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Google Page Experience & Core Web Vitals Label Won’t Go Live

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Google Page Experience & Core Web Vitals Label Won't Go Live

In November 2020, Google said we may see a label for the Google page experience update show up in the search result snippets. Then in December 2020 we saw actual examples in the raw of Google testing this icon and label in the search results. In January 2021, Google said it might not go live and we didn’t know if it would go live.

Well, now, well over a year later, there is still no icon or label on the snippets within the Google search results to show if a URL meets the page experience criteria. John Mueller of Google said the 42:55 mark in a recent video hangout that it probably won’t happen. He said “my feeling is, if we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.”

But he added that “everything around Core Web Vitals and Page Experience is constantly being worked on” so he said “I wouldn’t be surprised if any of this changes” and Google ends up showing the label/icon.

Here is the video embed:

This is what the label looks like, here is a screenshot from @peyman_met:

click for full size

Question Transcript:

About a year ago, you mentioned that there were experiments with a badge in the search results regarding page experience and Core Web Vitals. Is this something that we’re going to see in the future?

Answer Transcript:

So I can’t promise on what will happen in the future, unfortunately. And since we haven’t done this badge so far, and it’s been, I think, over a year, my feeling is probably it will not happen. I don’t know for certain. And it might be that, somewhere, a team at Google is working on making this badge happen, and will get upset when I say it. But at least so far, I haven’t seen anything happening with regards to a badge like this.

And my feeling is, if we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.

That said, everything around Core Web Vitals and Page Experience is constantly being worked on. And we’re trying to find ways to improve those metrics to include other aspects that might be critical for websites or for users that they care about. So I wouldn’t be surprised if any of this changes. And it might be that, at some point, we have metrics that are really useful for users and which makes sense to show more to users. And maybe, at that point, we’ll have something more visible in the search results or within Chrome. I don’t know. Anyway, so it’s really hard to say there.

Forum discussion at YouTube Community.




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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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