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How to Sell a Single Product Online with WordPress (3 Ways)



How to Sell a Single Product Online with WordPress (3 Ways)

Are you looking for ways to create a one-product store using WordPress?

Selling a single product is perfect for small businesses and solopreneurs who focus on limited physical or digital goods. However, many business owners don’t know where to get started.

In this article, we will show you how to sell a single product online with WordPress.

How to sell a single product online with WordPress

Why Sell a Single Product Online using WordPress?

When you think of selling products online, you might think of marketing a wide variety of items. However, that’s not always necessary.

You can sell a single product online and create a one-product online store. This is easier to run and manage, as you don’t have to look at inventory for multiple products, update website pages for each goods, or create business processes for handling multiple items.

It is also cheaper to sell a single product online. You will not need a lot of resources to create and run an online store. For example, you can opt for the cheapest or free website hosting to set up an eCommerce website.

Focusing on a single product helps create an authority in a particular niche. You will be better able to cater to your audience’s needs and improve your product. It also helps in creating specialized marketing campaigns that convert.

That said, let’s look at different ways to sell a single product online with WordPress. We will cover 3 methods, so you can click the link below to jump to any section:

Method 1: Sell a Single Product with Shipping using WooCommerce

WooCommerce is the most popular eCommerce platform in the world, used by millions of small and large businesses. It was developed as an extension of WordPress, where users can sell products and services online.

WooCommerce is a perfect choice if you sell physical goods online and want to offer shipping. The platform offers lots of features and supports multiple WordPress plugins and tools.

To get started, you will need a WordPress hosting service, a domain name, and an SSL certificate.

A web hosting service allows you to store all your website files and data. A domain name is the website address that users will enter on the internet to visit your site (like An SSL certificate secures your website and lets you accept online payments safely.

You can follow our step-by-step guide to WooCommerce to choose the right hosting service and properly install WooCommerce in WordPress.

That said, here is a breakdown of basic steps you can follow to create a single product store using WooCommerce.

Setting Up Payment Methods in WooCommerce

Once you’ve signed up for a hosting plan and set up WooCommerce on your WordPress site, you can go ahead and add payment methods.

Simply head to the WooCommerce » Settings page from the WordPress admin panel. From here, go to the ‘Payments’ tab.

add additional payments in woocommerce settingsadd additional payments in woocommerce settings

Next, you can set up different payment gateways to collect online payments.

For example, you can use Stripe, PayPal, Apple Pay, Google Pay, direct bank transfer, and other methods.

Adding Shipping Zones to WooCommerce Store

With WooCommerce, you can set up different shipping zones for your one-product store.

Simply go to WooCommerce » Settings from your WordPress dashboard and click the ‘Shipping’ tab.

Add a shipping zoneAdd a shipping zone

Next, you can go to the ‘Shipping zones’ option under the Shipping tab. From here, simply click the ‘Add shipping zone’ option.

After that, you can enter the details of the shipping zone, like a name, regions, and shipping methods.

Enter shipping zone detailsEnter shipping zone details

WooCommerce offers 3 types of shipping methods.

For instance, you can offer free shipping, charge a flat rate, or offer local pickup.

Select a shipping method optionSelect a shipping method option

We will choose the ‘Flat rate’ option for this tutorial.

Go ahead and enter the details, and then click the ‘Save Changes’ button.

How to set up flat rate shipping in WooCommerceHow to set up flat rate shipping in WooCommerce

Now, you can repeat this step to add as many shipping regions as you want.

After that, head back to the Shipping Zones page in WooCommerce Shipping settings. Here, you will see the details of your different shipping regions.

View shipping zone detailsView shipping zone details

Select and Customize a WooCommerce Theme

The next step is to choose a theme for your one-product eCommerce store.

The best part is that you get to choose from different free and premium themes. However, it can get overwhelming to pick the right theme, so we have handpicked the best WooCommerce themes for you.

If you still need help choosing a theme, then please see our guide on 9 things to consider when selecting a perfect WordPress theme.

Besides that, there are many WordPress theme and landing page builders (like SeedProd) that you can also use to create a custom eCommerce store.

