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Taylor Kurtz On Google AMP & Apple Search & Video SEO

Published

3 years ago

March 7, 2022

Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the gratitude he has in the industry and getting up early to work. In part two we speak about AMP, Apple Search and video SEO.

Google AMP:

AMP seems to be shifting away since Google’s new page experience update stopped requiring AMP for the top stories carousel. AMP years ago was all the crazy and all the buzz he said, which is not unusual for Google to put everything into something new and then several years later let it die out. Now that you can achieve the same performance without AMP, then why use AMP?

We spoke about the difference between the pre-announced Google algorithm updates versus the updates Google does not give you a lot of heads up on. The pre-announced updates are generally very light weight compared to the ones Google does not pre-announce.

Apple Search vs Google:

Apple Search was the next topic we spoke about and he thinks Apple Search and Spotlight might be able to compete marketshare wise with Google. Mobile Safari controls a huge share of the mobile browser share and now the default search engine on mobile Safari is Google, Google pays a lot for that – $15 billion per year and rising.

I brought up how I thought that back in 2004 Microsoft would be able to take over search market share from Google. I said that because back then, Microsoft owned the browser, the operating system and PC market. Google had none of that, they didn’t have Chrome, they didn’t have Android, they didn’t have an OS back then.

This is a topic we covered a few times, as some of you know, I am a big Apple fan boy.

Video SEO:

Then we rounded out our conversation talking about video and SEO and using videos for SEO. We briefly talked about how speed can be an issue with videos on pages but also, Google likes to rank videos in search from this story. He explained there is no definitive answer on how to implement videos on pages with SEO considerations. There can be issues with Google not indexing videos if you only load a video on click, so that video might not get indexed by Google in some of those cases.

We spoke about how Google is now able to parse out content in a video, we even saw a feature where Google showcases what answers are found in videos. But videos are super powerful for search and SEO, so focus a bit more on it.

You can learn more about Taylor Kurtz @realtaylorkurtz on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Related Topics:amp Apple Google Kurtz Search seo Taylor Video

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Daily Search Forum Recap: October 3, 2024

Published

14 hours ago

October 4, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.

Search Engine Roundtable Stories:

Record-Breaking Google Search Ranking Volatility Continues Into October

Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided…

Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot

Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot.

Google Testing Search Instead For Section

Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version.

Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots

Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.

Google Ads With Images & Map Carousel

Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.

Happy 14th Birthday BingBot

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling…

Google Atlanta Poolside View

Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think… So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that.

Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Programming Note: Rosh Hashanah 5785

Published

2 days ago

October 3, 2024

Entireweb News Bot

This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.

There will be stories posted each day, all of them were pre-written before the holiday and scheduled to be posted. I will be completely offline, so any social media posts or anything coming from this site, or my social channels are all scheduled beforehand.

I apologize for any spammy comments that slip through while should note while I am offline, I will do my best to catch up late Saturday night after nightfall.

If there are any Google algorithm updates or big news that I miss, I will catch up on them in the coming days.

Thank you all for reading, commenting, and sharing every day – I appreciate it.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

I wanted to wish all my Jewish readers a happy, healthy, successful, and sweet new year! I wish all my readers a happy, healthy, and successful remainder of the year.

There will be a lot of days this month when I am offline for Jewish holidays – so brace yourself.

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Daily Search Forum Recap: October 1, 2024

Published

3 days ago

October 2, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console performance report filters now stick. Google Ads had an outage earlier this morning that it is working to fully restore. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites.

Search Engine Roundtable Stories:

Sticky Google Search Console Performance Report Filters

Google has updated its performance reports in Google Search Console to have the filters you set, stick. Meaning, the next time you go back to the report, it should be where you left it, with all the filters you set. You can of course reset the filters and start from scratch with the click of a button that reads, “reset filters.”

Google Ads Outage This Morning Being Restored

Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.

Google: Don’t Use Generic Server / CMS Holding Pages For New Sites

John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.”

Google Again On When To Use Noindex Or Canonical (Or Both)

Google’s John Mueller was asked about if it is still okay to use noindex and canonicals at the same time and when to use one or the other. This is a topic we covered several times here over the years but I spotted a new Reddit thread with John’s comments on it, so I figured I’d resurrect this topic.

Bing Search Getting Dates/Times Wrong In Search Results Too?

We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes.

Made On YouTube Event In NYC

Google hosted in their New York City office a Made On YouTube event. It seemed to host a number of high-profile YouTubers, plus some upcoming YouTubers. For some reason, I was not invited. Anyway, I spotted this photo, and more, including videos, on Sussan Mourard’s Instagram feed.