Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodon (click to enlarge):

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forum discussion at Mastodon.

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Here is his screenshot:

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forum discussion at Twitter.

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forum discussion at Twitter.