You can choose a template, edit it using the drag-and-drop feature, add WooCommerce blocks, and more without editing code.

A custom WooCommerce page design, created using SeedProdA custom WooCommerce page design, created using SeedProd

To learn more, please see our guide on how to create a custom WordPress theme without coding.

Adding Your Product to WooCommerce

Next, you can add your single product to the WooCommerce store.

Simply head to Products » Add New from the WordPress dashboard to get started. From here, enter the title of your product and a description.

add product name and descriptionadd product name and description

After that, you can scroll down to the ‘Product Data’ box.

Here, you’ll find options for entering the price, sales price, shipping costs, managing inventory, and more.

Adding product data to WooCommerceAdding product data to WooCommerce

Next, you can add product images from the panel on the right.

WooCommerce also lets you create a product gallery to go along with the main product image.

add product image in woocommerceadd product image in woocommerce

Once you’ve added the images, simply publish your product.

Now, you can simply visit your website to view the single product WooCommerce store.

Single product WooCommerce store previewSingle product WooCommerce store preview

Method 2: Sell a Single Digital Product using Easy Digital Downloads

This method is perfect if you’re selling a digital product like an ebook, digital art, illustration, software, music, online course, and more.

The best way to sell a single digital product is by using Easy Digital Downloads. It is a popular eCommerce platform that makes it super easy to sell any kind of digital product.

Easy Digital Downloads WebsiteEasy Digital Downloads Website

The best part is that you can get started for free with Easy Digital Downloads.

There is also a premium version that offers advanced features, like email marketing tools support, additional payment options, email support, and more.

First, you’ll need to install and activate the Easy Digital Downloads plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can go to Downloads » Settings from your WordPress dashboard and set your store’s base location.

Choose your country location from the dropdown menuChoose your country location from the dropdown menu

Setting Up Payment Gateways in Easy Digital Downloads

After that, you’ll need to add payment gateways to your Easy Digital Downloads store.

To start, simply head to the Payments » Gateways in the Easy Digital Downloads settings page.

How to add payment gateways to an online storeHow to add payment gateways to an online store

Easy Digital Downloads supports popular online payment methods, including Stripe, PayPal, Amazon, and more.

You can simply select which payment options to show on your single product store.

Choose a default payment methodChoose a default payment method

Do note that you’ll need to individually connect each payment option with your website.

For example, if you select Stripe, then you can head to the ‘Stripe’ tab under the Payment settings page. From here, you’ll need to click the ‘Connect with Stripe’ button and follow the onscreen instructions.

Connecting WordPress to your Stripe accountConnecting WordPress to your Stripe account

Adding Your Digital Product in Easy Digital Downloads

After setting up Easy Digital Downloads, you can now create your first digital product.

Simply head to Downloads » Add New from your WordPress admin panel to get started. From here, enter a name for your product.

Adding a new digital download productAdding a new digital download product

Next, you can scroll down to the Download Prices section.

By default, Easy Digital Downloads will offer your product for free. You’ll need to set a price for your digital product to make money online.

Setting a price for your digital downloadsSetting a price for your digital downloads

After that, you can scroll down to the ‘Download Files’ section.

Here, simply upload the digital product that you’d like to sell using WordPress.

How to create a digital downloadHow to create a digital download

Once you’ve uploaded the product, the last thing to do is add a download image.

Simply click the ‘Set Download Image’ option from the panel on the right and select a picture.

Adding a product imageAdding a product image

Next, you can go ahead and publish your digital product.

Now, simply visit your WordPress website to see the single digital product in action.

Product previewProduct preview

To learn more, please see our detailed guide on how to sell digital downloads on WordPress.

Method 3: Sell a Single Online Service using WP Simple Pay

Are you offering any type of online service or product and want to collect payments from your clients and customers?

The easiest way to do that is by using WP Simple Pay. It is the best WordPress Stripe plugin that helps collect one-time and recurring payments in WordPress without setting up an eCommerce store.

For this tutorial, we will use the WP Simple Pay Pro plan because it includes more form templates for collecting online payments. There is also a WP Simple Pay free version you can use to get started.

