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Google Ads Starts To Automatically Upgrades To Performance Max For Smart Shopping Campaigns

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Bug With Google Ads Discovery & Performance Max Campaigns & New Placement Reports

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020.

Google said it will send a notification in Google Ads two to three weeks before your campaigns are automatically upgraded to help you prepare. The notification will provide a specific date when your campaigns will start automatic upgrades, according to Google.

Not everything will be automatically upgraded, such as some Smart Shopping campaigns using features like vehicle ads that are not yet available in Performance Max will complete automatic upgrades in early 2023. For campaigns not yet eligible for upgrades, advertisers will receive more specific information later this year about their automatic upgrades coming in early 2023.

Google is recommending you do not wait for the automatic upgrades and use the upgrade tool. Google said until your automatic upgrade process begins for Smart Shopping campaigns, you can still upgrade your campaigns using the one-click tool in Google Ads.

After you upgrade to Performance Max, your previous Smart Shopping campaigns will be set to “Removed” status and you won’t be able to edit or reactivate these campaigns. However, you can still access your historical data from the Campaigns page or Overview page in Google Ads. Also, you will no longer be able to create new Smart Shopping campaigns.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Merchant Center No Longer Disapproves Listings For Missing Return/Refund Policy Or Insufficient Contact Information

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Google Merchant Center No Longer Disapproves Listings For Missing Return/Refund Policy Or Insufficient Contact Information

Google has updated its Google Merchant Center policy for free listings only specific to the “Insufficient contact information” or the “Missing return and refund policy.” Free listings will no longer be disapproved but instead, they may “have limited visibility on Google,” Google wrote.

Google posted that these “enforcement type has changed for the free listings policies. However, the policies themselves have not changed.” Google explained “Previously, Merchant Center accounts with the “Insufficient contact information” or the “Missing return and refund policy” issue were automatically disapproved. Now, free listings accounts with these issue statuses will remain active, but their products will have limited visibility on Google. This policy change applies to free listings only.”

Google added that the “Insufficient contact information” issue status means that customers can not find out how to contact you on your website in at least one way. Google provided examples of how they should be able to contact you on your website include, but are not limited to: a contact us form, a link to your business profile on social media, an email address, or a phone number. Business information, such as a physical store address and a verified phone number, must also be available in your Merchant Center account or your third-party platform (if applicable), Google wrote.

With the “Missing return and refund policy” issue status means that your website doesn’t have return and refund information. Your website must clearly state how you handle these actions, including all requirements and any timelines. If returns and refunds aren’t accepted, you will need to clearly state this on your website, Google added.

Forum discussion at Twitter.



Source: www.seroundtable.com

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