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Google Says Web 3.0 Won’t Kill SEO

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Google Says Web 3.0 Won't Kill SEO

All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics. And some are concerned it will kill SEO, that Web 3.0 will be the final nail in the coffin for SEO.

Well, it won’t. Don’t believe me, ask Google’s John Mueller who also said no, it won’t on Reddit. Don’t trust John? Go look at the other comments on that thread, mostly all saying it is fear mongering…

The question posed in the thread was “Will web 3.0 kill the SEO? Just a fear of mine that soon I’ll be jobless.”

The response from John Mueller was a simple “no.” But here are some of the other responses:

No, because search engines will still be used on Web 3.0. Anything that is used on the internet now, will be on Web 3.0. This is because there is no replacement for search engines yet. People will still be using Youtube in the metaverse same as Google.

Web 3.0 isn’t yet what it plans to be. But I don’t expect it will impact SEO much, if at all, for some time to come.

I look at web 3.0 like voice search – it’s going to be nice to have, but no real impact on SEO – at least not initially.

I have been in the same technical field for a long time. I no longer list anything specific on my resume for the first 10 years or so. Very general statements. Because its all obsolete. My point is the technical things you do will evolve but the general aim of SEO will remain and will have new tools and processes.

I think you might not understand what some claim the web3.0 is, and I don’t blame you – this is not a criticism.

The best way to sum what is being pushed as the web3, in my opinion: it’s a way to store, access and transfer some types of information, by using “public databases”.

SEO, as you know, is about making some information (like content, or product listings) more accessible and easy to find online.

The web as you know it won’t change. You’ll still have search engines, marketplaces, social networks, e-commerce, etc.

As long as there are search engines there’ll be seen need for seo.

Enlighten me, why would web 3 mean that people no longer use the internet to search for information? Are there Web 3.0 specific search engines that may topple Google’s dominance? If there are can they be games or optimised for?

TL;DR: If Web 3 means people will search for information differently then SEO will most likely evolve to find a way to capitalise on that behaviour.

There was a story from Bloomberg yesterday named Facebook and Google’s Ad Addiction Can’t Last Forever Facebook and Google are the least diversified of the tech giants, relying on ads for 98% and 81% of revenue, respectively, hinting at potential future issues. “Technologists, for one, are also talking about a radical shift to Web3, where large online platforms will be replaced by systems underpinned by blockchain, a move that would require rethinking the companies’ revenue model. Regulators, meanwhile, are targeting Google and Facebook’s dominance of the digital ad space; and young people’s gravitation to gaming, messaging and TikTok has already threatened Facebook’s all-important engagement metrics with advertisers.”

There are more responses – but it seems like we are all safe, for now – at least until Web 4.0…

Forum discussion at Reddit.


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Massive Volatility Reported – Google Search Ranking Algorithm Update

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Google Logo Exploding Cracking

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:

Semrush:

Semrush

SimilarWeb:

Similarweb

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

Wincher

Mangools:

Mangools

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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