Setting Up WP Simple Pay in WordPress

First, you’ll need to install and activate the WP Simple Pay plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you will see the WP Simple Pay setup wizard. Go ahead and click the ‘Let’s Get Started’ button.

The WP Simple Pay setup wizardThe WP Simple Pay setup wizard

Next, you will need to enter the license key and click the ‘Activate and Continue’ button.

You can find the license key in your WP Simple Pay account area.

Adding a license to a WordPress pluginAdding a license to a WordPress plugin

Next, you will need to connect your Stripe account with the plugin. If you don’t have a Stripe account, then don’t worry. The setup wizard will walk you through the process of creating a new account.

Simply click the ‘Connect with Stripe’ button to continue.

Connect with StripeConnect with Stripe

Once you’ve connected Stripe with WP Simple Pay, the next step is to configure the email notifications.

For instance, you can enable options to send a payment receipt email to customers, email upcoming invoices, and send payment notifications.

Configuring WP Simple Pay's emailsConfiguring WP Simple Pay's emails

Once that’s done, simply click the ‘Save and Continue’ button.

The final step in the setup process is to create a payment form. You can click the ‘Create a Payment Form’ button to get started.

WP Simple Pay Setup Is CompleteWP Simple Pay Setup Is Complete

Creating a Payment Form to Sell a Service or Product

Next, you will need to choose a form template.

WP Simple Pay offers different templates that you can use for the online service you’d like to sell.

For example, we will use the ‘Business Consultation Fee Payment Form’ template.

Choose a payment form templateChoose a payment form template

After that, you can customize the payment form.

Under General settings, you can rename the form, add a description, show the form on-site or off-site Stripe checkout form, and more.

Edit general payment form settingsEdit general payment form settings

Next, you will need to switch to the ‘Payment’ tab.

From here, you can scroll down to the Price Options section. Go ahead and enter a price for your single online service or product.

Edit price optionsEdit price options

The plugin also lets you collect a one-time payment or create a subscription. If you choose the ‘Subscription’ option, then you can choose the Billing Period.

Next, you can scroll down and select Payment Methods to offer your customers. For instance, users can pay via credit/debit card, ACH direct debit, Alipay, and more.

Choose payment methodsChoose payment methods

After that, you will need to switch to the ‘Form Fields’ tab.

Here, you can edit the existing form fields in the template, add new ones, and rearrange their order by simply dragging and dropping them.

Edit payment form fieldsEdit payment form fields

WP Simple Pay also lets you create a dedicated payment page to sell a single service or product.

You can head to the ‘Payment Page’ tab and click the ‘Enable a dedicated payment page’ option. After that, simply edit the permalink of the page, select a color scheme, show a header image/logo, and more.

Enable dedicate payment pageEnable dedicate payment page

Once you’re done, you can publish your payment form.

You’ll find the ‘Publish’ button in the panel on the right.

Publish the payment formPublish the payment form

You have successfully created a payment form to sell a single product or service.

Simply visit your site to see the dedicated page with the payment form in action.

View one service payment formView one service payment form

You can also display the payment form anywhere on your site on any page or post.

Simply head to the WordPress content editor and add a WP Simple Pay block. From here, select your payment form from the dropdown menu.


After that, go ahead and publish or update your page or post.

Alternative Method: Another way to sell a single product or service online without setting up a shopping cart or installing an eCommerce platform is by using WPForms. It is the best form plugin for WordPress and offers lots of templates and features.

The best part is that WPForms supports popular payment gateways like Stripe, PayPal,, and more. You can simply choose a form template, customize the form fields, enable the payment options, and start collecting online payments for your services or products.

For more details, please see our guide on how to create an online order form in WordPress.

We hope this article helped you learn how to sell a single product online with WordPress. You may also want to see our guide on how to start a podcast and the best SEO plugins and tools.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Host Your WordPress Meetup Site for Free on – News




Host Your WordPress Meetup Site for Free on – News

Connect with your local WordPress community for free with

WordPress has always been built around its community, and local meetups are a huge part of it.

