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Volatility For The March 2022 Google Product Reviews Update

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Volatility For The March 2022 Google Product Reviews Update

Earlier this week I reported that we were not seeing huge changes yet for the March 2022 Google Products Reviews update. Well, it seems like some of the tools and a number of SEOs are now noticing larger changes specific to sites that would match the product reviews categories.

I am seeing some more chatter and some SEOs, like Glenn Gabe and also Lily Ray, are posting screenshots of sites they track in the sector seeing larger changes. Also, the tracking tools, some of them, are starting to show a larger upswing in volatility.

Charts Of Specific Sites

Here are some charts from Glenn Gabe, Lily Ray and Marie Haynes of specific sites they track in the product reviews sector showing changes – likely from the product reviews update:

The Tracking Tools

Like I said above, some of the tracking tools are starting to show some more widespread changes in the Google search results. I suspect many of the tools that have not shown the swings yet, will do so soon.

Here are some screenshots from the tools showing the volatility and I’ll update this story throughout the day as the other tools update.

Semrush:

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Cognitive SEO:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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RankRanger:

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The last two should update later today with new data – I’ll be updating them as I see them change.

SEO Chatter

So the ongoing WebmasterWorld has had some chatter since the update, he is the chatter specific to the product reviews update:

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Very big drop (-40% to 50%) since 2 weeks now. Serps itself doesn´t seem to have changed so it could be some super AI that is going wild.

Wow today for some of my searches im seeing position 1-6 all YouTube, I had to triple check i wasn’t in the video section! Website traffic continues to decline and according to my YouTube analytics traffic from google to my channel has improved by 46% since this time last year!

I am seeing continuing increases in top 3 ranking, but English language traffic is weak. USA is consistently weak every day for about 10 days now, UK also lower most days but not as much. Today Canada is also off by 37%. The theory about the war in Ukraine having an impact might be true, but if so why not lower traffic from continental Europe? Also, why the sudden shift and decline…if it were news related it would be more gradual, not overnight.

The sudden declines in traffic following the same patterns indicates to me that it’s all manipulation on the part of Google. They are once again experimenting with page layout and other ways to ensure that website don’t get any traffic and they keep it all. I see some sites that were major competitors reduced to running ads for everything now…which is exactly what Google wants of course. They won’t make any profit at $5 per click with all the fraudulent clicks too. I tried it last year…Google’s traffic from adwords is pure crap.

According to SEMrush I had a very large boost in visibility today, now passing or on part with my top competitor. Yet my home page traffic is down 71% and my USA traffic is down 56% so far this morning. Ranking really is not correlating with traffic. I wish I had the time and skills to analyze why, but I can’t afford to hand Google more of my time, I’m busy looking for ways to diversify away from search. I have to say, social isn’t much better. If you aren’t paying FB or Instagram you will get nothing from those platforms either.

Something happened on Saturday 26th March for me:

Global site 1-25 March 100%
The last 4 days 83.6% and today looking lower however enquiries stil good.

UK site 1-25 March 112%
The last 4 days 81% and, as above, today looking lower.

Today it’s even lower and still dropping…home page -61%, USA – 40%, UK -27%. Many of my landing pages are down exactly 17% at the same time, others down 45%, and the most highly trafficked -60%+. This has been getting worse for ~10 days now and business has vanished completely.

So it seems like this update may be finding its legs? What are you all noticing?

Forum discussion at WebmasterWorld.

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Daily Search Forum Recap: March 28, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google released its Google Ads Saftey report showing how many ads they removed and advertisers they suspended. Google changed the definition of “Top ads” in their help documents, guess why… Google launched a number of maps and shopping features yesterday. Google Ads Share ad preview is now live. Google now lets you search for blockchain wallet addresses.

Search Engine Roundtable Stories:


  • Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads


    Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts and 40% more ads removed from publisher pages.

  • Google Updates Its Definition Of Top Ads; They May Not Be At The Top


    Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads appear at the top.

  • New Google Shopping & Maps Search Features


    Google announced a number of new(ish) shopping and maps/local features yesterday, a lot of them using AI features that Google likes to tout. There are glanceable AI-generated reviews, swipe left/right shopping, AI-generated product ideas, local trip ideas, recommendation lists for locations, and more.

  • Google Ads Adds Share Ad Preview For Performance Max


    Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the need for the person you are sharing it with to have a Google Ads account. This is a new Share Ad Preview button available in Google Ads account for this.

  • Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)


    You can now search Google for any of your wallet addresses across bitcoin and five new Ethereum Virtual Machine (EVM) networks. So you can look up your balances within those networks directly on Google Search.

  • Google Calligraphy Class In NYC


    It appears that Google held some calligraphy class or art class of some sorts at the New York City office. I found this photo on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: March 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Local Service Ads is asking for more photos. SEOs, please don’t remove the contact us and about us pages. Hotels can remove pricing details from its Google listings. Google Local reviews is testing reactions. Google Analytics real time reporting had issues today. Google help documentation is testing using AI features.

Search Engine Roundtable Stories:


  • SEOs, Please Don’t Remove Contact Us & About Us Pages


    Google’s John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, “I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.”

  • Google Local Service Ads Sends Email Asking You To Upload Photos


    Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos?

  • Google Search Developer Docs Gain AI Generated Help Features


    A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs earlier in the year.



  • Google Local Reviews Reactions Notice


    In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now.

  • Google Analytics Real Time Data Lagging Today


    There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.


  • Google Cafe Cleaning & Delivery Robot


    You probably have seen these cleaning and delivery robots in some restaurants and lounges but have you seen them in the Google cafes? Here is one doing its thing at one of the cafes at the GooglePlex in Mountain View, California.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: March 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console is testing an Android App. Google is testing places and places sites in the search bar menu. Google spoke about if a business should have a website and a blog. Google added 3D models to product structured data. Google Search does not support AVIF images, yet. Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising.

Search Engine Roundtable Stories:


  • Google Search Console Tests Android App


    Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console.


  • Google Tests Places & Places Sites Search Bar Filter Tabs


    Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions.

  • Google: Should Small Service Businesses Start A Website & A Blog?


    Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on that blog.



  • Google Adds 3D Models Markup To Product Structured Data For Linking


    Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model.



  • Google Search Does Not Support AVIF Images Just Yet


    Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.”



  • Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising


    Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to the community was amazing.



  • St. Patrick’s Day Dancers At Google Ireland


    Here is a video I found on Instagram from the Google Ireland office of dancers performing at the Google office in celebration of St. Patrick’s Day. It looks like they call themselves the Golden Beats.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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