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Google Says Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted

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Google Says Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted


Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page linking out needs to be indexed by Google in the first place. Plus, Google, since Penguin 4.0, doesn’t even count all links, even if they are on indexed pages. So it makes you wonder, why are so many SEOs buying links if it is hard to know if they really work?

This topic came up again when Ori Zilbershtein asked on Twitter about if a link that is toxic is counted if the page that link is on, is not in Google’s index. Here are those questions:

John Mueller of Google replied, as you’d expect, “If they’re not indexed, I wouldn’t assume the links do anything.”

John then explained two important points:

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(1) Links that are on indexed pages can be ignored by Google anyway.

(2) There is no API for testing if a page is indexed

John explained that there is no way for a tool to know if a page is indexed “without breaking our TOS.” Of course, most of the tools break the TOS anyway, and Google looks the other way.

But again, if you love using the disavow file, you can – if it makes you sleep better but sometimes disavowing too much can hurt.

Forum discussion at Twitter.





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Google Testing Search Results Without Descriptions Again

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Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Sponsored by Sponsored by Duda, the website building platform ranked #1 in Google’s recent CWV report, is offering 15% OFF their annual plans with a special promo code for you at agency.duda.co/barry.

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Polestar At Google

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Polestar At Google


Here is a newish Polestar all electric car at the GooglePlex, the Google headquarters in Mountain View, California.

It was posted on Instagram where they wrote “Google’s Android Automotive OS was specifically designed for electric cars and Polestar is the first to have it.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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