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Google Shopping Adds Filter By Smaller Stores

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Google Shopping Adds Filter By Smaller Stores


Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it seems to be live where you can filter products in Google Shopping by stores that are classified as smaller.

This is a good way to help small businesses by giving them the business over buying the product from a larger competitor.

I spotted this via @FindingAmanda on Twitter (hat tip to @MarketingOClock.

Here is a screenshot of the desktop version (click to enlarge):

click for full size

Here is Amanda’s screenshot, which I can replicate:

Again, I am not sure how new this is, but I think it was announced in May 2021 by Google.

Forum discussion at Twitter.

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SEARCHENGINES

Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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