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Google November 2023 Core Update Is Live

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Google November 2023 Core Update

Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said, “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month.”

The new Google November 2023 core update started to roll out yesterday, November 2, at 3:09 pm ET. Like most Google updates, it can take about two weeks to roll out. This is the fourth core update of the 2023 year, and the eighth official Google algorithm update of the 2023 year.

Google wrote it, “Released the November 2023 core update. The rollout may take up to 2 weeks to complete.” Here is the tweet with the announcement:

Felt It Coming

Yesterday, I wrote about the bug with the October 2023 core update and noted how it was unusual for the charts to spike with a fix to Google Discover issues. Well maybe that was signs that the new core update was brewing?

Some might think Google is fixing the October core update or that this bug with Discover is related to this November core update but Google is saying it is unrelated. Who really knows…

Google says no:

Oh and we have a reviews update coming next week.

Google November 2023 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

  • Name: Google November 2023 Broad Core Update
  • Launched: November 2, 2023 at around 3 pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Recent Google Search Updates

Google has been busy with pushing out search updates. Google is rolled out the October 2023 spam update. Google also rolled out the October 2023 core update last month. And Google fixed a bug with that core update that was impacting Google Discover traffic a couple of days ago..

We had an unconfirmed update on October 25th and October 27th and also around October 1st. Google did not confirm this update, but some are speculating it is either a tremor from the helpful content update or an early spam update consequence.

The September 2023 Google helpful content update started on September 14th and finished rolling out on September 28th.

And it was only 6 weeks ago when Google started to roll out the August 2023 core update. That update started on August 22nd and was completed on September 7th, only four weeks ago.

Plus, to add to all of this, Google had a massive indexing issue on October 4.

If that isn’t enough for you we have a reviews update coming next week.

You got your work cut out for you, SEOs…

Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

SEO Chatter On November 2023 Core Update

Here is some of the chatter from WebmasterWorld and the comments here:

Seeing drops in the SERPs since yesterday. Anyone know what’s going on?

Some sites are seeing gains and lot seeing drops. Is this the new norm?

I’ve been doing quite well with all the updates except for whatever is going on right now.

OK, I’m gonna be serious – is this the single most heated-up timeframe in terms of algo updates?

That makes it 3 core updates in ~2 months, not to mention the HCU and spam. I’ve been around since early 2015ish and I don’t remember things going as haywire.

And in the next few weeks we can look forward to another review update as well…

What does Google’s search team actually do between updates? Soon, that will only be enough for a trip to the toilet.

regarding the core update released today, there’s always that feeling of hope it’ll be the core update that improves things. 0 for 3 so far in 2023 core updates. no negative impact with HCU though, so there’s that.

I’m also worried now… The past 24 hours when many of us reported a sharp drop in rankings and traffic… Was this the effect of the core update? If it is and it stays like this, we’re fucked. Time will tell… Guess we will wait a few days.

Awful day, again. Cheap AI created YouTube videos and webpages, even books are now outranking genuine content.

I’m actually seeing a slight uptick in traffic since the update was announced. It’s obviously super early.

I knew something was up…traffic up 22% today

Looks like attendance is dropping again today… I’ve already lost 50% anyway. attendance and 50 percent of revenue. What happens next? Maybe I will lose 100% attendance and 100%. percent of revenue?

New update, so that’s what I’m tanking this time, let’s see after the rollout complete. I’m doing also some clean up on website, not for SEO but for me, and customers :D
But my overall traffic from the hosting is increasing, so google going down (-20%), traffic going up (+30% since a few days) from WP Engine billable visits. Traffic should come from somewhere…. (They don’t counts bots).

increased traffic +15% but all Zombies (FZM).
google doesn´t care about quality anymore.Its just a weightning where is the negative break even point that “normal” poeple are
overwrought with ads.

Crazy drop today, I hope they undo the mess they did with the Oct update.

Google Tracking Tools On November 2023 Core Update:

Here is what the tools are showing so far from the tools:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO (seems stalled):

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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I should also note that there are some noticing big local pack changes, here is what the BrightLocal Local RankFlux tool shows:

click for full size

Google posted a bit more detail over here with more Q&A.

Forum discussion at X and WebmasterWorld.



