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Google Search Ranking Algorithm Update On April 20th & 21st

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Google Algorithm Update

Google again seemed to have pushed out another Google search ranking algorithm update on April 20th and April 21st. It might be a continuation from the April 18th update, just now rolling out more, or it might be its own thing. Google has not confirmed an update is officially rolling out.

But the chatter is super hot right now and the tracking tools are showing big volatility on April 20, 2022 through April 21, 2022.

The last confirmed update was the March 2022 Product Reviews Update and that just ended on April 11th. The most recent unconfirmed update was on April 18th then followed by April 13th and 14th and another update on March 18th both did not get confirmed by Google. Also one on March 11th and March 4th.

So what are we seeing?

SEO Chatter

The SEO community chatter on WebmasterWorld is heating up, some also on social media. Here are quotes from that thread:

Seems that there are loads of changes going through Google at the moment. Is anyone seeing better results? I’m actually noticing less spam.

I’m seeing big swings from day to day…days where USA traffic is down the entire day and it’s very targeted to my home page and my most important landing pages. The other day my home page and my three most important landing pages were all down exactly 55%. The next day a big surge, but the surge is mostly bots which are not being weeded out, and today it is a surge in Chinese, Indian and Bangla traffic.

Google is clearly rolling out the new overstuffed page layouts for more and more searches in USA (and I suspect UK as well) so Good quality traffic is in very short supply. I have had the worst start to the year by far since 2009 (after the financial crash)…even Q1 2020 was better than Q1 2022. So either rising inflation and the war have scared my customers away in every single country I sell to, OR Google has simply destroyed my business…or both are working in tandem.

Wow super low traffic still,also I checked my google search console and my google news visits are only 10 clicks with 300 views and I post regular articles daily and news updates.

UK Sensors through the roof, looks like more change is coming. Shame because as I reported earlier I thought search was looking better. Guess we’ll wait and see…

There is more chatter, that is just a sampling…

Google Tracking Tools

Many of the automated tracking tools are showing big changes.

Semrush:

click for full size

RankRanger:

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Mozcast:

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Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

SERPmetrics:

click for full size

So there seems to have been big Google search ranking swings in the past couple of days. Have you noticed?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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