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Google Says Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted

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Google Says Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted

Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page linking out needs to be indexed by Google in the first place. Plus, Google, since Penguin 4.0, doesn’t even count all links, even if they are on indexed pages. So it makes you wonder, why are so many SEOs buying links if it is hard to know if they really work?

This topic came up again when Ori Zilbershtein asked on Twitter about if a link that is toxic is counted if the page that link is on, is not in Google’s index. Here are those questions:

John Mueller of Google replied, as you’d expect, “If they’re not indexed, I wouldn’t assume the links do anything.”

John then explained two important points:

(1) Links that are on indexed pages can be ignored by Google anyway.

(2) There is no API for testing if a page is indexed

John explained that there is no way for a tool to know if a page is indexed “without breaking our TOS.” Of course, most of the tools break the TOS anyway, and Google looks the other way.

But again, if you love using the disavow file, you can – if it makes you sleep better but sometimes disavowing too much can hurt.

Forum discussion at Twitter.




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Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

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Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More


For the original iTunes version, click here.

Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update. Google spoke about fixing a few pages and how that can help, or not, with the helpful content update. Google said sometimes search experiments cause issues with Search. Google said you cannot completely disregard desktop for SEO. Google Search Console performance reports gain merchant listings for the image tab. Google added return policy structured data to the organization level. Google dropped home activity cards from Search. Google said the lastmod date in your XML sitemap is either trusted or not. Google said you should disallow crawling of action URLs. Google needs to fix product variant structured data. Google is testing organizing the search results. Google is testing shaded favicon, site name and URL in the top of the snippet. Google is testing local five packs. Google is testing QR codes in the local panels. Google Business Profile websites now completely 404. Bing is testing black review stars. Google is testing call and location extension new formats. Appel Siri is getting more useful with Apple Intelligence and ChatGPT. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: June 14, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google experiments sometimes cause problems for Google Search and they need to revert them. Google Business Profile websites now 404. Google Ads it testing new call and location extension formats. Google is testing a new from sources across the web snippets. SEO bloggers are the reason Googler’s don’t share as much, sorry. Plus, I posted the SEO video recap (in a daze).

Search Engine Roundtable Stories:


  • Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More


    Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update…

  • Google: Sometimes Search Experiments Conflict Causing Issues


    In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, “Very often there are experiments that need to be rolled back because two experiments might interact very badly with each other.”

  • Google Business Profiles Websites No Longer Load – 404


    Google Business Profiles websites, which stopped loading websites and began redirecting to the Google Business Profiles listing on Google Maps now completely 404 – as expected. It was supposed to stop working completely this past Sunday, but it did not stop working until later this week.

  • Google Tests New Call & Location Extension Ad Format


    Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results.


  • Google Tests Multiple Featured Snippets Under From Sources Across The Web


    Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the “from sources across the web” search results.

  • I’m The Reason Googlers Don’t Reply With Nuance


    Did you know that SEO bloggers, like myself, are the reason you see fewer and less nuanced responses from Google Search reps? John Mueller from Google said so on Reddit, where he wrote, “Love the SEO news/bloggers, but it also means I can’t reply to things with nuance publicly.”



  • Google Dinosaur Eating A Baby


    Stan, the Google dinosaur, has a baby in its mouth, as if it is eating the baby. Stan is the Google dinosaur that is located at the GooglePlex, the Google Mountain View offices in California.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: June 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing description overlays on local photos in the Google local pack. Microsoft Bing is testing black review stars. Google said we should not let Googlebot crawl action URLs. Google is testing larger fonts for the snippet title link and smaller fonts for the site links. Google updated GA4 attribution models to associate conversions better to paid search campaigns. Reminder, I am offline today and this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search


    Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.”

  • Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks


    Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

  • Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)


    Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.”

  • Bing Tests Black Review Stars In Search Results


    Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

  • Google Local Pack Photos With Labels


    Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

  • I’m Feeling Lucky Notebooks At Google


    Here are some colorful notebooks that say “I’m Feeling Lucky” that were spotted at the GooglePlex, the Google office in Mountain View.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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