To encourage even more in-person connection, we’re happy to let you know that you can now host your WordPress meetup for free on and access all of the benefits of our popular Creator plan. You’ll get a free domain name, unlimited bandwidth, and the web’s best spam and security protection so you can focus on the real magic of WordPress: the community. 

At WordCamp Europe 2024 yesterday, Matt Mullenweg, co-founder of the WordPress project, gave a keynote where he talked about 11 important opinions to keep in mind while working on WordPress. Unsurprisingly, most of these opinions revolve around the craving for human connection. So when Matteo Spirandelli, co-organizer of WordPress Meetup Milano, asked in the Q&A whether their meetup could have a complimentary site, my answer was an emphatic “yes!”

Connecting with your local WordPress community is a great way to foster those connections, and wants to help by offering free websites on our Creator plan for local WordPress meetups.

If you are an organizer of an existing WordPress meetup, here’s how you can redeem your complimentary website:

  1. Create a free account and site on (if you don’t have one already).
  2. Send an email to [email protected] and mention that you’d like a free Creator plan for your WordPress meetup. Please include the following information:
    1. The email address for your account.
    2. The city and state where you hold your local meetup.
    3. The link to your current meetup website (if you already have one).
    4. Whether you’d like help migrating your existing site (if you have one).

Ready to get involved with your local WordPress meetup?

Ready to join your local WordPress community? Find a WordPress meetup in your area to connect with other writers, business owners, developers, and folks from all walks of life. Here are a few of the upcoming events around the globe:

The WordPress project also has a great guide to starting your own WordPress meetup.

It was truly a pleasure to connect with so many of you at WordCamp Europe 2024. We’ll see you at WordCamp US in Portland, Oregon in September!

The booth at the 2024 WordCamp Europe with staff speaking to attendees

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Do the Woo 4.0 – News




Do the Woo 4.0 – News

Editor’s note: This is a guest post from Bob Dunn, founder of Do the Woo, a podcast channel elevating voices of the WooCommerce and WordPress community.

It was early 2023, and I’d been searching for the perfect direction for Do the Woo, the podcast and site we first launched in 2016. I’d made some small steps, but I hadn’t yet found the grand recipe. I just knew that with the shows changing format, the site needed to as well.

Finally, it came to me, as clear as day. 

If I was going to do a major site redesign, I wanted it to be built on blocks. I wanted a full-site editor. And I wanted a hosting platform that would take care of things so I could focus on the content. That meant 

So that fall, around the time of WordCamp US, I sent Matt Mullenweg a message. Just as I’d shared ideas with Matt in the past, I did so now—except now was my vision for the next Do the Woo, and the platform I thought it should be built upon. Incredibly, he saw what I saw, and not long after a dream partnership formed: I began working with’s special projects team on the next version of Do the Woo. 

Between then and now, a lot has happened. A lot of wireframes, a lot of discussion, a lot of iteration. The team has done incredible work throughout. During my visit to CloudFest in Germany, we even soft-launched the new site. But now it’s official. Today, on the first day of WordCamp Europe, I’m excited to announce Do the Woo 4.0: the podcast by WordPress and WooCommerce builder and business community, for the community. 

There are so many things I could tell you about the new site, but it’s all right there on, so head over there to learn about our launch. And stay tuned—there’s lots of exciting stuff in the works. 

This wouldn’t have happened without the folks from, WooCommerce, and Jetpack. I’m thrilled with what they’ve done with the site, and even more thrilled that my new home is on I can’t wait for you to join our journey. Let’s do the Woo! 

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How to Start a Dropshipping Business and Earn $150k/yr: A Step-by-Step Guide




How to Start a Dropshipping Business and Earn $150k/yr: A Step-by-Step Guide

Exposing the Lies of Dropshipping Gurus: How to Start a Dropshipping Business the Right Way

Are you tired of watching countless videos promising to teach you how to start a dropshipping business and make a fortune overnight? Have you followed their advice, only to see your e-commerce store fail miserably? If so, you’re not alone. The truth is, many aspiring entrepreneurs have been misled by dropshipping gurus who claim to have the secret formula for success.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

Dropshipping gurus often showcase their impressive revenue figures, claiming to have made thousands of dollars in a single day. They promise that anyone can easily replicate their success and start a dropshipping business with minimal effort. However, what they fail to mention is that these results are usually short-lived and unsustainable.

