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Google Search Ranking Algorithm Update On April 20th & 21st

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Google Algorithm Update

Google again seemed to have pushed out another Google search ranking algorithm update on April 20th and April 21st. It might be a continuation from the April 18th update, just now rolling out more, or it might be its own thing. Google has not confirmed an update is officially rolling out.

But the chatter is super hot right now and the tracking tools are showing big volatility on April 20, 2022 through April 21, 2022.

The last confirmed update was the March 2022 Product Reviews Update and that just ended on April 11th. The most recent unconfirmed update was on April 18th then followed by April 13th and 14th and another update on March 18th both did not get confirmed by Google. Also one on March 11th and March 4th.

So what are we seeing?

SEO Chatter

The SEO community chatter on WebmasterWorld is heating up, some also on social media. Here are quotes from that thread:

Seems that there are loads of changes going through Google at the moment. Is anyone seeing better results? I’m actually noticing less spam.

I’m seeing big swings from day to day…days where USA traffic is down the entire day and it’s very targeted to my home page and my most important landing pages. The other day my home page and my three most important landing pages were all down exactly 55%. The next day a big surge, but the surge is mostly bots which are not being weeded out, and today it is a surge in Chinese, Indian and Bangla traffic.

Google is clearly rolling out the new overstuffed page layouts for more and more searches in USA (and I suspect UK as well) so Good quality traffic is in very short supply. I have had the worst start to the year by far since 2009 (after the financial crash)…even Q1 2020 was better than Q1 2022. So either rising inflation and the war have scared my customers away in every single country I sell to, OR Google has simply destroyed my business…or both are working in tandem.

Wow super low traffic still,also I checked my google search console and my google news visits are only 10 clicks with 300 views and I post regular articles daily and news updates.

UK Sensors through the roof, looks like more change is coming. Shame because as I reported earlier I thought search was looking better. Guess we’ll wait and see…

There is more chatter, that is just a sampling…

Google Tracking Tools

Many of the automated tracking tools are showing big changes.

Semrush:

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RankRanger:

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Mozcast:

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Advanced Web Rankings:

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Cognitive SEO:

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Accuranker:

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SERPmetrics:

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So there seems to have been big Google search ranking swings in the past couple of days. Have you noticed?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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