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Google Again Says No EAT Score But It’s Indirectly In The Search Ranking Algorithm

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Google Again Says No EAT Score But It's Indirectly In The Search Ranking Algorithm


It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A-T is important and is in the search ranking algorithm in an indirect way.

John said “assume that there is some indirect kind of work done to try to to do similar things, yes” when asked if E-A-T, specific to expertise and authoritativeness, is in the “real algorithms.” John continued to explain that if Google spends the time to put it in the search quality raters guidelines then “we think that it’s something important and then you can “assume that folks on the quality search quality side” who work on the ranking algorithms will work with it in some way.

John however reiterated that “I wouldn’t see like there’s like an EAT score,” something we covered before. It is not like a score “you have to get five or something like that on it,” he explained. “It’s more kind of like trying to understand the context of the content on the web and that’s very i don’t know fuzzy area,” he added.

Just some history, Google said before in 2020 Google does not explicitly measure EAT, in 2019, Google said they don’t have an EAT score. In early 2020, Google said it’s systems don’t look for EAT but later in 2020, Google said it hopes its system does align with EAT. Google however has been adding mentions of E-A-T to its search help docs.

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Here is the video embed:

Here is the transcript:

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Question: I have some questions about EAT. In quality raters guidelines the authors, expertise are important so do you think it’s also important for a real algorithm? I mean EAT is just mentioned in quality of raters guidelines but I want to know if real algorithms also care about EAT factors like authors, experts?

Answer: I would assume that there is some indirect kind of work done to try to to do similar things, yes. I mean we put this in the guidelines so that we can kind of guide the quality testers to to double check these things and if we think that it’s something important then I would assume that folks on the quality search quality side also work to try to understand that in a more algorithmic way. But I wouldn’t see like there’s like an EAT score and you have to get five or something like that on it.It’s more kind of like trying to understand the context of the content on the web and that’s very i don’t know fuzzy area.

Glenn Gabe’s summary on Twitter:

Forum discussion at Twitter.





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Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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