Connect with us

SEARCHENGINES

Taylor Kurtz On Google AMP & Apple Search & Video SEO

Published

on

Taylor Kurtz On Google AMP & Apple Search & Video SEO


Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the gratitude he has in the industry and getting up early to work. In part two we speak about AMP, Apple Search and video SEO.

Google AMP:

AMP seems to be shifting away since Google’s new page experience update stopped requiring AMP for the top stories carousel. AMP years ago was all the crazy and all the buzz he said, which is not unusual for Google to put everything into something new and then several years later let it die out. Now that you can achieve the same performance without AMP, then why use AMP?

We spoke about the difference between the pre-announced Google algorithm updates versus the updates Google does not give you a lot of heads up on. The pre-announced updates are generally very light weight compared to the ones Google does not pre-announce.

Apple Search vs Google:

Apple Search was the next topic we spoke about and he thinks Apple Search and Spotlight might be able to compete marketshare wise with Google. Mobile Safari controls a huge share of the mobile browser share and now the default search engine on mobile Safari is Google, Google pays a lot for that – $15 billion per year and rising.

I brought up how I thought that back in 2004 Microsoft would be able to take over search market share from Google. I said that because back then, Microsoft owned the browser, the operating system and PC market. Google had none of that, they didn’t have Chrome, they didn’t have Android, they didn’t have an OS back then.

See also  What's The Best Way For SEO, Topic Experts & Writers To Work Together?

This is a topic we covered a few times, as some of you know, I am a big Apple fan boy.

Video SEO:

Then we rounded out our conversation talking about video and SEO and using videos for SEO. We briefly talked about how speed can be an issue with videos on pages but also, Google likes to rank videos in search from this story. He explained there is no definitive answer on how to implement videos on pages with SEO considerations. There can be issues with Google not indexing videos if you only load a video on click, so that video might not get indexed by Google in some of those cases.

Advertisement

We spoke about how Google is now able to parse out content in a video, we even saw a feature where Google showcases what answers are found in videos. But videos are super powerful for search and SEO, so focus a bit more on it.

You can learn more about Taylor Kurtz @realtaylorkurtz on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.





Source link

Advertisement

SEARCHENGINES

Google Ads To Disallow Some Skin Lightening Products

Published

on

Google Ads To Disallow Some Skin Lightening Products

Google Ads will prohibit some skin lightening products starting in June 2020. Any skin lightening product that imply the superiority of one skin tone over another will not be allowed to advertise on Google Ads.

Google posted this new rule over here stating “In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance.”

Google is warning advertisers who promote such products to remove those ads before June 30, 2022. So you have until the end of June to remove it or Google will remove those ads for you.

This policy will soon be added to the Inappropriate Content Google Ads policy in June. This policy is about Google saying how they “value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.”

Forum discussion at Twitter.

Source: www.seroundtable.com

See also  Google Ads Officially Testing Emojis In Some Ads
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending