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Google Says E-A-T Applies To Every Single Query

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Google Says E-A-T Applies To Every Single Query

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does. “E-A-T is a core part of our metrics,” he added, explaining that it is to “ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user”

Google lives by the principles of E-A-T every single day, he said. “We do it to every single query and every single result,” he added. Kim said “so it is actually pretty pervasive throughout everything we do.”

Yes, this was summed up in Lily Ray’s recap at Search Engine Land but Marie Haynes grabbed a 90 second clip of it from the SMX interview (with permission from SMX) and published it.

Watching Hyung-Jin Kim, the VP of Google Search, who leads core ranking at Google, say it is worth a lot more than just reading any recaps of it. So here it is:

Here is the transcript:

E-A-T is a core part of our metrics and it stands for expertise, authoritativeness and trustworthiness. This has not always been there in Google, and it is something we have developed about 10 to 12 to 13 years ago. And it is really there to make sure that, along the lines of what we talked about earlier, that is it really there to ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user. These are principles we live by every single day.

And E-A-T, that template, of how we rate an individual site based on expertise, authoritativeness and trustworthiness, we do it to every single query and every single result. So it is actually pretty pervasive throughout everything we do.

I will say that YMYL queries, the your money or your life queries, such as when I am looking for a mortgage or when I am looking for the local ER, those we have a particular eye on and pay a bit more attention to those queries because those are some of the most important decisions people can make, some of the most important decisions people will make in their lives. So I will say that E-A-T is has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we have.

Now how does Google’s algorithms determine what E-A-T is another conversation but you can read the quality raters guidelines as a start to try to understand the basics.

I 1000% recommend you watch the full interview from SMX Next – so see the full 30 minutes.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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