It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A-T is important and is in the search ranking algorithm in an indirect way.
John said “assume that there is some indirect kind of work done to try to to do similar things, yes” when asked if E-A-T, specific to expertise and authoritativeness, is in the “real algorithms.” John continued to explain that if Google spends the time to put it in the search quality raters guidelines then “we think that it’s something important and then you can “assume that folks on the quality search quality side” who work on the ranking algorithms will work with it in some way.
John however reiterated that “I wouldn’t see like there’s like an EAT score,” something we covered before. It is not like a score “you have to get five or something like that on it,” he explained. “It’s more kind of like trying to understand the context of the content on the web and that’s very i don’t know fuzzy area,” he added.
Just some history, Google said before in 2020 Google does not explicitly measure EAT, in 2019, Google said they don’t have an EAT score. In early 2020, Google said it’s systems don’t look for EAT but later in 2020, Google said it hopes its system does align with EAT. Google however has been adding mentions of E-A-T to its search help docs.
Here is the video embed:
Here is the transcript:
Question: I have some questions about EAT. In quality raters guidelines the authors, expertise are important so do you think it’s also important for a real algorithm? I mean EAT is just mentioned in quality of raters guidelines but I want to know if real algorithms also care about EAT factors like authors, experts?
Answer: I would assume that there is some indirect kind of work done to try to to do similar things, yes. I mean we put this in the guidelines so that we can kind of guide the quality testers to to double check these things and if we think that it’s something important then I would assume that folks on the quality search quality side also work to try to understand that in a more algorithmic way. But I wouldn’t see like there’s like an EAT score and you have to get five or something like that on it.It’s more kind of like trying to understand the context of the content on the web and that’s very i don’t know fuzzy area.
Glenn Gabe’s summary on Twitter:
More: If we think it’s something important, then I would assume that people working on the search quality side also work to understand it in a more algorithmic way. There isn’t an E-A-T score. It’s more about understanding context of content across the web https://t.co/KnidYPBr7s pic.twitter.com/Q4dtTD5yUI
— Glenn Gabe (@glenngabe) February 19, 2022
Forum discussion at Twitter.
Daily Search Forum Recap: December 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing the new topic refinements on desktop search. Google’s John Mueller dislikes HTML sitemaps a lot. Google said if you use a CDN or cloud hosting then set up tests to make sure Googlebot is not being blocked. Google says only update the date of your stories if you make significant changes, this is my 2023 version of this story. Google posted its top searches for 2022, the year in search. And I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements
This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop…
- Google Tests +Topic Search Bar Refinements On Desktop After Launching On Mobile
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is also testing them. They are not fully live on the desktop search results.
- 2023 Edition: Google Says Only Update The Date When Significantly Updating The Content
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content.
- Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked
Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test up a routine test to ensure that the service is not blocking Googlebot or other search engine crawlers that you want to crawl and index your site.
- Google’s John Mueller Says HTML Sitemaps Should Never Be Needed
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps “should never be needed.”
- Google 2022 Year In Search – Top Searches
It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video.
- Arches At The Google Carpenter Chicago Office
Here is a photo from the Google Carpenter office, the office in Chicago. You can see, Google has a lot of arches throughout that office. Here are more photos of this office from Instagram embedded bel
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Daily Search Forum Recap: December 9, 2022
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