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Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation

Published

11 months ago

on

Mark Saltarelli

Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order.

We spoke a bit about the issues working with a super early-stage SaaS startup. Such as the company not fully understanding yet who the customer is or should be. Also, early-stage products have a lot of bugs and issues, which can be upsetting. Then CEOs and Founders can be very opinionated about how they should market their products and not want to listen to advice from an expert. So he was done working with these super early start-ups.

Working with start-ups, especially in-house, you need to be ready to pivot. Pivoting is part of the start-up world, and you need to be ready to pivot with the product, with the customers, and with the overall business. But he said that can be frustrating.

B2B Marketing & Demand Generation Through Funnels:

We then talked about business-to-business marketing through demand generation and tracking the conversions through the funnel. Mark told us how to optimize campaigns through the customer purchase cycle during multiple states of that cycle. He builds out campaigns using his CRM and marketing automation platforms to see on the keyword level how many leads that keywords drive and how those may convert to different levels of the customer buying journey.

Matt provided some pretty cool examples of this through a case study. We spoke again about how great performance max is working with Google Ads. Sometimes people search for weird things, and he said smart bidding could help a lot here. Matt also gets into the weeds with remarketing; he is a big fan of using that in this process.

Follow Mark on Twitter @marketingbymark or on LinkedIn by finding Mark T Saltarelli.


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Forum discussion at YouTube.



Source: www.seroundtable.com

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Google Search Console Was Down Today

Published

10 hours ago

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November 28, 2023

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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1 day ago

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November 27, 2023

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

Published

2 days ago

on

November 26, 2023

By

Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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