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Google Says Again There Are No Advantages In SEO To Using Unique IP Addresses

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Google Says Again There Are No Advantages In SEO To Using Unique IP Addresses

Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique IP address,” he added.

John said this countless times over his work history at Google Search. He said it in 2019, 2018, 2016 twice and many more times.

But did that advice change in 2022? The answer is no because the web still works the same way, most sites share IPs on shared servers, CDNs, etc.

Here is where John said this in 2022:

Here is some logic on it:

In some rare cases, Google may ban whole hosts at one time and ban some TLDs that go to the extreme – but those are super rare.

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Forum discussion at Twitter.



Source: www.seroundtable.com

SEARCHENGINES

Google Showing Fewer Review Rich Results In Shopping Category

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Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.

Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:

click for full size

Here is Aleyda’s tweet:

Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.

The other tools do not let you filter by vertical and SERP feature. Did you notice this?

Forum discussion at Twitter.

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Source: www.seroundtable.com

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