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Google Says E-A-T Applies To Every Single Query

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Google Says E-A-T Applies To Every Single Query

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does. “E-A-T is a core part of our metrics,” he added, explaining that it is to “ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user”

Google lives by the principles of E-A-T every single day, he said. “We do it to every single query and every single result,” he added. Kim said “so it is actually pretty pervasive throughout everything we do.”

Yes, this was summed up in Lily Ray’s recap at Search Engine Land but Marie Haynes grabbed a 90 second clip of it from the SMX interview (with permission from SMX) and published it.

Watching Hyung-Jin Kim, the VP of Google Search, who leads core ranking at Google, say it is worth a lot more than just reading any recaps of it. So here it is:

Here is the transcript:

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E-A-T is a core part of our metrics and it stands for expertise, authoritativeness and trustworthiness. This has not always been there in Google, and it is something we have developed about 10 to 12 to 13 years ago. And it is really there to make sure that, along the lines of what we talked about earlier, that is it really there to ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user. These are principles we live by every single day.

And E-A-T, that template, of how we rate an individual site based on expertise, authoritativeness and trustworthiness, we do it to every single query and every single result. So it is actually pretty pervasive throughout everything we do.

I will say that YMYL queries, the your money or your life queries, such as when I am looking for a mortgage or when I am looking for the local ER, those we have a particular eye on and pay a bit more attention to those queries because those are some of the most important decisions people can make, some of the most important decisions people will make in their lives. So I will say that E-A-T is has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we have.

Now how does Google’s algorithms determine what E-A-T is another conversation but you can read the quality raters guidelines as a start to try to understand the basics.

I 1000% recommend you watch the full interview from SMX Next – so see the full 30 minutes.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

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Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion


For the original iTunes version, click here.

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing are independent. Google responded to complaints about dangerous and harmful search results. Google says ranking well in other verticals like shopping, images and others, does not negatively impact your web rankings. Google updated its structured data carousels beta documentation. Google says don’t disallow your internal footer links. Google says there are minimal differences between using a 404 and 410 status code. Google is testing short videos in the search bar. Google is not removing the site command. Bing is testing removing the cache link and the estimated number of search results. Google SGE is testing AI overview tabs. Bing is testing sources across the web AI. Google image search now has pixel-level object segmentation. Google Ad strength is not used in the auction, Google says. Google is testing sticky sponsored labels. Google Ads is also testing people also considered labels in the search ads. Google Ads tests “get phone number” buttons instead of the “call” button. Google released its Merchant Center product data specifications for 2024. Google Maps has a new flow for suggest an edit. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: April 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says indexing systems and algorithm update systems are independent and don’t impact each other. Google clarified its structured data carousel beta to add feature availability and where the markup goes. Google says ranking well in product results, images, etc does not impact how well you rank in web search. Google is testing mentioned in section within the knowledge panels. Google Maps updated its suggest an edit workflow. We have a recap of the Google Search Central Live event in Romania from Mihai. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Search Results Can Be Harmful & Dangerous In Some Cases

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Google Degrade Robot

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the most part).

When I interviewed Hyung-Jin Kim, the Vice President of Google Search, at SMX a couple of years back, he told a touching story about this topic. He explained that a family member of his was going through a medical issue and that he went to Google Search to find answers. As a VP of Google Search, his goal was to make sure that the Google Search results never led anyone to information that can end up hurting that searcher. That is where EEAT came from, partially, to ensure the search results did no harm and were not dangerous.

Now, we have way too many complaints about the Google search results offering up dangerous and harmful results. Google has responded to some of those saying they are taking in the feedback and will do better in the future. A lot of it stems from Google showing more Reddit results because they say searchers seek it out. But as Steve Jobs use to say, “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.”

Danny Sullivan wrote, “Appreciate the feedback. Aware of these concerns. Have passed them on. Have been talking with the team about them.”

Here are some examples, some we shared before, of Google responding to some of these examples:

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It is actually something we spoke about a bit on our daily recap video (a new series) yesterday.

Maybe Google needs to show this warning more often these days when Reddit shows up as Higman points out:

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Google No Matches

While Google continues to say search quality is better and unhelpful content will be reduced by 40% or so, while also promising quality improvements time and time again – most SEOs don’t expect much change.

I didn’t embed a ton of examples but I do expect Google to work on this issue and for this to be a thing of the past at some point… I hope…

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