The reality is that building a successful dropshipping business requires far more than just selecting a winning product, setting up a store, and launching a few ads. It involves careful planning, strategic marketing, and exceptional customer service. Unfortunately, most gurus focus solely on the initial stages of starting a dropshipping business, neglecting the crucial aspects that determine long-term success.

The Pitfalls of Following Guru Advice

When you start a dropshipping business based on the advice of gurus, you may experience a brief period of success. You might make a few sales and feel excited about the potential of your new venture. However, this initial success is often followed by a sudden drop in revenue, leaving you confused and frustrated.

The reason for this decline is simple: the strategies taught by most gurus are not designed for long-term sustainability. They focus on short-term tactics, such as running aggressive ad campaigns and testing countless products, without considering the importance of building a strong brand and providing excellent customer service.

The Importance of Customer Satisfaction

One of the most critical factors in running a successful dropshipping business is customer satisfaction. When you start a dropshipping business, your primary goal should be to provide an exceptional experience for your customers. This includes offering high-quality products, timely shipping, and responsive customer support.

Unfortunately, many dropshippers overlook the importance of customer satisfaction in their pursuit of quick profits. They focus solely on driving traffic to their store and making sales, neglecting the needs of their customers once the transaction is complete. As a result, they often face a high number of complaints, refunds, and chargebacks, which can quickly erode their profits and damage their reputation.

Building a Sustainable Dropshipping Business

To start a dropshipping business that stands the test of time, you need to shift your focus from short-term gains to long-term sustainability. This involves investing time and effort into building a strong foundation for your business, rather than chasing the latest trends or relying on questionable tactics.

One of the key elements of a sustainable dropshipping business is a well-defined niche. Instead of trying to sell a wide range of unrelated products, focus on a specific category that aligns with your interests and expertise. This will allow you to establish yourself as an authority in your niche, attract a loyal customer base, and differentiate yourself from competitors.

Another crucial aspect of building a sustainable dropshipping business is branding. Develop a unique brand identity that resonates with your target audience and sets you apart from other dropshippers. This includes creating a professional logo, designing an attractive website, and maintaining a consistent brand voice across all your marketing channels.

Prioritizing Customer Service

To ensure the long-term success of your dropshipping business, you must prioritize customer service. This means going above and beyond to meet the needs and expectations of your customers, even if it requires additional time and effort on your part.

Start by providing clear and detailed product descriptions, including accurate shipping times and return policies. Respond promptly to customer inquiries and complaints, and be proactive in addressing any issues that arise. Consider offering personalized thank-you notes, free gifts, or discounts to show your appreciation for your customers’ business.

By focusing on customer satisfaction, you’ll build a loyal customer base that will not only make repeat purchases but also recommend your business to others. This word-of-mouth marketing can be incredibly valuable in driving sustainable growth for your dropshipping business.

Automating Your Dropshipping Business

As your dropshipping business grows, you may find it challenging to keep up with the increasing demands of customer service and order fulfillment. This is where automation comes into play. By implementing automated systems and tools, you can streamline your operations, reduce manual labor, and focus on scaling your business.

One effective way to automate your dropshipping business is by using a reliable order fulfillment service. These services handle the entire process of storing, packing, and shipping your products, allowing you to focus on marketing and customer service. They also provide real-time tracking information, which can help reduce customer inquiries and improve the overall shopping experience.

Another area where automation can be beneficial is customer support. Implementing a chatbot or a comprehensive FAQ page can help address common customer questions and concerns, freeing up your time to handle more complex issues. You can also use email automation to send personalized order confirmations, shipping updates, and follow-up messages, keeping your customers informed and engaged throughout the buying process.

Starting a dropshipping business can be a lucrative and rewarding venture, but it requires a strategic approach and a long-term mindset. Instead of falling for the empty promises of dropshipping gurus, focus on building a sustainable and customer-centric business that can withstand the test of time.

