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Google Ads Disapproved Ads Auditor Code

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Google Ads Disapproved Ads Auditor Code

Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved Ads Auditor tool helps you both flag and automatically delete ads that violating Google Ads policies on your accounts.

Advertisers operating at scale need a scalable solution to review policy violating ads across their accounts so they can ensure compliance with Google’s Ad Policies, Google wrote. As Google introduces more policies and enforcement mechanisms, advertisers need to continue checking their accounts to ensure they comply with Google’s Ads Policies. The tool is used to review at scale all disapproved ads across advertisers’ accounts in order to allow advertisers to proactively audit their account at scale and take learnings from the results (how to reduce submission of ads potentially violating Google Ads Policies).

The tool is based on a Python script, which can be run in either of the following modes:

  • Audit Mode- export an output of disapproved ads across your accounts
  • Remove Mode – deletes disapproved ads and logs their details

This helps advertisers to proactively audit their accounts, analyze the ad disapprovals holistically and identify learnings to minimize and reduce submission of potentially policy violating ads.

Here is the flow:

click for full size

Google released something similar with the 3-strikes bowling automation for Google Ads.

Keep in mind, while this was developed by Googlers, this is labeled as “this is not an officially supported Google product.”

Forum discussion at Twitter.




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Jeff Ferguson On Issues With SEO Studies & Ranking Factor Studies

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies.

In short, he goes off on his rant on SEO studies done on ranking factors and other areas. In short, he was not a fan of those studies and he wrote a lot about how they were done wrong. He wasn’t saying the intent was wrong, the companies that made these studies really wanted to help. But doing ranking factor studies are just too hard and really hard to prove.

Of course, it ruffled a lot of feathers in the SEO community. But he goes through more on why he did what he did and what he wanted to get out of it.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Apple Maps Street View Camera Backpack

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Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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