SEARCHENGINES
Google Shopping Adds Filter By Smaller Stores
Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it seems to be live where you can filter products in Google Shopping by stores that are classified as smaller.
This is a good way to help small businesses by giving them the business over buying the product from a larger competitor.
I spotted this via @FindingAmanda on Twitter (hat tip to @MarketingOClock.
Here is a screenshot of the desktop version (click to enlarge):
Here is Amanda’s screenshot, which I can replicate:
Again, I am not sure how new this is, but I think it was announced in May 2021 by Google.
Forum discussion at Twitter.
SEARCHENGINES
Google Local Service Ads Heading Tests
Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad listings.
This was spotted by Len who posted this screenshot on Twitter:
“See plumbers” versus “Here are plumbers” versus “50+ plumbers nearby” – I bet you the one without the Ads label does the best in terms of click through rate?
Forum discussion at Twitter.
Source: www.seroundtable.com
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