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Google March 2023 Broad Core Update Tremors Continue

Published

1 year ago

March 25, 2023

As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out.

In the past 24-hours, I’ve been noticing larger tremors and fluctuations with this update. It may signal that the update is almost done rolling out or that there is a big more to go. There are over 400 comments on the original story with SEOs following these fluctuations closely, as well as chatter on Webmaster World. I will quote some of it below but let me first start with the tracking tools.

Tracking Tools On March 2023 Core Update – Updated For March 24th

As a reminder, this update started on March 15th, but here is what the tracking tools showed over the roll out. You can see a big spike the day or so after it was announced and then it started to calm. Then the past 24 hours or so, the spike and volatility started to kick up a notch again. Here are what the tools are showing:

Semrush:

RankRanger:

Accuranker:

Advanced Web Rankings:

I suspect some of the ones that are showing lower volatility will update today with higher volatility…

Renewed SEO Chatter On March 2023 Core Update

Here is some new chatter from the over 400 comments on the original story here and Webmaster World.

My total traffic in the past 48 hours is only 3 (Three). I suspect if analytics is broken. How about yours?

Back to normal here, the second shuffle round didnt start here yet.

Look into your own real server logs. No webbug shows better numbers.

I think so second wave is under the way. In UAE I can see the websites with .nz, .ca, co.uk, .com, .au ranking on 1st and 2nd page.

today traffic is lowest of all these years and same time the Bard Launch for public in US and UK!

Just coming up to 19 hours of my Goggleday and US traffic is 50% of its usual level.

Nearly all non-US companies in my widget sector have been pushed down to a minimum 30+ for the top selling widgets but I wonder what the actual organic traffic levels are since there are so many ads and images it’s nearly impossible to find them.

This new core update has been quite a roller coaster for me – I initially went up around 35% week over week, then went down, and then back up again. Overall, I’m back to my early Jan rankings/traffic levels, so no biggies.

Our 21-year-old editorial travel information site had a nice uptick about a day before the March Core Update was announced. In the days immediately after the update began rolling out, we had a moderate but sharp decline in traffic, seemingly across the board.

Traffic dropped maybe 10 to 15 percent, depending on the day, with average positions in Google Search Console dropping from the 17-18 range to 26 one day and 19 or so overall.Things have perked up a bit in the last couple of days, but we’re still below the levels of the same dates last year.

Usually I don’t see this much volatility during major Google updates, and in most cases we’re barely affected by the updates at all. I’m guessing that our site won’t see a lot more change from this current update, but I’d be happy to be proven wrong (preferably in a good way!).

I was doing well as well, until today. Anyway Core update not yet done. I’m receive almost no traffic from the US/Canada too.

My site is ranking higher and higher, with a big increase in top 3/10 ranking pages in the last two days, but traffic to my home page and some of my landing pages is in the dog house. my top landing page that was doing well, is down 80% this morning. I checked and there are two ads at top of page, then local search results, then I dropped from 1st to 2nd, but my site has the wide carousel of images underneath. I would call that good placement…but an 80% drop.

Traffic overall has been higher since this core update, but USA and Canada are definitely not sending more traffic. There are zero new inquiries for the last week or more…unusual for this time of year.

Anyway, we are not done yet – and I hope you are all managing during this update.

We will keep you posted on any future changes – as always.

Forum discussion at Webmaster World.

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Related Topics:Broad Continue core Google March searchengine Tremors update

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

Published

21 hours ago

September 15, 2024

Entireweb News Bot

Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

For the original iTunes version, click here.

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: September 13, 2024

Published

2 days ago

September 14, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search partner network. Google is testing for reference boxes in search. Google is testing search results without breadcrumbs. Plus, I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week…

Google Ads Introduces Confidential Matching

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.

Google Tests AI Overview With Small “More” Link

Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.

Complaints On Google Ads Search Partners Network Fraud

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.

Google Testing For Reference Search Box

Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.

Google Tests Search Result Snippets Without Breadcrumbs

Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.

Hummus Party At Google Dublin

Here is some sort of event where there are a bunch of Googlers eating hummus, and other dips, with pita bread, at the Google office in Dublin, Ireland.

Other Great Search Threads:

Local Pack in Desktop Search Results – Google is now testing showing close up of business location on the map as main image. PS – Quote tweet is also like this one but last image being the map close up and that test was in mo, Gagan Ghotra on X

Every now and then, we get questions about whether “valid HTML” is a ranking factor, or a requirement for Google Search. Jens has done regular analysis of the validity of the top websites’ homepages, and the results are sobering., John Mueller on LinkedIn

here is o1, a series of our most capable and aligned models yet: https://t.co/yzZGNN8HvD o1 is still flawed, still limited, and it still seems more impressive on first use than it does after you spend more time with it., Sam Altman on X

Local businesses that I’ve looked at have been mostly safe from all the core updates in the last year – except this last one. I’m hearing multiple reports on Facebook, Reddit, and our forum of local businesses being hit by the Augu, Joy Hawkins on X

On the one hand, I don’t make the search results, on the other hand, I use both of those sites intensively for programming-related queries, I wouldn’t blindly see one of them as being good and the other as being bad., John Mueller on LinkedIn

Set tROAS recommendation is now also increasing your daily budget if you apply the recommendation! Pay attention, Here all you need, Thomas Eccel on X

These Are The Spam Practices Going On GMB And Google Maps By Lead Gen And Local SEO Agencies in 2024 In India Also where Google takes extra steps to make sure guard Business Profile’s integrity, Ayman Ali on X

Search Engine Land Stories:

Feedback:

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Daily Search Forum Recap: September 12, 2024

Published

3 days ago

September 13, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I covered some old statements from former Googlers on Navboost from Hacker News. Google replaced the cache link with links to the Wayback Machine, but they are deep inside. Google says it doesn’t use Exif data for ranking. Google updated its Indexing API docs warning not to abuse the API or else. Google has had this get definitions box for a while.

Search Engine Roundtable Stories:

Ex-Googler Forum Statements On Google Navboost

In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can tell) on the topic of Navboost from the Hacker News forums.

Google Indexing API: Submissions Go Undergo Rigorous Spam Detection

Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says that attempts to abuse the Indexing API “may result in access being revoked.”

Google Replaced Cache Link With Internet Archive’s Wayback Machine

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.

Google’s Martin Splitt: We Do Not Use Exif Data For Ranking

Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google’s Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.

Google: Get Definitions & Translations As You Search

Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving the page.”
Google Silence Phone Boxes

We saw the Google silence box before, but it was one box. Now here are photos of many of them, also in the Google Paris, France office.