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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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Search Topics of Discussion:

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Daily Search Forum Recap: May 30, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google officially confirmed the search ranking data leak but urged caution with our assumptions. Google Search Console’s link report is showing huge drops in links. Google also updates its spam reporting page to add the site reputation and expire domain abuse. Google is testing a shaded people also ask version. Google is offering early adopter badges for using Search Notes. Google Maps added a wheelchair accessibility icon to the Google Maps business profiles.


Search Engine Roundtable Stories:


  • Google Confirms Search Leak But Urges Caution


    After over 32 hours of silence after the Google Search ranking data leak, Google has finally confirmed the leak, but urged caution around making assumptions on how Google Search ranking works based on the documents.

  • Google Report Spam Tool Adds Site Reputation & Expired Domains Abuse


    Google added a couple of new options to the spam reporting tool, including the new site reputation abuse and expired domain abuse, to the form. Again, Google announced these new spam policies last March, enforcing the site reputation abuse this earlier this month.



  • Huge Decline In Links Reported In Google Search Console Links Report


    Earlier this week, we reported on some declines in the number of links reported in the Google Search Console links report. Well, it got a lot worse this morning, and now everyone is seeing huge declines in the link report.

  • Google Early Adopter Badge For Using Search Notes


    Google is incentivizing searchers to leave notes on Google Search and Google Discover results by offering them an “early adopter badge.” Google is showing this message in the Google Discover feed and it says, “Add a note to earn a badge.”

  • Google People Also Ask Tests Shaded Boxed Interface


    Google is testing shading and boxing in the people also ask details within the mobile Google Search results. So instead of just a plain snippet interface, Google is testing adding some layers to the result by boxing it in with a colored background element.

  • Google Maps Adds Wheelchair Accessible Icon To Business Listings


    Google has added a wheelchair-accessible icon to the Business Profile listings in Google Maps of businesses that self-claim they are wheelchair-accessible. There is a little wheelchair-accessible icon next to the business name, but this only shows in Google Maps, not in Google Search – for now.



  • G Fiber Light Letter Sign




    Google had some sort of Google Fiber event at the Chicago office and they spread out some balloons and also added these letter light up signs that spelled “G Fiber”.

    I found this on Instagram…

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 29, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profiles is dropping the chat feature and call history on July 31st. Google is working on surfacing the site you search for in Google Search :). Google AI Overviews click data studies conflict. Google Business Profiles now shows why product uploads fail. Also, Google Discover feeds are not loading for some searchers.


Search Engine Roundtable Stories:


  • Google Business Profile Call History & Chat Going Away


    Google will be removing the call history reports and the Chat feature within Google Business Profiles on July 31, 2024. Google said, “We acknowledge this may be difficult news,” but added, “We occasionally have to make difficult decisions.”

  • Google Search Working To Surface Site When Site Name Is Referenced In Query


    There have been a number of complaints that when you search for a query and the site name, Google doesn’t always show results from the site you mentioned in the query. But Google’s Search Liaison, Danny Sullivan, said the Google Search team is working on adjusting that so the site mentioned in the query is surfaced higher in the search results.

  • Two Conflicting Google AI Overview CTR Studies


    In the past couple of weeks, we had two blog posts published on the topic of the click through rates from the new Google AI Overviews to publishers compared to those clicks to publishers prior to the AI Overviews going live. And guess what – the studies conflict with each other.

  • Google Discover Feed Not Loading For Some Searchers


    Over the past few days, some Google users are complaining that the Google Discover news feed is not loading. It seems many of these users are on Pixel devices but I am not sure if this is only impacting Pixel users.

  • Google Business Profiles Shows Product Rejection Details


    Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason why your products were not processed properly by Google Business Profiles.

  • Google Education Cards


    Here are a bunch of Google colored cards or badges that are part of some sort of Google Education event held in Brazil. Each card has a different Google service or product and they are in blue, red, yellow and green.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search Ranking Volatility Over The Memorial Day Weekend

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Google Logo Explode

While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on Memorial Day – I get that – but there seems to be more movement than normal.

So, was there a Google Search ranking update over Memorial Day weekend? Let me share what I am seeing but before I do.

Just a reminder that we saw Google ranking volatility around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later. It has been a busy month.

SEO Chatter

I began seeing chatter at WebmasterWorld on Sunday, May 26th and the chatter continued on through yesterday. Here is some of what was said in the forums:

Wow, I am seeing a 70% drop in traffic to my site’s homepage this weekend. Now a drop is normal on holiday weekends, but certainly not 70%….what’s up with that?

Very poor weekend for my global site at 60% yesterday and so far today after 20 hours at 40%. I expect tomorrow to be equally low.

UK hotel site ended up yesterday after a very slow start and has been extremely busy today as hoped for with food and live music.

What a strange weekend. Saturday traffic from Google collapsed, Sunday a strong increase, today so far 1 hour a lot of traffic, one hour as good as nothing, this has been going on since 6 am. I give up trying to understand that.

For me too, a little bit down again at the weekend. It goes down, down and down. Nobody knows why or why. I’m slowly but surely coming to terms with the fact that this topic no longer has a future. 🙁

Oh wow, there is life after Google. My traffic overnight is +140%. Bringing me back to, almost, where I was. I think a few new articles went viral but Google, was -20%. So none of this increased traffic was sent from them. Nice! After months and weeks of solid decline I now see an increase. Now to try and maintain it.

Traffic back to normal for me today which surprised me a little.

It is a holiday weekend in the UK therefore I went out for a few beers last night and it really did shock me. Several pubs were already closed and the normally really busy pubs were all absolutely dead … Were all the supposed 20 million car journeys happening last night?

I also saw some chatter on this site:

I thought Google would leave it alone on memorial day but seems there is now shuffling in my niche anyway. It was actually awfully quiet for a few days with pretty much no changes in the rankings. But it’s starting again. It’s just sick. I don’t get why the rankings shuffle so much day to day. I have read the theories here and they seem correct. Could be A/B testing. Who even knows.

Someone is feeling a difference during this weekend?

Glenn Gabe also spotted changes, he wrote, “Well, add 5/26 to the list. I’m seeing some confirmed surges in rankings across sites I have access to. And these are sites also impacted by the March core update.”

And more:

Google Tracking Tools

As you can see, most of these tools have been super heated and showing a lot of Google ranking volatility over the past week.

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Accuranker:

Accuranker

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

What did you all see this weekend?

Forum discussion at WebmasterWorld.



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