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Google Ads Editor Version 2.3 Adds Business Information Assets, Location Assets & More

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Advertiser Working Laptop Google Ads

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more.

Here is the full list of changes you can expect in version 2.3 of Google Ads Editor.

File support for image assets: File support is now available for image assets. Conveniently import and export image assets as files.

Card view for image assets: View your image assets as cards in addition to the table view.

Asset support: Full support is available for the following assets:

  • Image assets. Legacy image assets are being migrated to upgraded assets.
  • Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.
  • Location assets. Legacy location assets are being migrated to upgraded assets.
  • Business information assets. Complement text ads with your business information, such as name and logo.

Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.

Primary Display Status support: More PDS reasons are also available, including: Limited by bidding target and Limited by budget soon.

Performance Max text asset automation: You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.

Add Google video partners recommendation: Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.

Bid explorer: Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.

Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.

Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.

Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.

Notifications: More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.

Google also deprecated these two features:

Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and it has been removed in Editor 2.3.

Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

PPCGreg loved these changes:

Forum discussion at Twitter.



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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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