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Google Says Web 3.0 Won’t Kill SEO

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Google Says Web 3.0 Won't Kill SEO


All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics. And some are concerned it will kill SEO, that Web 3.0 will be the final nail in the coffin for SEO.

Well, it won’t. Don’t believe me, ask Google’s John Mueller who also said no, it won’t on Reddit. Don’t trust John? Go look at the other comments on that thread, mostly all saying it is fear mongering…

The question posed in the thread was “Will web 3.0 kill the SEO? Just a fear of mine that soon I’ll be jobless.”

The response from John Mueller was a simple “no.” But here are some of the other responses:

No, because search engines will still be used on Web 3.0. Anything that is used on the internet now, will be on Web 3.0. This is because there is no replacement for search engines yet. People will still be using Youtube in the metaverse same as Google.

Web 3.0 isn’t yet what it plans to be. But I don’t expect it will impact SEO much, if at all, for some time to come.

I look at web 3.0 like voice search – it’s going to be nice to have, but no real impact on SEO – at least not initially.

I have been in the same technical field for a long time. I no longer list anything specific on my resume for the first 10 years or so. Very general statements. Because its all obsolete. My point is the technical things you do will evolve but the general aim of SEO will remain and will have new tools and processes.

I think you might not understand what some claim the web3.0 is, and I don’t blame you – this is not a criticism.

The best way to sum what is being pushed as the web3, in my opinion: it’s a way to store, access and transfer some types of information, by using “public databases”.

SEO, as you know, is about making some information (like content, or product listings) more accessible and easy to find online.

The web as you know it won’t change. You’ll still have search engines, marketplaces, social networks, e-commerce, etc.

As long as there are search engines there’ll be seen need for seo.

Enlighten me, why would web 3 mean that people no longer use the internet to search for information? Are there Web 3.0 specific search engines that may topple Google’s dominance? If there are can they be games or optimised for?

TL;DR: If Web 3 means people will search for information differently then SEO will most likely evolve to find a way to capitalise on that behaviour.

There was a story from Bloomberg yesterday named Facebook and Google’s Ad Addiction Can’t Last Forever Facebook and Google are the least diversified of the tech giants, relying on ads for 98% and 81% of revenue, respectively, hinting at potential future issues. “Technologists, for one, are also talking about a radical shift to Web3, where large online platforms will be replaced by systems underpinned by blockchain, a move that would require rethinking the companies’ revenue model. Regulators, meanwhile, are targeting Google and Facebook’s dominance of the digital ad space; and young people’s gravitation to gaming, messaging and TikTok has already threatened Facebook’s all-important engagement metrics with advertisers.”

There are more responses – but it seems like we are all safe, for now – at least until Web 4.0…

Forum discussion at Reddit.



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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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Google Blasts Agencies That Sell Links Building & Disavow Link Services

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Google Hacker Red

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

John added that its “all made up and irrelevant.”

Also, when asked if they should disavow links, John replied yesterday on Twitter, “Don’t waste your time on it; do things that build up your site instead.”

Here is the chain of tweets, so you see the context that John is replying to.

Ryan Jones does his rant:

Here is the chain that follows:

Pretty strong words from John, don’t you think?

Here is the second part:

One note:

Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, “That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there.” I don’t think he meant that fully based on what he said yesterday and previously?

But this is pretty strong language for not bothering with the disavow file.

Forum discussion at Twitter.



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Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

Forum discussion at Twitter.



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