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Google Ads Editor Version 2.3 Adds Business Information Assets, Location Assets & More

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Advertiser Working Laptop Google Ads

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more.

Here is the full list of changes you can expect in version 2.3 of Google Ads Editor.

File support for image assets: File support is now available for image assets. Conveniently import and export image assets as files.

Card view for image assets: View your image assets as cards in addition to the table view.

Asset support: Full support is available for the following assets:

  • Image assets. Legacy image assets are being migrated to upgraded assets.
  • Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.
  • Location assets. Legacy location assets are being migrated to upgraded assets.
  • Business information assets. Complement text ads with your business information, such as name and logo.

Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.

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Primary Display Status support: More PDS reasons are also available, including: Limited by bidding target and Limited by budget soon.

Performance Max text asset automation: You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.

Add Google video partners recommendation: Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.

Bid explorer: Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.

Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.

Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.

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Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.

Notifications: More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.

Google also deprecated these two features:

Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and it has been removed in Editor 2.3.

Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

PPCGreg loved these changes:

Forum discussion at Twitter.



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Google Home Page: Memorial Day

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Us Flag

Today, like previous years, Google has posted a grayed-out logo and a small US flag, to commemorate Memorial Day in the US. I will not be posting stories today, to respect the holiday.

Here is what it looks like:

click for full size

Google also has a grayed-put logo at the top left of its search results page. Google has historically done nothing for the day, but in 2019 Google went with a grayed out logo and flag theme. They did the same thing this year.

Wishing you all a safe, healthy, peaceful and nice Memorial Day.

Forum discussion at Twitter.



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Google Replaced Trusted Store Badge With Top Quality Store Badge

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Apple Retail Store Google Logo

Google has replaced the “Trusted Store” badge in the product results within Google Search with a “Top Quality Store” badge. Google said, “there’s no action you need to take, and the update will not affect your performance metrics at all.”

Here is an example of the new Top Quality Store badge:

click for full size

Google added, “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say “Top Quality Store” instead.” Note that the Shopping experience scorecard program is only available if you’re participating in Buy on Google or free listings in the US, AU, NZ, and CA.

The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out. FYI – here is how to qualify for this trusted store badge.

Here is the old “trusted store” version:

Google Trusted Store Badge New

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Google Bard Gains Images

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Google Bard Images

As Google announced a week or so ago, Bard now can show images in the responses. Jack Krawczyk said on Twitter that you can “click an image to see the source for each one,” and that “Bard includes images in relevant responses and also when you specifically ask for them, starting with English.”

Google Bard can now bring in images from Google Search and you can also ask Bard for images directly. Plus, Google Bard will show a source for each image.

I tried it myself and the first two requests were pretty solid. Well, okay, it lied, I am not thin, nor am I tall, but I’ll take it. But then when I asked it to merge the two of us, it didn’t work too well (not that I expected that to work):

click for full size

It shows local results also:

It will get better over time, but it is nice to see these chat features from Google and Bing get more visual.

Forum discussion at Twitter.

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