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Google Says Site Duplicated In Search With IP Address Won’t Lead To Your Site Being Removed



Google Says Site Duplicated In Search With IP Address Won't Lead To Your Site Being Removed

Generally Google will list a site in its search results with the domain name, not the IP address associated with the domain name. But if you see both and if your site is crawlable via the IP, it is not going to lead to your site being deindexed by Google, said John Mueller.

John said this in a Reddit thread where the user said “my IP address is being indexed for pages and actually ranking.” Truth is, that is not so uncommon – I see it a lot.

John Mueller of Google said “having a duplicate via IP address is not great, but wouldn’t result in a site disappearing from Search.” He actually said something like this back in 2017.

John posted a very long response there about the site, saying his issues are likely not technical SEO related at all. Here is what John wrote, it is a good thread to read:

Impossible to say without looking at the site, but my guess is this is not a technical issue.

Looking at the traffic since 2012 is irrelevant – things have changed significantly over the years. If you’re on pages 4+ and getting ca 100 visitors/month, you’re going to see a lot of fluctuation and those numbers aren’t going to be relevant.

The only way a technical issue could result in issues like this would be if you had a noindex on all pages, which I doubt is the case.

Having a duplicate via IP address is not great, but wouldn’t result in a site disappearing from Search. Usually it just means that in Analytics you see traffic for both versions and it kinda shifts back & forth as the canonical changes (which it probably wouldn’t for most sites anyway – it’s pretty common to be accessible via IP address). If the IP address version attracted the bulk of your site’s links, that might be something to think about, but honestly, that almost never happens, “nobody” links to IP addresses naturally.

If your site is ranking on pages 4+ and just can’t get higher, then my guess is you’re trying to compete with something that’s quite far below (in terms of quality, content, external support, etc) the main sites being shown. If that’s the case, I’d try to figure out the chances that your site will break through to page 1 (if you want significantly larger numbers, that’s where you probably need to be), work out what you’d need to do to get there, and compare that to just dropping this project and working on something else to get similar traffic. My *guess* is it would be significantly more efficient to just move on to something else. I realize that’s annoying, but realistically if you just move to page 3 and get 10x the traffic for a while, will that really be worth the smaller effort? Instead, aim for something where you can clearly be the top result based on the things that you’re good at, the things that are realistically within your reach. If you get that figured out, you can always go back to this site too 🙂

If you take this and go “I’ll show that dude that it’s possible” – go for it. I just want to be clear that it’s not a matter of technical tweaks or minimal effort, it’s going to be a lot of hard work (or, potentially, a lot of “voodoo SEO magic” that gets you a temporary boost — some SEOs are super-creative, kinda-sneaky, and smart, and can possibly do that, but keep in mind that it won’t be a long-term solution).

Forum discussion at Reddit.

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Microsoft Advertising Adds Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More



Microsoft Advertising Adds Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & More

Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar view for ad scheduling and more.

Flyer Extensions

Flyer Extensions are now available globally within Microsoft Advertising! Flyer Extensions allow you to showcase your image flyers next to text ads. Advertisers are able to create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation.

Here is what they look like:

click for full size

Retract and Restate Conversions

You can now either update (restate) the revenue value associated or delete (retract) conversions within Microsoft Advertising. This is useful in scenarios like returned or cancelled orders, partial returns or reduced conversion value, or correcting a data error, allowing you for more flexibility and accuracy, Microsoft explained.

This is a beta, so if you want access, you need to ask for it.

click for full size

Calendar View For Ad Schedule

There is a new calendar view in the in the ad scheduling section of Microsoft Advertising online. “This provides you with a clear overview of all the times when your ads will serve with your default bid (0% bid adjustment), a positive bid adjustment, a negative bid adjustment, and all the times when your campaigns will not deliver,” Microsoft wrote.

This is what it looks like:

click for full size

Asset Library Folders

Microsoft is adding new folder capabilities within Asset Library in Microsoft Advertising this mont. “With all the creative assets you can use to power your Microsoft Advertising campaigns, the Asset library is a valuable tool to house everything in one place. And now coming this month, we’ll be adding new folder functionality to help you better organize your assets.” Microsoft wrote.

Auto-Generated Remarketing Lists

Auto-generated remarketing lists are a fast and easy way to leverage remarketing and boost performance. There are three types of lists available including all visitors, all converters and smart remarketing lists.

And much more, so check out the full announcement over here.

Forum discussion at Twitter.


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