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Google Says Site Duplicated In Search With IP Address Won’t Lead To Your Site Being Removed

Published

3 years ago

January 4, 2022

Google Says Site Duplicated In Search With IP Address Won't Lead To Your Site Being Removed

Generally Google will list a site in its search results with the domain name, not the IP address associated with the domain name. But if you see both and if your site is crawlable via the IP, it is not going to lead to your site being deindexed by Google, said John Mueller.

John said this in a Reddit thread where the user said “my IP address is being indexed for pages and actually ranking.” Truth is, that is not so uncommon – I see it a lot.

John Mueller of Google said “having a duplicate via IP address is not great, but wouldn’t result in a site disappearing from Search.” He actually said something like this back in 2017.

John posted a very long response there about the site, saying his issues are likely not technical SEO related at all. Here is what John wrote, it is a good thread to read:

Impossible to say without looking at the site, but my guess is this is not a technical issue.

Looking at the traffic since 2012 is irrelevant – things have changed significantly over the years. If you’re on pages 4+ and getting ca 100 visitors/month, you’re going to see a lot of fluctuation and those numbers aren’t going to be relevant.

The only way a technical issue could result in issues like this would be if you had a noindex on all pages, which I doubt is the case.

Having a duplicate via IP address is not great, but wouldn’t result in a site disappearing from Search. Usually it just means that in Analytics you see traffic for both versions and it kinda shifts back & forth as the canonical changes (which it probably wouldn’t for most sites anyway – it’s pretty common to be accessible via IP address). If the IP address version attracted the bulk of your site’s links, that might be something to think about, but honestly, that almost never happens, “nobody” links to IP addresses naturally.

If your site is ranking on pages 4+ and just can’t get higher, then my guess is you’re trying to compete with something that’s quite far below (in terms of quality, content, external support, etc) the main sites being shown. If that’s the case, I’d try to figure out the chances that your site will break through to page 1 (if you want significantly larger numbers, that’s where you probably need to be), work out what you’d need to do to get there, and compare that to just dropping this project and working on something else to get similar traffic. My *guess* is it would be significantly more efficient to just move on to something else. I realize that’s annoying, but realistically if you just move to page 3 and get 10x the traffic for a while, will that really be worth the smaller effort? Instead, aim for something where you can clearly be the top result based on the things that you’re good at, the things that are realistically within your reach. If you get that figured out, you can always go back to this site too 🙂

If you take this and go “I’ll show that dude that it’s possible” – go for it. I just want to be clear that it’s not a matter of technical tweaks or minimal effort, it’s going to be a lot of hard work (or, potentially, a lot of “voodoo SEO magic” that gets you a temporary boost — some SEOs are super-creative, kinda-sneaky, and smart, and can possibly do that, but keep in mind that it won’t be a long-term solution).

Forum discussion at Reddit.

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Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

Published

11 hours ago

September 7, 2024

Entireweb News Bot

Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: September 6, 2024

Published

1 day ago

September 6, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Google Search Volatility Still Heated After August Core Update Rollout Completed

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

My Interview Of Google’s Search Liaison On The August 2024 Core Update

This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.

Google Ads Audience Insights Missing For Some

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.

Google Shopping & Merchant Center Interview With Irina Tuduce

Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.

Google Clarifies Indexing API Quota & Pricing Information

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”

Google Ads Try On Icon

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI.

Liquor at Google Event

I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food.

Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Ads To Require Gambling Advertisers With Games Certification To Recertify

Published

3 days ago

September 5, 2024

Entireweb News Bot

Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.”

“Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted,” Google added.

If you do not comply, Google said, they “will suspend your Google Ads accounts upon detection and without prior warning.” Google added “and you will not be allowed to advertise with us again.”

Google advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted.

Failure to do so will be considered a violation of the Google Ads Circumventing Systems policy, Google said.

Material changes include, but are not limited to:

Changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google

Changes to advertiser’s compliance with applicable regulations

Changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements

Google said that changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.

Forum discussion at X.

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