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Google March 2023 Broad Core Update Fully Rolled Out

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Google Core Updates

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET.

Please note that the website shows it started later in the day but it did not, it shows that because that is when the data when entered when Google added rankings to the status dashboard. Here is what that staus page shows but again, the timestamp on this one on March 15th is a tad off:

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We saw big volatility with this March 2023 core update on March 16th and then again around March 23rd/24th. In my opinion, this was a pretty big update that touched down fast and hit hard.

There is a bit of volatility and chatter in the past 24-hours but nothing like at the beginning of the update or like last week.

Google March 2023 Core Update

Here are the most important things that we know right now in short form:

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  • Name: Google March 2023 Broad Core Update
  • Launched: March 15, 2023 at around 10:30 am ET
  • Rollout: Completed March 28, 2023 at around 10:30 am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Tracking Tools On March 2023 Core Update

Here is what the automated tracking tools show for this March 2023 Broad Core update over the two-week or so period.

Semrush (the mobile chart is off the rails, so I am not sharing that one, something has to be wrong…):

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RankRanger:

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Accuranker:

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Advanced Web Rankings:

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SERPmetrics:

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Cognitive SEO:

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SERPwoo:

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Algoroo:

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Mozcast:

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SERPstat:

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SEO Chatter

Here is some of the more recent SEO chatter about this update, chatter from the past 24-hours or so from the WebmasterWorld forums and comments here:

The last day of the core update I was penalized and especially a website that copied me rose above me. Even websites that copied my images as well, my face my internal links, with a google search they are ahead of me in the first position and I in the fifth position. My domain have an authority of 53 and website with 0 authority and 12 authority are above me. I have been working 4 Years everyday with top notch quality articles and I never copied anything from anywhere. Do you want the icing on the cake? Do you want the icing on the cake? The guy who copied half my site sent me an email bragging about his positive google results after this core update. I’m so demoralized that you don’t get the idea.

I see some big changes starting at 11am GMT – Maybe it’s the last leg of March core update.

I am definitely seeing major update signs. The SERPs are all over the place today again. Major ranking shakeup not just for us but our competitors

Major league throttling going on today.

Brand website with around one million exact brand search dropped completely out of search for brand – google now ranks its totally bad clones that are even redirected to the original site as soon as you browse on those sites – that algorithm update really ranks totally shit pages so far – hey google anything fine ? is chatgpt killing you ? hope so – guess its time to fire the next 10 000 workes – what a piece of shit greed company – stop acting like you own the internet.

After months of success this update has wiped out alot of my traffic. I find it so crazy that months of fairly aggressive growth since November has now been wiped out in one swift swoop. Can the parameters really change that much? And if so, is that really fair to its users. SEO now is just a mess. Hard to report and explain this to a business owner that in the space of a week you can go from things looking extremely positive, to extremely poor.

Even though keywords are ranking in second position. Hardly any impressions can be noticed. One day things look ok, the next day nothing.

My blog has been grounded.

Take a look at these examples of sites that got hit and then came back from Glenn Gabe:

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Previous Broad Core Updates

This March 2023 core update took 13 days to roll out, and it has been just over six months since the last update, which was last the Septmeber 2022 core update which was on September 12, 2022. Then the May 2022 core update on May 25, 2022. Prior to that was the November 2021 core update on November 17th through November 30th. The previous core updates prior to the November update were the July 2021 and then a month prior to that with the June core update. The one before that was six months before the June update, on December 3, 2020, named the December 2020 core update. Before that was a 7-month gap where on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

I hope you all did well with this update.

Forum discussion at Twitter and WebmasterWorld.



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Daily Search Forum Recap: February 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s local pack dropped the ability to see more results, for 16+ hours. Google Search’s travel/hotel listings are being hijacked in the EU regions. Google Analytics 4 now has a new default Google Ads report. Google Ads now color codes the limited by budget status. Microsoft wanted to sell Bing Search to Apple but Apple said it had quality issues, Google said.

Search Engine Roundtable Stories:


  • Google Drops Link To See More Local Results From Search Results


    Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last night around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue.

  • Google Europe Search Hijacking Bug With TripAdvisor, Booking, Hotel.com & More


    Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.


  • Report: Microsoft Tried Selling Bing To Apple But Search Quality Issues Held It Back


    According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well.

  • Google Analytics Adds New Default Google Ads Report


    Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.

  • Google Ads Limited By Budget Status Now Color Coded


    Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.


  • Google Photos Sprinkle Waffle


    Here is an old photo I just recently found on Instagram but is from way back in 2015. It is of a fancy looking waffle in a Google Photos box, it looks delicious but by now I am sure it is pretty hard to eat.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: February 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


This weekend we had massive Google ranking volatility reported by the third-party tools but chatter was not that high. Google Analytics has a Polish referral spam problem. Google Ads updated is change history page for some. Google Search is testing a “most-read articles” carousel. Google reviews has this “beta questions” section, do you know what it is. Will Google make a content deal with Quora next, some signs lead to that.

Search Engine Roundtable Stories:


  • Massive Volatility Reported – Google Search Ranking Algorithm Update?


    I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say, the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

  • Google Analytics Referral Spam From Poland – Complaints


    There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so.

  • Google Ads Tests New Change History Page


    Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by performance as a toggle.

  • Google Most-Read Articles Search Carousel


    Google Search is testing a new carousel named “Most-read articles.” I guess Google is using click data to see which articles are being read the most. Or maybe Chrome or Google Analytics data? Maybe?

  • Google Reviews Disclaimer For Beta Questions


    Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not be displayed publicly during the experiment and may only be visible to you and/or others participating in the experiment. We may delete answers after the experiment.”

  • Google To Make A Content Deal With Quora Next?


    Last week, Google revealed it signed a deal with Reddit to access its content using an API so it can get the content faster and in a structured format. This deal costs Google $60 million annually. There is now speculation that Google might make a similar deal with Quora.

  • Concrete Steel Plant At Google


    Here is an interesting plant that is at the Google Kirkland, Seattle office. It is a concrete, steel ball with a plant embedded within it. I wonder how that works.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million annually for faster access to that content – I am not kidding. Google Search now supports new product variant structured data. Google said many of those using the Indexing API wrong are spammy and low-quality sites. Google has a but with negative search operators in shopping. Google’s Shop with AI seems live. Google Ad Strength formula to weight assets quantity and variety more with AI expansions. Google Merchant Center updated how it estimates delivery times. Google Merchant Center now requires images made with AI to be labeled as such. Google is pushing Google Ads ads in Gmail. Google Ads prohibits using famous people or companies to entice people to part ways with money or information. Google Ads API version 16 is out. Google Search is testing a new search bar design. Google Search is testing having forums in the search bar filters. Google is testing fading in the search result text. Bing Search has sub and expandable sitelinks. Bing is testing a next page and refresh page button for pagination. Google local packs tests showing pricing. Gartner predicts search volume will drop 25% by 2026, and only 20% of SEOs think search volume won’t change. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. Also, here is the charity event.

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