Connect with us

SEARCHENGINES

Google Search Ranking Algorithm Update Chatter

Published

on

Google Algorithm Update Logo

I am seeing a significant increase in chatter from within the SEO community around a possible Google Search ranking algorithm update. While most of the tracking tools have calmed, except for Semrush and Mozcast, I am seeing a big spike in SEO chatter yesterday and into today.

We all know how intense and volatile the Google search results and Google rankings have been over the past few months. But I have not seen the chatter at this level in a while. And some of the tools showing more calmer weather is throwing me off a bit.

Now, while we are all expecting a confirmed update soon, right now, we have not received one – yet.

We’ve had very heated volatility since the last confirmed update, which was the April 2023 reviews update. The last core update was the March 2023 core update. So we are due some updates, and many suspect we will see the helpful content update, which we didn’t have since the December 2022 helpful content update.

Just to catch you up, we last reported about an unconfirmed Google update this weekend and then again July 12th/13th, then around July 6th or 8th and then on June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.

SEO Chatter

So as I said, the SEO chatter is spiking. When I say “SEO chatter,” I mean the level of SEOs commenting in the forums or online about noticing big ranking changes for their sites and client sites. I am seeing a big spike in that chatter at WebmasterWorld, on social and also in the comments here.

I will quote some of that chatter from the past day or so here:

My traffic seems to be down over the last 12 hours. I am suspicious of a new update.

Anyone else with very low traffic or traffic stopped today?

Slow today, very slow. Finance UK.

Been dead all day, then all of a sudden — at 4pm — it started again. Let’s hope it stays like this; I need to put the leccy on this evening.

We’re back to extremely spammy results in our niche. The sites we’ve seen mid-late last year are starting to appear again.

If it was cooling, it’s heating back up now.

Definitely. Been a tough day traffic wise. Can Google just not put their heads down and sort the issue out and restore the good old days. Is it too much to ask?

Still seeing swings in rankings in the legal space. Some days are good some days are meh. Might just end up were we started at the end of this.

Anyone experiencing a loss in traffic today?

Yeah, it’s been terrible so far today.

Traffic is high for two of my main sites and continues. I am highly suspicious, because someone must be losing, and I’m not sure who it is…

Low traffic levels across my global sites, localised hotel venue doing fine.

Massive drops here starting overnight. It’s the USA traffic that has vanished again, -47% at 11:30am. Traffic to my home page and all of my most competitive landing pages is down up to 81% today. Non-USA traffic is mostly hitting a lot of lower-level pages, aka one hit and out. Is anyone else seeing this today?

I’m seeing a lot of single-page views today at 78.5%, which is way higher than this year’s average of 47.1%.

I notice again my traffic is filtering at 10 clicks per minute. It’s been very similar to what happened this past week. Then came a huge amount of traffic afterwards.

That is, yes, I have a big reduction in traffic today.

Looks like yet another update, traffic is coming back with a hyper-low bounce rate. We see this EVERY time they do something! Obviously, these days that is pretty much weekly.

So that is just a sampling of the chatter from the past day or so… It is a lot, as you can tell.

Google Tracking Tools

Here is what the tracking tools are now showing:

Semrush:

click for full size

SERPmetrics:

click for full size

RankRanger:

click for full size

Advanced Web Rankings:

click for full size

Accuranker:

click for full size

Mozcast:

click for full size

Cognitive SEO:

click for full size

Algoroo:

click for full size

SERPstat:

click for full size

Wincher:

click for full size

Some of the tools have yet to update today, so I will come back later and refresh these charts.

What are you all seeing?

Forum discussion at WebmasterWorld.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Published

on

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Generative Summaries For Search Results

Published

on

Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Search Ranking Algorithm Volatility Today

Published

on

Google Algorithm Update

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.

Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.

Let’s start with the tools today.

Google Search Volatility Tracking Tools

Semrush:

click for full size

SimilarWeb:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO (seems stalled):

click for full size

Accuranker:

click for full size

Mozcast (normally updates later today):

click for full size

Algoroo:

click for full size

SERPstat:

click for full size

Wincher:

click for full size

So most of the tools are showing big changes in the Google Search results.

SEO Chatter

Here is the chatter I am seeing within the SEO community from this site and WebmasterWorld:

Very slow today…

Some wild Ride traffic-wise started the last hours.
I am getting bursts of traffic for a short period of time that makes the gained
traffic while the core update is running return again.
Appears like a fight of Google core algorithm and other ongoing algorithms is going on
and from time to time, some algorithm fires and activates and takes over
and returns the traffic, while other times, another algorithm takes control and smashes the traffic back to low and renders the Google core algorithm useless.
It’s heavy volatile.

and just as the update finished, the results are shuffled again. It’s so disgusting at this point.

I feel like the “December” update has already begun…

Our UK traffic and conversions plummeted within hours of the update finishing.

Yeah we took a big downturn last week, but thought it was Google Manipulation for Black Friday.

But since the update finished, it feels like our sites are offline, especially today.

What are you all seeing?

Is this the end of the reviews update or something new?

Forum discussion at WebmasterWorld.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending