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Google On Giving Start & End Dates To Algorithm Updates

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Google On Giving Start & End Dates To Algorithm Updates

If you’ve been following my coverage here on confirmed Google search algorithm updates over the years, you would see that the dates Google gives to the start of an update and, more often, the completion of an update are not always so exact.

Like with the December 2022 link spam update, Google said it kind of started on December 5th but said they didn’t post about it until the day after because it wasn’t really noticeable until December 6th.

Also, when updates are completed, Google often says that some updates are mostly complete on a specific day but say some things can linger.

Just the other day, Google updated its Google updates page to add an end date to the March 2022 product reviews update. For some reason it was missing, I told Google about it (maybe others did too?) and Google updated the date to say it finished on April 6, 2022.

But I noticed that originally, Google told us that update was done a week later on April 11, 2022, not April 6, 2022.

So I asked Google what is up? Why give us a different date?

John Mueller of Google replied on Mastodon saying, “It’s hard picking a date for some of these (especially afterwards). For many (not all) updates, the update rolls out, it takes a while to be visible (which is when we call it a start), and it takes a while to be in most queries / URLs / datacenters (which is when we call it done). There’s no binary border for start / stop, it’s more about “starts being visible” and “mostly settled down”. It’s a bit like timing when bread rises when you bake it.”

Alan Kent from Google said something similar:

So while some Google updates have pretty solid dates, it seems others do not because they are more fluid in how they roll out.

Of course, this can cause a lot more confusion and possibly even distrust on these updates – but at least Google is trying to explain why the dates do not always fit into a specific calendar box.

Forum discussion at Mastodon.



Source: www.seroundtable.com

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Google Search Ranking Algorithm Volatility Today

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Google Algorithm Update

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.

Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.

Let’s start with the tools today.

Google Search Volatility Tracking Tools

Semrush:

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SimilarWeb:

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SERPmetrics:

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Advanced Web Rankings:

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Cognitive SEO (seems stalled):

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Accuranker:

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Mozcast (normally updates later today):

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Algoroo:

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SERPstat:

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Wincher:

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So most of the tools are showing big changes in the Google Search results.

SEO Chatter

Here is the chatter I am seeing within the SEO community from this site and WebmasterWorld:

Very slow today…

Some wild Ride traffic-wise started the last hours.
I am getting bursts of traffic for a short period of time that makes the gained
traffic while the core update is running return again.
Appears like a fight of Google core algorithm and other ongoing algorithms is going on
and from time to time, some algorithm fires and activates and takes over
and returns the traffic, while other times, another algorithm takes control and smashes the traffic back to low and renders the Google core algorithm useless.
It’s heavy volatile.

and just as the update finished, the results are shuffled again. It’s so disgusting at this point.

I feel like the “December” update has already begun…

Our UK traffic and conversions plummeted within hours of the update finishing.

Yeah we took a big downturn last week, but thought it was Google Manipulation for Black Friday.

But since the update finished, it feels like our sites are offline, especially today.

What are you all seeing?

Is this the end of the reviews update or something new?

Forum discussion at WebmasterWorld.

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Google November 2023 Core Update Fully Rolled Out

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Google Core Update

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal.

Google posted the update was done at 11:32 am ET on November 28, 2023, after it started rolling out on November 2, 2023 at 3:09 PM ET.

This is the longest documented core update rollout, the previous longest core update rollout went to the August 2023 core update took 16 days, this one was 10 days longer. It wasn’t as long as most SEOs thought it would take, but it was the longest rollout of a core update. It was not the longest update in general, the December 2022 helpful content update took 38 days to roll out but it was the longest core update roll out in history.

As a reminder, the October 2023 core update started on October 5, 2023 and completed on October 19, 2023, completing two weeks prior to this November core update rolled out.

Google November 2023 Core Update Post

Here are the posts on the release times:

Documented Volatility For November 2023 Core Update

This update kicked off quickly and was super volatile early on. The chatter within the SEO community was pretty heated throughout – even during the Thanksgiving holiday break. The tools themselves seemed to calm down, even with the reviews update rolling out the following week.

There was some additional chatter in the past 24 hours about massive volatility but the tools are not picking that up and the chatter was not that insane.

The tools themselves shows volatility from November 2nd through November 17th or so. More on that later.

Google November 2023 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

  • Name: Google November 2023 Broad Core Update
  • Launched: November 2, 2023 at around 3 pm ET
  • Rollout: Finished on November 28, 2023 at around 11:30 am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Overlapping Updates: November Core & November Reviews Updates

Unlike with the October core update, we had the October 2023 spam update roll out, where Google said if you are not spamming then you weren’t hit by the spam update, you were hit by the core update.

With a reviews update and a core update, that is a bit harder for Google to say. They are similar updates that can impact similar sites. So there was for sure some confusion between the two. It would be hard to know for sure if your site was hit by the November core update versus the November reviews update unless your site got hit in the first batch of the core update volatility before the reviews update touched down.

Google Tracking Tools On November 2023 Core Update:

Here is what the tools showed over the past month or so with this core and reviews update rollout:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO (seems stalled):

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

How did you all do? Hope it wasn’t too bad?

Forum discussion at X and WebmasterWorld.



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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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