SEARCHENGINES
Google Search Algorithm Ranking Fluctuations Thursday, December 26th

While it has been calm for the past several days, today is a new day and I am seeing some signs of more volatility and ranking fluctuations as of the past 24 hours or less. Some of the automated tracking tools are picking it up, and I am seeing some renewed chatter in the SEO industry.
Maybe this is a continuation of the delayed helpful content and link spam updates or maybe this is a new Google search ranking update? It is super hard to say. We saw some big turbulence days before Christmas and then things clamed down a lot.
So what are we seeing?
SEO Chatter
Here is some of the renewed chatter in the WebmasterWorld forums:
As in previous years traffic is slowly returning with it already at 33% today with its usual country spread, if it achieves 60% for Weds-Fri that would be normal for me.
I am seeing UK traffic back to average this morn. USA and CA is still abysmally low… down 54% and 76% at noon. Traffic to my home page has been getting lower and lower since the 13th, this morning -70%. Search is still -30% today, direct is -35%. We will see if this slowly recovers this week and 1st week of January…
Position changes for numerous sites!
So i didn’t have time to check my blog’s stats for past ~2 weeks because of chrismas time, but now i’m really shocked. Gaming niche, eastern europe, depending on GA our traffic increased by more than a dozen percent viewers and our visibility in GSC just rocked up. We have many views of reviews and test taht were on ~30-40 position in google. Now they are top10. It’s the first time from last 12 months when our visibility has increased. Not many backlinks, maybe some from wikipedia and not even a single paid. We’re just creating quality content.
I am also seeing some chatter in the comments area here:
How many of you recovered? Seems like we are back on the ride, and it was really “profit update”
We see mixed signs, some crawlers are hyperactive on some of our sites.
I see some changes in the SERPs today in my niche. All over the place.
There is also this?
Italian YMYL site.
Sept 13: big boost
Dec 20: big drop
Dec 26: recover?
Is it possibile HCU and/or link spam update are recalculating starting from an old dataset, so at first we see a drop and now a”recover”, reflecting Sept 13 boost? @Marie_Haynes @dannysullivan @rustybrick pic.twitter.com/pYTxfNgRLL— Matteo Giannone (@matteogiannone) December 28, 2022
Google Search Tracking Tools
Here are what the tools are showing as of this morning, some have not yet updated:
It is a bit early with the volatility right now, but Google Search does seem to be heating up right now… Which is weird since Google said they try to slow these things during the holidays for safety reasons. So maybe it is not what we think it is?
Forum discussion at WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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