SEARCHENGINES
Google Search Algorithm Update On August 24th? Was It The Helpful Content Update

We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet. I did see some chatter start yesterday, Wednesday, August 24th. But Google has not confirmed the rollout has started and the chatter, to me at least, does not seem large enough, to be related to the helpful content update.
I am sure now that I wrote this, Google will confirm the update any minute now.
Update: And Google did, the Google helpful content update is now officially rolling out, more here.
But as of right now, at the time I am writing this, which is at 3:30 am ET (I am traveling), Google has not posted or updated its updates page with any news on the helpful content update. I even emailed Google yesterday to get an ETA on this helpful content update, and I have not heard back yet.
SEO Chatter
But the ongoing WebmasterWorld thread has some new chatter as of yesterday with some noticing big swings in their rankings. Here is what I see:
I can confirm it started! Location NY , spammy travel pages that were kings for over 15 years disappeared from top 10 to oblivion,.
My dedicated website ( hotel niche ) to a popular destination at Top 4 over Hotelscombined, Kayak etc, another popular travel destination page since I made a small update a month ago ranks on #12….from #45..
Siince UK midnight I have seen a definite increase in consistent hourly traffic from Japan, Oz, NZ, China and Indonesia. At the moment my Indian and Middle East traffic looks about its normal, traffic from those regions have not dropped a lot for me … This could be an interesting day.
I think something is cooking…UK traffic has vanished this morning, down 69% so far. USA is sluggish since yesterday afternoon and starting the day at -43%.
Well its good to see something very positive on here for a change! However I’ve experienced big surges and dips during updates in the past before it all settles down. Not seen any noticeable changes myself yet.
I am pretty sure they would be tweeting it shortly. Started seeing a downward trend already for a couple of hours now. Good luck to all of you!
Also saw a drop off in the later half of the day but nothing major. My UK traffic was down 50+% today though, and from the beginning of the day…
Our traffic is hit badly. The drop comes around 50+ per cent. Today it’s worse across our domains.
I am just not sure if this chatter would be helpful content update levels of chatter.
Google Tracking Tools
The automated tracking tools are showing mostly calmness, but some showed spikes:
Are you noticing anything big from yesterday?
Forum discussion at WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.
The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:
Will the Google core and reviews update finish in November or December?
— Barry Schwartz (@rustybrick) November 27, 2023
Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂
I do hope it is done today so they can roll out the Christmas holiday update (kidding…).
Forum discussion at X.
Update: I’ll have a story tomorrow but at least one of the updates is done in November:
The roll-out of the November core update is now complete.https://t.co/geIJA2Bg8g
— Google Search Central (@googlesearchc) November 28, 2023
SEARCHENGINES
Google Search Console Was Down Today

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.
Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.
Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.
Here is what it looked like when you tried to access it while it was down:
Search Console went down at about 8 am ET and returned at 8:52 am ET.
Here are the posts on X from Daniel Waisberg of Google on this issue:
I was looking for a plug to charge my phone, so I had to unplug the server 🤷♂️
— Daniel Waisberg (@danielwaisberg) November 27, 2023
Joking aside, we’re working on it! 👨💻
— Daniel Waisberg (@danielwaisberg) November 27, 2023
Who knows, maybe we will have a new Search Console feature when it returns?
Here are some of the complaints:
Search Console its down atm.
— Juanan Carapapa (@Carapapeando) November 27, 2023
@rustybrick search console is down pic.twitter.com/Nm6P84WJld
— Daramel (@Daramel29) November 27, 2023
Is Google Search Console currently experiencing issues? It’s not functioning on my device.
Cc:- @JohnMu @searchliaison @googlesearchc @rustybrick pic.twitter.com/YHjXfSVn30
— Vijay Chauhan 📈 – SEO for Enterprise Businesses (@VijayChauhanSEO) November 27, 2023
In Spain too pic.twitter.com/d1Yiwef72k
— Rafa Martin 👽🖖 (@rafainatica) November 27, 2023
Someone kick the server in the corner @googlesearchc @JohnMu @danielwaisberg https://t.co/79IFVVFdTM
— Pedro Dias (@pedrodias) November 27, 2023
Anyone facing google search console 500 error 🤨🤨#DigitalMarketing #google #searchconsoleerror #500error #trend #news # pic.twitter.com/jWDscWcz1f
— Pankaj besarwal (@Iampankaj10) November 27, 2023
GSC this morning… talk about a case of the Mondays pic.twitter.com/6H3KUG2sd4
— Lily Ray 😏 (@lilyraynyc) November 27, 2023
Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.
Should be all good now.
— Daniel Waisberg (@danielwaisberg) November 27, 2023
SEARCHENGINES
Google Testing New Flight Prices Rich Result?

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.
This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:
He also posted this video of this in action for me:
Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?
I don’t think Google officially supports flight schema but maybe they will soon?
Forum discussion at X.
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