Begin by carefully selecting your niche and products, ensuring that they align with your interests and target audience. Invest time in creating a strong brand identity and developing a professional website that showcases your unique value proposition. Prioritize customer satisfaction by providing exceptional service, responsive support, and high-quality products.

As you start a dropshipping business and your business grows, continuously monitor your performance and make data-driven decisions to optimize your operations. Implement automation tools and systems to streamline your processes and free up your time to focus on growth and expansion.


In conclusion, starting a successful dropshipping business requires more than just following the advice of self-proclaimed gurus. It demands a commitment to providing value to your customers, building a strong brand, and continuously adapting to the ever-changing e-commerce landscape.

By prioritizing customer satisfaction, focusing on long-term sustainability, and leveraging automation tools, you can start a dropshipping business that not only survives but thrives in the competitive online marketplace. Remember, success in dropshipping is not about chasing quick profits or replicating someone else’s tactics; it’s about creating a business that genuinely serves your customers and stands the test of time.

So, if you’re ready to start a dropshipping business the right way, ignore the hype and focus on the fundamentals. With dedication, hard work, and a customer-centric approach, you can build a profitable and rewarding dropshipping business that you can be proud of.

Frequently Asked Questions (FAQ)

How can a beginner start dropshipping?

A beginner can start a dropshipping business by following these steps:

  1. Choose a niche and research products that are in demand.
  2. Find reliable suppliers who offer dropshipping services.
  3. Create an e-commerce website using platforms like Shopify, WooCommerce, or Magento.
  4. List your products on your website and set competitive prices.
  5. Market your store through various channels, such as social media, paid advertising, and email marketing.
  6. Process orders and coordinate with your suppliers to ship products directly to your customers.
  7. Provide excellent customer service and continuously optimize your business based on performance data.

How profitable is dropshipping?

The profitability of dropshipping varies depending on several factors, such as your niche, product pricing, marketing strategies, and operational costs. Some dropshippers earn a few hundred dollars per month, while others generate six or even seven-figure incomes. To maximize your profitability, it’s essential to:

  1. Choose products with healthy profit margins.
  2. Negotiate favorable terms with your suppliers.
  3. Optimize your pricing strategy to remain competitive while ensuring profitability.
  4. Continuously monitor and reduce your operational costs.
  5. Invest in effective marketing campaigns to drive targeted traffic to your store.

How much do I need to start a dropshipping business?

The cost of starting a dropshipping business can vary greatly depending on your approach and the tools you choose to use. However, here are some general expenses to consider:

  1. E-commerce platform subscription (e.g., Shopify, WooCommerce): $29 to $299 per month.
  2. Domain name registration: $10 to $20 per year.
  3. Website hosting: $10 to $100 per month.
  4. Product sourcing and samples: $50 to $500, depending on your niche and product types.
  5. Marketing and advertising: $100 to $1,000 or more per month, depending on your strategies and target audience.

On average, you can expect to invest between $500 to $3,000 to start a basic dropshipping business. However, it’s possible to start with a smaller budget by opting for more affordable tools and focusing on organic marketing strategies.

Can you do dropshipping in Nigeria?

Yes, it is possible to start a dropshipping business in Nigeria. However, there are some challenges and considerations to keep in mind:

  1. Payment processing: Not all international payment gateways are available in Nigeria, so you may need to use local payment options like Paystack or Flutterwave.
  2. Shipping and logistics: Shipping times and costs may be higher when dropshipping to Nigeria, so it’s essential to find reliable suppliers and logistics partners who can handle international shipping.
  3. Import duties and taxes: Be aware of any import duties, taxes, or regulations that may apply to your products when shipping to Nigeria.
  4. Internet connectivity: Ensure that you have a stable internet connection to manage your online store and communicate with suppliers and customers.
  5. Market demand: Research the Nigerian market to identify products that are in demand and can be profitably dropshipped to the country.

Despite these challenges, dropshipping in Nigeria can be a viable business opportunity, especially if you focus on serving the local market and adapting your strategies to the specific needs and preferences of Nigerian consumers.

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