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Google Search Ranking Algorithm Update & Volatility Exploding This Weekend

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Explosive Google Update

I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the tools are literally all reporting massive and explosive volatility this weekend and the SEO chatter is also very high.

I know we just reported one of these updates a few days ago but it is even more heated, even more explosive, than mid-to-late last week. This weekend, is off the charts for many of these tools.

Google did fix the Google News indexing bug on Thursday/Friday, so I doubt that is related. And Google is still radio silent on any confirmed type of update. The last update Google confirmed was the April 2023 reviews update and the last core update was the March 2023 core update. Google did say on Friday that when they have an update to confirm, they will confirm it – they added that there will be confirmed updates in the future.

Previous Recent Unconfirmed Updates

Just to catch you up, we last reported about an unconfirmed Google update around July 12th/13th, then around July 6th or 8th and then on June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.

Google Tracking Tools

Here is what those tracking tools are showing over the past month or so, especially with today’s volatility:

Semrush:

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SERPmetrics:

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RankRanger:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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SEO Chatter

There has been a spike in chatter also amongst the SEO community both at WebmasterWorld and the comments here.

Heavy traffic this moring. Has anyone else noticed any changes today.

I was checking GSC and saw that my top referring terms have fallen down the list for quite some time now. All of the semantically related terms which used to refer a huge amount of traffic to my site dropped off a cliff at the same time around April 10th:

The drop was 80-90% and has never recovered. I am still in the top five for these terms, but the traffic just vanished. Was there a major update around this time? I am wondering if this is just the effect of losing the image carousel.

My global sites are where I would expect for a weekend heading towards the 70% mark at my new lower average level whereas our hotel function site is well ahead so far this month at 148% for July.

Our overall Google traffic is slightly up from the same days last week, but just barely.

I do see a lot of volatility for our most popular individual pages. One page might be up 30 or 40 percent one day while another is down by a similar amount. This isn’t typical.

I see looking back on this week that they have undone the last three updates. We are back to a month ago. SERPS shows MadeinChina, IndiaMart, Alibaba and Amazon on all the slots on the front page again. The PDF’s are also back in full bloom.

Sunday so far is looking like my new norm at 50% however do bear in mind that 50% is 50% of what its was only a few months ago therefore by my “old average” I’m at 25%.

Glenn Gabe also posted some specific examples:

It is the weekend, so chatter is generally lighter but man, these tools are on fire.

What are you all seeing this weekend?

Forum discussion at WebmasterWorld.



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Google’s Site Reputation Abuse Policy Is Not Algorithmic Yet

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Google Robot Police

Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.”

Sullivan added that “when we do, we’ll be very clear about that.” Meaning, when Google starts to enforce the site reputation abuse policy through algorithmic means, Google will announce it somewhere. Likely on the its search status page.

As a reminder, Sullivan said this on May 6th on X, as we covered back then. He wrote then, “we’re only doing manual actions right now. The algorithmic component will indeed come, as we’ve said, but that’s not live yet.” So the algorithmic component 18 days later is still not live.

Sullivan added:

Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only also impact the content being actions, not the entire site, as the action notices I believe make clear.

This was in response to some SEOs saying that the site reputation abuse policy is algorithmic now. Google is saying no, it is not.

Here is that post:

Google did say the site reputation abuse policy would be enforced both algorithmically and through manual actions but when it first went live, it was only enforced using manual actions.

As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.

Here is more commentary on this topic from yesterday:

I should add, there is a lot of confusion around a lof of the ranking volatility over the past few weeks. There was a lot of unconfirmed Google updates in the past few weeks that really shuffled things around in the Google search results.

Forum discussion at X.



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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

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Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: May 24, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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