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Google Says There Is No Difference In SEO Value Between Nofollow, UGC Or Sponsored Link Attributes

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Google Says There Is No Difference In SEO Value Between Nofollow, UGC Or Sponsored Link Attributes


Google’s John Mueller confirmed what it has I believe said before, that there is not difference in terms of SEO value between the three link attributes. Google supports nofollow and also UGC and sponsored link attributes. In terms of the difference in SEO value, there is no such thing, they all do the same thing – which is not pass any link value from the source page.

John was asked “is a nofollow backlink better, equal or worse than an ugc and a sponsored backlink?” John responded on Twitter “there’s no practical difference in terms of “SEO-value” for the site you’re linking to.”

So why are there different attributes, that is for Google on its own end.

Forum discussion at Twitter.





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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation

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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation


Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google’s blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is “still a bad idea” to use non-standard URL encoding for this purpose:

I still see many sites using these methods – I wonder why…

Forum discussion at Twitter.





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Google Maps Pins Testing Showing Review Snippets

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Google Maps Pins Testing Showing Review Snippets


Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on Twitter “seeing review snippets get some prominence directly on the map and I like it!”

Here is her screenshot:

click for full size

Personally, I am not a fan of this, it seems to really clutter up the map interface a lot to me…

Allie added “Another reason to get keywords in your reviews.”

Do you like it? Even if you don’t and Google launches this, you better have some really nice short review snippets that Google can select.

Forum discussion at Twitter.





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See also  Google Page Experience Update Fully Rolled Out – This is Why it Matters via @sejournal, @martinibuster
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Google Location Pack Shows Things To Do, Airports & Transit Stops

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Google Location Pack Shows Things To Do, Airports & Transit Stops


Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile search feature that Brian Freiesleben spotted and posted on Twitter.

Here is a GIF of it in action:

Now, things to do and these features were announced last May but I guess Google is trying it out in new areas?

Here is another example:

Forum discussion at Twitter.





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