SEARCHENGINES
Google Says The Nofollow Is Not A Dampening Factor
Google’s John Mueller said on Twitter that the “nofollow is not a dampening factor.” Meaning, when you put a nofollow attribute on a link, it does not dampen the value of the link, it totally does not give any credit or value to that link at all.
There have historically been some SEOs that believe a nofollowed link on a popular website is counted or counted on some level. John here is saying once again that no, it doesn’t matter where the link is, if the link has a nofollow attribute on it, Google won’t count it.
That means, a nofollow link on Google.com or WhiteHouse.gov or wsj.com or any really popular site is worth as much as a nofollow link on this site or any spammy website. The nofollowed links are all worth nothing in terms of Google’s link signals, PageRank and anything else that flows from the link in Google’s alogorithm.
Here are those tweets:
No, that’s not correct – nofollow is not a dampening factor.
— 🦝 John (personal) 🦝 (@JohnMu) March 29, 2022
In short, a nofollow link is worth zero in terms of Google’s link graph, so there is no dampening zero anymore.
You should of course read Google’s details on the nofollow attribute – it is from 2019 when Google made changes to nofollow.
Forum discussion at Twitter.
SEARCHENGINES
Google Says 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.
The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:
About 60% of the Internet is duplicate. @methode
#SearchCentralLive pic.twitter.com/jcuu1qrSKQ— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) November 24, 2022
I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?
Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.
Forum discussion at Twitter.
Source: www.seroundtable.com
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