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Daily Search Forum Recap: July 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We’re seeing more Google Search ranking volatility, is this a sign of the core update coming? Google is testing AI Overviews on by default in the UK, even on some Workspace accounts. Google Merchant Center Next is coming to all merchants now. Google’s site reputation abuse policy forced a public company to lower earnings forecasts. Google is testing bolding the query in the search box when unselected.


Search Engine Roundtable Stories:


  • Google Search Ranking Algorithm Volatility – July 18th


    We may be seeing the start of a Google Search ranking algorithm update, as I am starting to see volatility spiking in the Google Search results and a spike in chatter within the SEO community. I know we are expecting the next core update to touch down in the coming weeks, so maybe Google is testing/evaluating something now?

  • Google Tests AI Overviews In Workspace Accounts In The UK


    Google AI Overviews are only really live in the United States, for personal Google accounts (not Workspace accounts) and on Chrome browsers. Well, Google seems to be showing AI Overviews to some Workspace accounts in the UK.


  • Google Merchant Center Next Coming To All Merchants


    Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month.



  • Google’s Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast


    Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.




  • Google Bolding Query In Search Box When Cursor Out Of Search Box


    Google is testing bolding the query in the search box when you click your cursor outside of the search box, otherwise the query is in normal plain font text. This is a weird one – don’t you think?

  • Doogler Google Office Bed


    Here is a photo of a Doogler, Google dog, at the Google Dublin office in a dog bed – a Google dog bed. The dog looks a bit tired and for some reason is lying near the bed and not on the bed.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: July 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has finally ended its labs experiment for Search Notes. Google Knowledge Panels tests showing store rating reviews. Google tests renaming short videos to quick takes. Google Ads in Japan changed the term brand match to intent match. Google is testing query refinements under the ad carousel.


Search Engine Roundtable Stories:


  • Google Search Notes Finally To End


    There was a lot of speculation that Google would remove the Search Notes feature from the Google Search labs results last May after living past its official end date of December 2023. Well, Google told 9to5Google that Notes on Search and Discover is finally going away.

  • Google Ads Changed Broad Match To Intent Match In Japan


    Google Ads has changed what they call broad match to intent match in Japan. So now it is called (Intent Match), it was called (Partial Match).

  • Google Knowledge Panels Tests Store Ratings Reviews


    Google is testing showing store ratings review stars in the knowledge panels for some retail stores. Clicking on the stars will take you into the Google Store Rating panel.

  • Google Tests Renaming Short Videos To Quick Takes


    Google is testing renaming the short videos carousel to quick takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook and other sources and now Google is testing naming them “Quick Takes.”

  • Google Ads Query Refinements Under Ad Carousel


    Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.



  • Google Paris France Olympics Signage Adapted


    In April, we covered the prep the Google Paris, France office put together for the upcoming Olympics events by dressing up its lobby signage in Olympic sports. Well, the sign changed a bit. Here is a more recent photo I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Core Update Expected In Coming Weeks

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Google Core Fire Balls

Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once approved are launched.

Sullivan said this on a comment on this site, over here, he wrote, “I would expect we’ll see one in the coming weeks, because that fits in with our general cycle.” “But precisely when, that’s just not known yet,” he added.

In fact, he added that these updates are simple not scheduled, he said, “the ranking team makes changes, tests those, evaluates those and eventually we get a launch date.” But that, I guess, has not happened yet and thus we don’t have a date yet. When it is ready, I assume Google will roll it out and let us know and that seems to happen pretty quickly after the testing and evaluations are all approved.

He wrote:

We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled to a particular day. The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. There have been many times I could have said “Core update next week!” because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I would expect we’ll see one in the coming weeks, because that fits in with our general cycle. But precisely when, that’s just not known yet.

As to seeing changes? Well, Sullivan did also say in the comments, “I do hope we can improve in some of these cases where creators with their hearts in the right places, and who are doing the real content effort behind that, are rewarded as we should be doing.” This echoes a lot of what Google said before.

He also added something I did not know, that he interviewed folks at HouseFresh and RetroDodo in front of about 50 Google Search Quality team members, so the Google team “could hear first-hand directly some of the things that they’ve had relayed from me, John or which they’ve read about,” he wrote. “It was incredibly useful, impactful, and I’m deeply grateful for both of those for agreeing to do it,” he added.

So maybe we will have a July 2024 core update or maybe it will be an August 2024 core update – or maybe later. It all depends on how the testing and evaluations go… For all we know, that might happen later today, so buckle up.

Forum discussion at us and X.

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