SEARCHENGINES
Google Says Again There Are No Advantages In SEO To Using Unique IP Addresses
Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique IP address,” he added.
John said this countless times over his work history at Google Search. He said it in 2019, 2018, 2016 twice and many more times.
But did that advice change in 2022? The answer is no because the web still works the same way, most sites share IPs on shared servers, CDNs, etc.
Here is where John said this in 2022:
Just to be absolutely clear, using a shared IP address is fine. There is no SEO advantage to using a unique IP address.
— 🐝 johnmu.rss?utm_medium=large (personal) 🐝 (@JohnMu) July 20, 2022
Here is some logic on it:
What about CDN’s? None of that makes sense when you think about the technical details of how the web works.
— 🐝 johnmu.rss?utm_medium=large (personal) 🐝 (@JohnMu) July 20, 2022
In some rare cases, Google may ban whole hosts at one time and ban some TLDs that go to the extreme – but those are super rare.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: October 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console performance report filters now stick. Google Ads had an outage earlier this morning that it is working to fully restore. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites.
Search Engine Roundtable Stories:
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Sticky Google Search Console Performance Report Filters
Google has updated its performance reports in Google Search Console to have the filters you set, stick. Meaning, the next time you go back to the report, it should be where you left it, with all the filters you set. You can of course reset the filters and start from scratch with the click of a button that reads, “reset filters.” -
Google Ads Outage This Morning Being Restored
Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning. -
Google: Don’t Use Generic Server / CMS Holding Pages For New Sites
John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.” -
Google Again On When To Use Noindex Or Canonical (Or Both)
Google’s John Mueller was asked about if it is still okay to use noindex and canonicals at the same time and when to use one or the other. This is a topic we covered several times here over the years but I spotted a new Reddit thread with John’s comments on it, so I figured I’d resurrect this topic. -
Bing Search Getting Dates/Times Wrong In Search Results Too?
We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes. -
Made On YouTube Event In NYC
Google hosted in their New York City office a Made On YouTube event. It seemed to host a number of high-profile YouTubers, plus some upcoming YouTubers. For some reason, I was not invited. Anyway, I spotted this photo, and more, including videos, on Sussan Mourard’s Instagram feed.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: September 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search ranking volatility won’t calm down, we have another volatile weekend. Google may have penalized the Forbes Advisor site. We have another interview with Google’s Danny Sullivan, this one done by Aleyda Solis. Google Search Console recommendations are not fully rolled out yet. Google updated its Google Shopping interface. Google Local Service Ads has TCPL (Target Cost Per Lead).
Search Engine Roundtable Stories:
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Google Search Ranking Volatility & Shuffles This Weekend
Google will not, refused to, calm down, and the ranking volatility, the shuffling of the search results, remains constant. This weekend, probably starting on Friday, September 27th, through the whole weekend, we are seeing even more signs of movement and volatility. -
Did Google Hit Forbes Advisor With A Search Penalty Over Site Reputation Abuse?
Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy. Lars Lofgren wrote about this marketplace, as he put it, on September 18th and then a week or so later, it looks like it was hit by a Google manual action. -
Another Interview With Google’s Search Liaison: Big Brands, UGC Content, AI Overviews & Future
Danny Sullivan, the Google Search Liaison, has been interviewed again – this time by Alyeda Solis. It is pretty similar to my interview with Google’s Search Liason, but this one is recorded and available for everyone to watch. -
Google Search Console Recommendations Not Fully Rolled Out
About 8 weeks ago, Google announced Google Search Console Recommendations and rolled it out to a limited number of properties within the platform. Google said the roll out will be slow and yea, it is slow. Daniel Waisberg from Google confirmed on Friday that it is not fully rolled out yet. -
Google Local Service Ads TCPL (Target Cost Per Lead)
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services Ads automatically adjusts bids to aim for that target. -
Google Shopping Interface Updated With Expandable Refinements
Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a more e-commerce like interface and then these large search refinement boxes. -
Big YouTube Button & Glowing Blocks
Here is a photo from the Google offices in Tel Aviv of a guy sitting on a really big YouTube button, next to a stack of glowing red blocks.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- AI crawlers are hammering sites and nearly taking them offline, Fast Company
- JSON–LD vs Microdata Revisited, Search Pilot
- Proving the value of organic investment in SEO, Blue Array SEO
- Unpacking NerdWallet’s SEO: 10 Things I Discovered , Ahrefs
- Website duration performance based on category durations, Kopp Consulting
- SEO Dashboard in Google Sheets, Hobo
- 8 SEO Hiring Managers Share Their #1 Interview Question, Ahrefs
- Real Estate SEO: 6 Things You Can Do to Compete With Big Sites, Ahrefs
- SEO for Ecommerce Product Pages, Practical Ecommerce
- Srsltid impacting Core Web Vitals via TTFB caching, RUMvision
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps has this fake reviews notice on business profiles. There may have been a spike in reviewed removed by Google on September 17th. Also small changes to your business listing may now trigger re-verification on Google Business Profiles. Google merchant listings now added priceType and sale pricing examples. Google spoke about image SEO and the importance of the embedded page. Google is testing new shopping/product cards on the search results. Google is testing “from small businesses” carousel. Google is testing “states in the news” and “backstory” sections for top stutters. Google product detail grids is testing most popular and best price labels. Google is testing for you labels and preferred source labels. Google Ads has a ten sitelinks but it is a bug. We had a poll on if you are using traditional search less now with AI products out. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.
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