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Google AdSense Shopping Links

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Google AdSense Shopping Links

Google AdSense launched a new labs feature named AdSense shopping links. Google said with these AdSense Shopping links, AdSense will add shopping links to the content of your eligible pages. Shopping links provide end users with relevant options to buy from.

AdSense publishers can see this by going to the optimization tab in their AdSense console, and then by clicking on “Labs.” There you will see “Turn on AdSense shopping links.” “AdSense will add shopping links to the content of your eligible pages. Shopping links provide end users with relevant options to buy from. The links take users to shopping ads and may help increase your earnings.”

Here is a screenshot:

click for full size

AdSense Shopping links are placed in your page’s main content where Google will hyperlink existing words whenever Google detects a “shoppable product mention”. By clicking on the link users are shown a number of shopping ads for the product.

Here is what AdSense Shopping links look like on desktop:

Google AdSense Shopping Links - click for full size

Here is the mobile version:

Google said they would limit the amount of your traffic enabled for shopping links to at most 10%, so their impact will be similarly limited.

Google added you will get paid if users click the shopping links and click any of the ads displayed. These AdSense Shopping links will automatically place shopping links on eligible pages on your site(s) for a percentage of users.

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Here is the Google help document on this new feature.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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