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Google To Change AdSense Payment Revenue Share Structure & Impression Payments

Published

10 months ago

November 6, 2023

Google has big AdSense news, which it says won’t result in a change to how much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression and not per click. But again, Google says this won’t change how publishers get paid.

Google wrote, “Based on our tests, we don’t expect publishers to see a change in their earnings as a result of these updates.” I don’t see how this is possible but I guess it depends on what you define as “change.”

Two things are changing:

(1) Google is updating the AdSense revenue-share structure, which was that publishers retained 68% of the revenue generating from their ads. Now, Google is splitting the AdSense revenue-share into separate rates for the buy-side and sell-side.

For displaying ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms, Google explained.

“When Google Ads purchases display ads on AdSense, Google Ads will retain on average 15% of advertiser spend. There are variations because Google Ads does not take a fixed, per-impression fee, as many advertisers choose to pay based on user actions, like a click or conversion. Overall, publishers will continue to keep about 68% of the revenue,” Google added.

Now when advertisers use a third-party platform to purchase display ads on AdSense, publishers will keep 80% of the revenue after the third-party platform has taken its fee. “Google does not control or have visibility into the fees that these third-party platforms charge advertisers or how they calculate them,” Google wrote.

(2) AdSense to switch to per-impression payments from per click payments. Google said it is an “industry standard of paying per-impression.” “This update will provide a more uniform way for publishers to be paid for their ad space across Google’s products and third-party platforms, helping them compare with other technology providers they use,” Google added.

Google said these changes should go into effect “early next year.”

There is nothing for publishers to do outside of watching their earnings for changes, which Google said you should not see.

Glenn Gabe posted some good points:

At least they included this -> “Publishers in our ad network are required to adhere to both our AdSense policies and the Better Ads Standards which do not allow practices like pop-ups or interruptive ads that take up the majority of the screen.” https://t.co/HAjyiLntAW

— Glenn Gabe (@glenngabe) November 2, 2023

Do you believe Google here?

Here is more from the community at WebmasterWorld and X:

Looks like they will no longer show ctr or cpc… Hiding stats is never a good sign for the publishers. That is what they are doing regardless of how they frame it.

they’re doing this either to make a bit more money or a bit less money.

a shiny dollar to the first person to guess the correct option.

I think the bottom line is it will make more money for Google, or they would not be making the change.

I don’t get tons of traffic but I have a high RPM so it all works out. If I get paid the same as I do now, fine. If I get paid some lower random CPM based on category or astrology signs or whatever, then not fine. Just wait and see, I suppose.

I have a really bad feeling about this.

My main concern is that we’ve spent a lot of time over the years trying to find an optimal user experience with ad placements and have done really well with such a limited number of ads but pretty good engagement/CTR surrounded by high quality content. Targeting is usually pretty spot on, too.

Are we going to have to switch from a great user experience to just filling up the page with ads without having to think of where they may provide advertiser value?

I really can’t see how this is helpful to advertisers or publishers nor how it helps AdSense’s competitive advantage over the countless other networks.

It’s probably the first time in 20 or so years that I’m actually thinking seriously about finding an alternative to AdSense. I’ve given some other networks a go, but mainly CPM-based and never came close to what AdSense has done for us.

Yep, considering the HCU now incorporates terrible UX (often based on super aggressive and disruptive ads), the move to impressions will probably not help matters. 🙂 The same goes for broad core updates… But yes, this makes thing consistent with other platforms. pic.twitter.com/HJNoxIRQhr

— Glenn Gabe (@glenngabe) November 2, 2023

Wow.

Can someone who knows more about ads than me explain why Google might have made this move?

