SEARCHENGINES

Google March 2023 Broad Core Update Fully Rolled Out

Published

1 year ago

March 29, 2023

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET.

Please note that the website shows it started later in the day but it did not, it shows that because that is when the data when entered when Google added rankings to the status dashboard. Here is what that staus page shows but again, the timestamp on this one on March 15th is a tad off:

We saw big volatility with this March 2023 core update on March 16th and then again around March 23rd/24th. In my opinion, this was a pretty big update that touched down fast and hit hard.

There is a bit of volatility and chatter in the past 24-hours but nothing like at the beginning of the update or like last week.

Google March 2023 Core Update

Here are the most important things that we know right now in short form:

Name: Google March 2023 Broad Core Update

Launched: March 15, 2023 at around 10:30 am ET

Rollout: Completed March 28, 2023 at around 10:30 am ET

Targets: It looks at all types of content

Penalty: It is not a penalty, it promotes or rewards great web pages

Global: This is a global update impacting all regions, in all languages.

Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.

Discover: Core updates impact Google Discover and other features, also feature snippets and more.

Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.

Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Tracking Tools On March 2023 Core Update

Here is what the automated tracking tools show for this March 2023 Broad Core update over the two-week or so period.

Semrush (the mobile chart is off the rails, so I am not sharing that one, something has to be wrong…):

RankRanger:

Accuranker:

Advanced Web Rankings:

SEO Chatter

Here is some of the more recent SEO chatter about this update, chatter from the past 24-hours or so from the WebmasterWorld forums and comments here:

The last day of the core update I was penalized and especially a website that copied me rose above me. Even websites that copied my images as well, my face my internal links, with a google search they are ahead of me in the first position and I in the fifth position. My domain have an authority of 53 and website with 0 authority and 12 authority are above me. I have been working 4 Years everyday with top notch quality articles and I never copied anything from anywhere. Do you want the icing on the cake? Do you want the icing on the cake? The guy who copied half my site sent me an email bragging about his positive google results after this core update. I’m so demoralized that you don’t get the idea.

I see some big changes starting at 11am GMT – Maybe it’s the last leg of March core update.

I am definitely seeing major update signs. The SERPs are all over the place today again. Major ranking shakeup not just for us but our competitors

Major league throttling going on today.

Brand website with around one million exact brand search dropped completely out of search for brand – google now ranks its totally bad clones that are even redirected to the original site as soon as you browse on those sites – that algorithm update really ranks totally shit pages so far – hey google anything fine ? is chatgpt killing you ? hope so – guess its time to fire the next 10 000 workes – what a piece of shit greed company – stop acting like you own the internet.

After months of success this update has wiped out alot of my traffic. I find it so crazy that months of fairly aggressive growth since November has now been wiped out in one swift swoop. Can the parameters really change that much? And if so, is that really fair to its users. SEO now is just a mess. Hard to report and explain this to a business owner that in the space of a week you can go from things looking extremely positive, to extremely poor.

Even though keywords are ranking in second position. Hardly any impressions can be noticed. One day things look ok, the next day nothing.

My blog has been grounded.

Take a look at these examples of sites that got hit and then came back from Glenn Gabe:

Again, many sites continued on the same trajectory either continuing surging or dropping, but some did reverse course. For this site, it shows how core head terms can make a big difference. It dropped heavily for important keywords initially, but a # came roaring back recently: pic.twitter.com/rWIk36n2Wy
— Glenn Gabe (@glenngabe) March 29, 2023

Previous Broad Core Updates

This March 2023 core update took 13 days to roll out, and it has been just over six months since the last update, which was last the Septmeber 2022 core update which was on September 12, 2022. Then the May 2022 core update on May 25, 2022. Prior to that was the November 2021 core update on November 17th through November 30th. The previous core updates prior to the November update were the July 2021 and then a month prior to that with the June core update. The one before that was six months before the June update, on December 3, 2020, named the December 2020 core update. Before that was a 7-month gap where on May 4, 2020, the May 2020 core update. The one prior to that was on January 13, 2020, the January 2020 core update and the one before that was on September 24, 2019, the September 2019 core update. Oh, before that was on June 3, 2019, the June 2019 core update and I can go on and on.

I hope you all did well with this update.

Forum discussion at Twitter and WebmasterWorld.

Related Topics:Broad core Fully Google March Rolled searchengine update

Up Next

Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties

Don't Miss

Google Ads Editor Version 2.3 Adds Business Information Assets, Location Assets & More

SEARCHENGINES

Daily Search Forum Recap: April 18, 2024

Published

17 hours ago

April 19, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel features, plus a bunch of new EV features. Google Notes on Search might not end in May 2024 despite what people suggest. Google Business Profiles asked businesses to register their defibrillators, their AEDs.

Search Engine Roundtable Stories:

Google Notes On Search Won’t Necessarily Go Away In May

There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs experiment will end on that date.

Google Maps Releases New Directions, Travel & EV Features

Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.”

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.

Google Drops Video Carousel Markup

Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it “ultimately found that it wasn’t useful for the ecosystem at scale.”

Google Business Profiles Register Your Defibrillator (AED)

Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it.

Google NYC Earthquake Reaction Video

A couple of weeks ago we had an earthquake in the New York region and I finally found a video from the Google NYC office of the reaction of some Googlers while the earthquake happened. These Googlers were recording a video and felt it but were unsure if that was a real earthquake.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

Published

2 days ago

April 18, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.

Search Engine Roundtable Stories:

Deepening Google Core Ranking Volatility Hits Yesterday & Today

I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

Google Search Console Adds Unused Ownership Tokens

Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.

Google: Should We Explain The Crawl Stats Report in Search Console

Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

Google Maps No Longer Will Support Draft Reviews

Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

Doogler In Google Play Area

Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

SEARCHENGINES

Daily Search Forum Recap: April 16, 2024

Published

3 days ago

April 17, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.

Search Engine Roundtable Stories:

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

Google Ads “Similar Product” Carousel

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”

Clarification: Google Search Supports Images Referenced From src Attribute

Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.

Google AdSense New Ad Intents Formats – Links & Anchors In Content

Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.

3-Wheel Tricycle At Google

Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.