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Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More

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Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More

This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build ads. Google Merchant Center is getting a revamp with Google Merchant Center Next. Google also launched Google Product Studio, PMax AI features, and much more. We also had an unconfirmed Google search ranking update on May 22 and May 23rd. Google spoke about an old ranking system named topic authority ranking. Google did its last batch for mobile-first indexing after six and a half years. Google had a bug with video content between May 4th and May 17th, resulting in a possible drop in traffic from Google Search. Google job search also had a weird indexing bug for a few days this week. Google is testing a new interactive “suggestions for your search.” Google added an edit code button to the rich results test. Google now supports site names for subdomains on mobile. There is this weird crawl error issue with AMP URLs in Search Console. Google replaced the trusted store badge with a top-quality store badge. Google is testing 3D / AR images on desktop search. Google can also show both the 3D and 360 labels for those products on mobile search. Google is testing placing the services button first in the local maps results. Google Business Profiles is testing a carousel for business images. I have screenshots of the new Microsoft pubCenter Next. Google Bard now supports images in the answer. Bing Chat doubled its character limit. Bing Search is the default search service for Open AI’s ChatGPT. And programming note, I am offline today; this and all my other stuff on Friday were pre-written, pre-recorded, and scheduled to go live. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

See also  Sam Michelson On Search Intent, Features & Reputation Management

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

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SEARCHENGINES

Bing Testing Search Result Listing Side Labels

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Bing Robot Labels Notes

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodon (click to enlarge):

click for full size

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forum discussion at Mastodon.

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Google View In 3D Product Results With QR Code On Desktop Search

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Man Qr Code Google Logo

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Here is his screenshot:

click for full size

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forum discussion at Twitter.



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See also  Sam Michelson On Search Intent, Features & Reputation Management
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Google Ads Sync Columns & Segments Across MCC Accounts

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Google Ads Marketing Agency Worker

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

click for full size

I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forum discussion at Twitter.



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