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Google November 2023 Core Update Is Live

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Google November 2023 Core Update

Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month.”

The new Google November 2023 core update started to roll out yesterday, November 2, at 3:09 pm ET. Like most Google updates, it can take about two weeks to roll out. This is the fourth core update of the 2023 year, and the eighth official Google algorithm update of the 2023 year.

Google wrote it, “Released the November 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:

Felt It Coming

Yesterday, I wrote about the bug with the October 2023 core update and noted how it was unusual for the charts to spike with a fix to Google Discover issues. Well maybe that was signs that the new core update was brewing?

Some might think Google is fixing the October core update or that this bug with Discover is related to this November core update but Google is saying it is unrelated. Who really knows…

Google says no:

Oh and we have a reviews update coming next week.

Google November 2023 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

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  • Name: Google November 2023 Broad Core Update
  • Launched: November 2, 2023 at around 3 pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Recent Google Search Updates

Google has been busy with pushing out search updates. Google is rolled out the October 2023 spam update. Google also rolled out the October 2023 core update last month. And Google fixed a bug with that core update that was impacting Google Discover traffic a couple of days ago..

We had an unconfirmed update on October 25th and October 27th and also around October 1st. Google did not confirm this update, but some are speculating it is either a tremor from the helpful content update or an early spam update consequence.

The September 2023 Google helpful content update started on September 14th and finished rolling out on September 28th.

And it was only 6 weeks ago when Google started to roll out the August 2023 core update. That update started on August 22nd and was completed on September 7th, only four weeks ago.

Plus, to add to all of this, Google had a massive indexing issue on October 4.

If that isn’t enough for you we have a reviews update coming next week.

You got your work cut out for you, SEOs…

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Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

SEO Chatter On November 2023 Core Update

Here is some of the chatter from WebmasterWorld and the comments here:

Seeing drops in the SERPs since yesterday. Anyone know what’s going on?

Some sites are seeing gains and lot seeing drops. Is this the new norm?

I’ve been doing quite well with all the updates except for whatever is going on right now.

OK, I’m gonna be serious – is this the single most heated-up timeframe in terms of algo updates?

That makes it 3 core updates in ~2 months, not to mention the HCU and spam. I’ve been around since early 2015ish and I don’t remember things going as haywire.

And in the next few weeks we can look forward to another review update as well…

What does Google’s search team actually do between updates? Soon, that will only be enough for a trip to the toilet.

regarding the core update released today, there’s always that feeling of hope it’ll be the core update that improves things. 0 for 3 so far in 2023 core updates. no negative impact with HCU though, so there’s that.

I’m also worried now… The past 24 hours when many of us reported a sharp drop in rankings and traffic… Was this the effect of the core update? If it is and it stays like this, we’re fucked. Time will tell… Guess we will wait a few days.

Awful day, again. Cheap AI created YouTube videos and webpages, even books are now outranking genuine content.

I’m actually seeing a slight uptick in traffic since the update was announced. It’s obviously super early.

I knew something was up…traffic up 22% today

Looks like attendance is dropping again today… I’ve already lost 50% anyway. attendance and 50 percent of revenue. What happens next? Maybe I will lose 100% attendance and 100%. percent of revenue?

New update, so that’s what I’m tanking this time, let’s see after the rollout complete. I’m doing also some clean up on website, not for SEO but for me, and customers :D
But my overall traffic from the hosting is increasing, so google going down (-20%), traffic going up (+30% since a few days) from WP Engine billable visits. Traffic should come from somewhere…. (They don’t counts bots).

increased traffic +15% but all Zombies (FZM).
google doesn´t care about quality anymore.Its just a weightning where is the negative break even point that “normal” poeple are
overwrought with ads.

Crazy drop today, I hope they undo the mess they did with the Oct update.

Google Tracking Tools On November 2023 Core Update:

Here is what the tools are showing so far from the tools:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO (seems stalled):

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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I should also note that there are some noticing big local pack changes, here is what the BrightLocal Local RankFlux tool shows:

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Google posted a bit more detail over here with more Q&A.

Forum discussion at X and WebmasterWorld.

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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion


For the original iTunes version, click here.

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says ranking well in other verticals like shopping, images and others, does not negatively impact your web rankings. Google updated its structured data carousels beta documentation. Google says don’t disallow your internal footer links. Google says there are minimal differences between using a 404 and 410 status code. Google is testing short videos in the search bar. Google is not removing the site command. Bing is testing removing the cache link and the estimated number of search results. Google SGE is testing AI overview tabs. Bing is testing sources across the web AI. Google image search now has pixel-level object segmentation. Google Ad strength is not used in the auction, Google says. Google is testing sticky sponsored labels. Google Ads is also testing people also considered labels in the search ads. Google Ads tests “get phone number” buttons instead of the “call” button. Google released its Merchant Center product data specifications for 2024. Google Maps has a new flow for suggest an edit. That was the search news this week at the Search Engine Roundtable.

Sponsored by Similarweb, the all-in-one- strategic SEO software. Get clarity of the SEO landscape through competitor analysis, keyword research, rank tracking, SERP insights and more. With industry-leading traffic and keyword data, based on real user journeys, Similarweb gives SEO professionals the whole picture so they can strategize smartly and drive sustainable business growth.

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Search Topics of Discussion:

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Daily Search Forum Recap: April 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says indexing systems and algorithm update systems are independent and don’t impact each other. Google clarified its structured data carousel beta to add feature availability and where the markup goes. Google says ranking well in product results, images, etc does not impact how well you rank in web search. Google is testing mentioned in section within the knowledge panels. Google Maps updated its suggest an edit workflow. We have a recap of the Google Search Central Live event in Romania from Mihai. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Search Results Can Be Harmful & Dangerous In Some Cases

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Google Degrade Robot

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the most part).

When I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a couple of years back, he told a touching story about this topic. He explained that a family member of his was going through a medical issue and that he went to Google Search to find answers. As a VP of Google Search, his goal was to make sure that the Google Search results never led anyone to information that can end up hurting that searcher. That is where EEAT came from, partially, to ensure the search results did no harm and were not dangerous.

Now, we have way too many complaints about the Google search results offering up dangerous and harmful results. Google has responded to some of those saying they are taking in the feedback and will do better in the future. A lot of it stems from Google showing more Reddit results because they say searchers seek it out. But as Steve Jobs use to say, “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.”

Danny Sullivan wrote, “Appreciate the feedback. Aware of these concerns. Have passed them on. Have been talking with the team about them.”

Here are some examples, some we shared before, of Google responding to some of these examples:

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It is actually something we spoke about a bit on our daily recap video (a new series) yesterday.

Maybe Google needs to show this warning more often these days when Reddit shows up as Higman points out:

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Google No Matches

While Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, while also promising quality improvements time and time again – most SEOs don’t expect much change.

I didn’t embed a ton of examples but I do expect Google to work on this issue and for this to be a thing of the past at some point… I hope…

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Forum discussion at X.



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