Google Says Again There Are No Advantages In SEO To Using Unique IP Addresses

Published

3 weeks ago

July 23, 2022

Google Says Again There Are No Advantages In SEO To Using Unique IP Addresses

Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique IP address,” he added.

John said this countless times over his work history at Google Search. He said it in 2019, 2018, 2016 twice and many more times.

But did that advice change in 2022? The answer is no because the web still works the same way, most sites share IPs on shared servers, CDNs, etc.

Here is where John said this in 2022:

Just to be absolutely clear, using a shared IP address is fine. There is no SEO advantage to using a unique IP address.
— 🐝 johnmu.rss?utm_medium=large (personal) 🐝 (@JohnMu) July 20, 2022

Here is some logic on it:

What about CDN’s? None of that makes sense when you think about the technical details of how the web works.
— 🐝 johnmu.rss?utm_medium=large (personal) 🐝 (@JohnMu) July 20, 2022

In some rare cases, Google may ban whole hosts at one time and ban some TLDs that go to the extreme – but those are super rare.

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:addresses Advantages Google seo Unique

Up Next

Google Ads Starts To Automatically Upgrades To Performance Max For Smart Shopping Campaigns

Don't Miss

Google Releases Super Basic Video On SEO

Google Showing Fewer Review Rich Results In Shopping Category

Published

2 hours ago

August 11, 2022

Entireweb News Bot

Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.

Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:

Here is Aleyda’s tweet:

Analyzing the product reviews update outcome for ecommerce clients and can’t help to notice the drop of reviews search features around that time reflected in the shopping category of @semrush Sensor, which doesn’t happen across *all* websites categories 👀 pic.twitter.com/nLWgRxCVu8
— Aleyda Solis 🇺🇦 (@aleyda) August 9, 2022

Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.

The other tools do not let you filter by vertical and SERP feature. Did you notice this?

Forum discussion at Twitter.

Source: www.seroundtable.com