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Google Search Ranking Algorithm Update Volatility July 5th & July 7th

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Google Search Ranking Update January 14th & 15th

Over the past few days there has been some chatter within the SEO community about more Google search ranking algorithmic fluctuations and volatility. This comes after over a week of relative calmness in the Google search results.

The chatter picked up in the WebmasterWorld and in the comments section from my last Google update story on June 28th have spiked over the last few days – with some chatter picking up on July 5th and then in a bigger way on July 7th, today.

Plus, some of the tools are starting to show a big swing upwards in the Google search volatility in the past 24-hours.

SEO Chatter

Here is some of the chatter:

Interesting, 06.00 this morning and the switch was flipped on, 18.00 this evening, two hours ago, the switch was flipped off ! Bear in mind this is mid-day / afternoon US time, the roller coaster continues even on a holday.

Many years ago I seem to recollect a major update and the entire Plex went skiing and everything went horribly wrong, these days it seems to be the standard M.O.

Huge drop today…

Every holiday and during big events they tend to roll out more anti-web features in the SERP pages, hoping they can hind behind the holiday/news headlines.

This drop is just partly related to July 4th, but mostly direct consequence of anti-web changes in the SERP pages.

A sudden, precipitous drop in USA traffic overnight…starting down 76% this morning. Traffic to my home page was -33% yesterday, and -44% so far today. I am stable in ranking and gained a few new terms, but the traffic literally vanished

Traffic and SERPs seem so turbulent. Search doesn’t stand still now. What I find as strange as anything is that our personal movements don’t mirror those of everyone else’s anymore. Some days the sensors are quiet, but we’re seeing loads of movement.

It’s just gone 16.00 on my Googleday and things look normal! PVs, uniques, sources … Let’s see how long this lasts?

And much more…

Google Tracking Tools

Here are what some of the tracking tools are showing as of this morning.

SERPmetrics:

click for full size

Advanced Web Rankings:

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Accuranker:

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Semrush – as a reminder, they adjusted their sensors but you can still see the spike:

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Mozcast:

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RankRanger:

click for full size

We will see if Mozcast and RankRanger show more change later on today…

Have you noticed any large changes in the past day or so?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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