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Google On 301 Redirects As Passing Full Credit Or Not

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Google On 301 Redirects As Passing Full Credit Or Not

Google’s John Mueller was asked on Twitter if 301 redirected links pass full credit or not. John responded that “I wouldn’t see it as “full credit or not”, but rather – as mentioned in our docs – it’s a good practice for any move to update the important old links to point at the right new pages.”

John doesn’t want to address how much credit a link that 301s to another link passes but rather that it is important to redirect those links for SEO purposes to help with communicating to search engines, like Google, that URLs have moved.

Back in 2010, Google said 301 redirects do not pass full credit and over the years has tried to debunk 301 myths but because the responses from Google on 301s or 302s have always been somewhat not concrete – maybe because these things change or maybe because it depends on a lot of factors – SEOs have a hard time trusting the information from Google on 301s.

Last year, Google has expanded its redirect help document which you can find over here but again, SEOs are a bit obsessed about the specific weights, which Google will never really tell anyone.

Here are the tweets:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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SEARCHENGINES

New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

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New Google Rich Results Guidelines Prevent Prohibited, Regulated Or Harmful Products

Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Google said it will simply not show rich results on such products.

Product examples include firearms & weapons, recreational drugs, tobacco, vaping products, gambling-related products and other products that can pose acute threats of physical harm.

The new guidelines were posted over here and read:

Don’t mark up content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious and/or immediate or long term harm to self or others. This includes content related to firearms & weapons, recreational drugs, tobacco & vaping products and gambling-related products.

This new policy is effective already and I assume you will soon, if not already, not see rich results in Google Search for these types of products. This includes Google not showing star ratings, prices, or availability information and so on.

Google told me “this policy change will align the rich snippets feature with other Search surfaces that display product information from merchants, to help provide consistency and clarity.”

Google will not issue manual actions in Google Search Console for violation of this guidelines, Google will simply will just not show the rich results in Google Search.

Here is a screenshot from Glenn Gabe of it already going missing for sites:

Forum discussion at Twitter.



Source: www.seroundtable.com

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