And yeah, not great for the current issues the SEO industry is facing 😅 https://t.co/SMh00YIpUx

— Lily Ray 😏 (@lilyraynyc) November 2, 2023

ohhhh boy, the future Goblin’s websites https://t.co/DRWDiBKBVG pic.twitter.com/VklAvwVDDU

— Mike Ginley (@mikeginleyseo) November 2, 2023

Wow, that is a big change
So are people going to be charged more for even fewer results?? https://t.co/uNF5p1Trzz

— Peter Pischke-Friendly Neighborhood Journo (@HappyWarriorP) November 2, 2023

Google AdSense as the new Taboola.
I think SEOs and Paid Search/Social marketers talk more one each other than the Google Search and AdWords/AdSense teams 🧐 https://t.co/rydW7efK1s

— Gianluca Fiorelli (@gfiorelli1) November 2, 2023

Google’s Ads Liaison responds now:

This change shouldn’t impact the user experience. As you noted Gabe, publishers in our ad network are required to adhere to our policies and the Better Ads Standards, created by the Coalition for Better Ads https://t.co/ErcPxBl8IC, and don’t allow practices like pop-ups etc.

— AdsLiaison (@adsliaison) November 3, 2023

The amount publishers keep may fluctuate based on how the advertiser platform takes its fee, whether Google’s buy-side or 3P platforms. e.g. Google Ads doesn’t take a fixed per-impression fee, as many advertisers choose to pay based on user actions, like a click or conversion 2/2

— AdsLiaison (@adsliaison) November 3, 2023

No, this will not change how advertisers are charged by Google.

— AdsLiaison (@adsliaison) November 3, 2023

Forum discussion at WebmasterWorld.

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The Google November 2023 Core Update Is Super Volatile

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Google November 2023 Core Update Is Live

SEARCHENGINES

Daily Search Forum Recap: September 6, 2024

Published

17 hours ago

September 6, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Google Search Volatility Still Heated After August Core Update Rollout Completed

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

My Interview Of Google’s Search Liaison On The August 2024 Core Update

This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.

Google Ads Audience Insights Missing For Some

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.

Google Shopping & Merchant Center Interview With Irina Tuduce

Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.

Google Clarifies Indexing API Quota & Pricing Information

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”

Google Ads Try On Icon

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI.

Liquor at Google Event

I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food.

Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Ads To Require Gambling Advertisers With Games Certification To Recertify

Published

2 days ago

September 5, 2024

Entireweb News Bot

Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.”

“Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted,” Google added.

If you do not comply, Google said, they “will suspend your Google Ads accounts upon detection and without prior warning.” Google added “and you will not be allowed to advertise with us again.”

Google advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted.

Failure to do so will be considered a violation of the Google Ads Circumventing Systems policy, Google said.

Material changes include, but are not limited to:

Changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google

Changes to advertiser’s compliance with applicable regulations

Changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements

Google said that changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.

Forum discussion at X.

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SEARCHENGINES

Daily Search Forum Recap: September 3, 2024

Published

3 days ago

September 4, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted a bunch of YouTube algorithm and SEO tips from Google. Google Trends email subscriptions service is going away next month. Bing Knowledge Panels has this table of contents. Google is testing new Google Maps pins. I also posted the big September 2024 Google Webmaster report.

Search Engine Roundtable Stories:

September 2024 Google Webmaster Report

It finally happened, we got a new core update, the Google August 2024 core update touched down on August 15th. It resulted in some movement with some sites hit by the September helpful content update and also many sad stories, including many sites that were hit.

YouTube SEO Questions Answered

A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a number of short video answers around the YouTube algorithm and YouTube SEO over the past week that I wanted to share.

Google Trends Email Subscriptions Going Away Next Month

Google will discontinue the Google Trends email subscription service on October 29, 2024. Google sent emails to those who had subscribed to Google Trends over email saying, “Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent.”

Bing Knowledge Panel & Featured Answers Table Of Contents Animation

Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answer, will expand.

Google Tests New Map Pin Shapes

Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape.

Doctor Mike At YouTube Health Launch

I don’t watch much YouTube, and I subscribe to a select few channels, and Doctor Mike is one of those channels I subscribe to and watch some of the videos on. He was at the launch event of YouTube Health or something like it.