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Google Local Service Ads Will Allow You To Exclude Areas

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Google Local Service Ads New Weekly Email Summary

Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.

Ben Fisher spotted this one and posted a screenshot of this on Twitter. Ben said “LSA may roll out the ability to exclude service areas with this new layout. I know our customers are going to eat this up!”

Here is what it looks like:

click for full size

This is a great feature and I hope it gets rolled out soon!

Forum discussion at Twitter.



Source: www.seroundtable.com

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SEARCHENGINES

Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing

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Marguarite Humphrey

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.

Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.

At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.

Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.

You can follow Maggie Humphrey on LinkedIn and connect there.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

Source: www.seroundtable.com

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