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Google March 2023 Broad Core Update Tremors Continue

Published

2 months ago

March 25, 2023

As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out.

In the past 24-hours, I’ve been noticing larger tremors and fluctuations with this update. It may signal that the update is almost done rolling out or that there is a big more to go. There are over 400 comments on the original story with SEOs following these fluctuations closely, as well as chatter on Webmaster World. I will quote some of it below but let me first start with the tracking tools.

Tracking Tools On March 2023 Core Update – Updated For March 24th

As a reminder, this update started on March 15th, but here is what the tracking tools showed over the roll out. You can see a big spike the day or so after it was announced and then it started to calm. Then the past 24 hours or so, the spike and volatility started to kick up a notch again. Here are what the tools are showing:

Semrush:

RankRanger:

Accuranker:

Advanced Web Rankings:

I suspect some of the ones that are showing lower volatility will update today with higher volatility…

Renewed SEO Chatter On March 2023 Core Update

Here is some new chatter from the over 400 comments on the original story here and Webmaster World.

My total traffic in the past 48 hours is only 3 (Three). I suspect if analytics is broken. How about yours?

Back to normal here, the second shuffle round didnt start here yet.

Look into your own real server logs. No webbug shows better numbers.

I think so second wave is under the way. In UAE I can see the websites with .nz, .ca, co.uk, .com, .au ranking on 1st and 2nd page.

today traffic is lowest of all these years and same time the Bard Launch for public in US and UK!

Just coming up to 19 hours of my Goggleday and US traffic is 50% of its usual level.

Nearly all non-US companies in my widget sector have been pushed down to a minimum 30+ for the top selling widgets but I wonder what the actual organic traffic levels are since there are so many ads and images it’s nearly impossible to find them.

This new core update has been quite a roller coaster for me – I initially went up around 35% week over week, then went down, and then back up again. Overall, I’m back to my early Jan rankings/traffic levels, so no biggies.

Our 21-year-old editorial travel information site had a nice uptick about a day before the March Core Update was announced. In the days immediately after the update began rolling out, we had a moderate but sharp decline in traffic, seemingly across the board.

Traffic dropped maybe 10 to 15 percent, depending on the day, with average positions in Google Search Console dropping from the 17-18 range to 26 one day and 19 or so overall.Things have perked up a bit in the last couple of days, but we’re still below the levels of the same dates last year.

Usually I don’t see this much volatility during major Google updates, and in most cases we’re barely affected by the updates at all. I’m guessing that our site won’t see a lot more change from this current update, but I’d be happy to be proven wrong (preferably in a good way!).

I was doing well as well, until today. Anyway Core update not yet done. I’m receive almost no traffic from the US/Canada too.

My site is ranking higher and higher, with a big increase in top 3/10 ranking pages in the last two days, but traffic to my home page and some of my landing pages is in the dog house. my top landing page that was doing well, is down 80% this morning. I checked and there are two ads at top of page, then local search results, then I dropped from 1st to 2nd, but my site has the wide carousel of images underneath. I would call that good placement…but an 80% drop.

Traffic overall has been higher since this core update, but USA and Canada are definitely not sending more traffic. There are zero new inquiries for the last week or more…unusual for this time of year.

Anyway, we are not done yet – and I hope you are all managing during this update.

We will keep you posted on any future changes – as always.

Forum discussion at Webmaster World.

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Related Topics:Broad Continue core Google March searchengine Tremors update

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Bing Chat Now With Anchor Text Hyperlinks In Answers

Published

2 hours ago

May 31, 2023

Entireweb News Bot

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

Here is what the anchor text-based hyperlink looks like in the output of Bing Chat answers:

Shameem Adhikarath spotted this the other day and posted it on Twitter, here is his example:

Noticed that @bing chat results now include direct clickable links alongside reference.

cc:@rustybrick pic.twitter.com/yJr9QUVH8A

— Shameem Adhikarath (@shemiadhikarath) May 29, 2023

I am a fan of this look and implementation – good work Bing!

Update: Brodie Clark said this is not new.

Forum discussion at Twitter.

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Early Complaints & Responses On The Google Search Generative Experience

Published

8 hours ago

May 30, 2023

Entireweb News Bot

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience. John Mueller of Google also responded to some questions and complaints.

I figured it would be useful to compile those complaints and responses in this story.

Attribution complaints:

I see you noted how in expanded view, the association is even clearer. SGE is an experiment, so this type of feedback is appreciated and helpful as we continue to improve it. Also shared a bit more on linking here https://t.co/x4LLTp0nVH — again, thank you for the feedback.

— Google SearchLiaison (@searchliaison) May 27, 2023

Generative responses are corroborated by sources from the web & when a portion of a snapshot briefly includes content from a specific source, we will prominently highlight that source in the snapshot. In this example, the first link matches that & it also shows in expanded view. pic.twitter.com/xPRit5FssA

— Google SearchLiaison (@searchliaison) May 26, 2023

It’s the first link to the right of the snapshot. I’ve put a box around it. Also notice the other box at the end. When you see this, you can click through all the corroborating sources without going to expanded mode. pic.twitter.com/AoGoe9uMGJ

— Google SearchLiaison (@searchliaison) May 26, 2023

It’s the first link even when you don’t expand. That said, appreciate the feedback. SGE is an experimental experience in Search Labs, and it will evolve over time as we learn what is most helpful.

— Google SearchLiaison (@searchliaison) May 26, 2023

Appreciate the feedback, and would encourage you or anyone with access to also make use of the feedback tool that’s part of SGE. It’s an experiment, so the feedback will help us shape it and improve.

— Google SearchLiaison (@searchliaison) May 26, 2023

Appreciate the feedback; will pass it on.

— Google SearchLiaison (@searchliaison) May 26, 2023

Privacy complaint:

We use queries and other feedback to improve the predictive quality of SGE. But similar to autocomplete, we take steps to prevent any personally-identifiable information that may be contained in a query from being used for model training purposes.

— Google SearchLiaison (@searchliaison) May 26, 2023

Timing and location of the roll out:

Country-based roll-outs can be frustrating, sorry! It’s (hopefully) not going to go away, time to be patient :-).

— John Mueller (official) · #StaplerLife (@JohnMu) May 26, 2023

Search Console request:

It’s still early days 🙂

— John Mueller (official) · #StaplerLife (@JohnMu) May 26, 2023

Forum discussion at Twitter.

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Menachem Ani On Google Ads & Structuring Performance Max Campaigns

Published

14 hours ago

May 30, 2023

Entireweb News Bot

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.

In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.

We spoke about how Google Ads has changed over the years and how complex it has grown.

But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.

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Forum discussion at YouTube.

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