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Google Search Ranking Algorithm Update Volatility July 5th & July 7th

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Google Search Ranking Update January 14th & 15th

Over the past few days there has been some chatter within the SEO community about more Google search ranking algorithmic fluctuations and volatility. This comes after over a week of relative calmness in the Google search results.

The chatter picked up in the WebmasterWorld and in the comments section from my last Google update story on June 28th have spiked over the last few days – with some chatter picking up on July 5th and then in a bigger way on July 7th, today.

Plus, some of the tools are starting to show a big swing upwards in the Google search volatility in the past 24-hours.

SEO Chatter

Here is some of the chatter:

Interesting, 06.00 this morning and the switch was flipped on, 18.00 this evening, two hours ago, the switch was flipped off ! Bear in mind this is mid-day / afternoon US time, the roller coaster continues even on a holday.

Many years ago I seem to recollect a major update and the entire Plex went skiing and everything went horribly wrong, these days it seems to be the standard M.O.

Huge drop today…

Every holiday and during big events they tend to roll out more anti-web features in the SERP pages, hoping they can hind behind the holiday/news headlines.

This drop is just partly related to July 4th, but mostly direct consequence of anti-web changes in the SERP pages.

A sudden, precipitous drop in USA traffic overnight…starting down 76% this morning. Traffic to my home page was -33% yesterday, and -44% so far today. I am stable in ranking and gained a few new terms, but the traffic literally vanished

Traffic and SERPs seem so turbulent. Search doesn’t stand still now. What I find as strange as anything is that our personal movements don’t mirror those of everyone else’s anymore. Some days the sensors are quiet, but we’re seeing loads of movement.

It’s just gone 16.00 on my Googleday and things look normal! PVs, uniques, sources … Let’s see how long this lasts?

And much more…

Google Tracking Tools

Here are what some of the tracking tools are showing as of this morning.

SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Semrush – as a reminder, they adjusted their sensors but you can still see the spike:

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Mozcast:

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RankRanger:

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We will see if Mozcast and RankRanger show more change later on today…

Have you noticed any large changes in the past day or so?

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Google Says If You Redesign Your Site Your Rankings May Go Nuts

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Google Waves

Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”

Yes, this is probably super obvious to most of you reading this site but Gary dives a bit deeper.

He said, “Among other things, search engines use the HTML of your pages to make sense of the content. If for example you break up paragraphs, remove H tags in favor of CSS styling, or add breaking tags (especially true for CJK languages), you change the HTML parsers’ output, which in turn may change the site’s rankings.”

In short, when redesigning, sure – go ahead – make the site pretty. But changing the core HTML can result in ranking changes.

Gary recommends, “try to use semantically similar HTML when you redesign the site and avoid adding tags where you don’t actually need them.”

So if you can change the design but at the same time keep things in the HTML looking similar, that is your best bet. Change a lot without changing a lot – if that makes sense.

Forum discussion at LinkedIn.

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Yandex Search Ranking Factors Leaked & Exposed

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Yandex Leak

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search engine – Yandex. As you can imagine, SEOs and others are diving in and seeing what they can learn from the source code.

I personally did not download the source code, so I did not go through it myself but I wanted to share what people did find via Twitter from their investigations of the source code.

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Will this help you do SEO on Google? Probably not but hey, it is super interesting.

Forum discussion at WebmasterWorld.



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Unconfirmed Google Update Impacting Product Reviews Sites On January 26th

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Google Product Reviews Update

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

Let me first share Glenn’s charts, which he posted on Twitter and said, “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does.”

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Here is that tweet:

Starting on the 25th, I began to see limited chatter kick into gear at WebmasterWorld. The chatter there was not specific to the product reviews update but it could have been related to it. Here are some quotes from there:

My site has been climbing rankings all week and yet today the traffic has been dismal (UK). Do I smell an update?

My ranks, as I said, have been getting better after being in decline steadily since this time last year. I haven’t done anything to improve. Could this mean that google are indeed looking at different ranking signals, not just links? I could have gained a link or two that has turned it around I suppose but no evidence so far.

After great improvement over the month of January, got a big bang down since January 24 onwards. Changes again?

Definitely, something is wrong with Google. My traffic is going down without any reason. Are there any delays with Analytics?

I don’t know what’s going on, but my website has been in free fall for a week now. And it’s the usual picture again, old news articles or meaningless keyword spam ranks in my area on the top places. It’s really no fun anymore …

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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Cognitive SEO:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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SERPmetrics:

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Algoroo:

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So the tools are not lighting up but this update may have been something tweaked with the product reviews update, or a new update impacting product review sites or limited to those segments of websites?

Have any of you seen any big changes around January 26th?

Forum discussion at Twitter.



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