:

Recently, many clients have had a sudden influx of calls or hangup calls from paid search ads. When reviewing the calls, the consumer thinks they are calling the competitor (not bidding on them). It’s been a nightmare to navigate and negate. Plus, several brand’s name cpc went up

— Nate Louis (@N8Louis) October 8, 2024