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Taylor Kurtz On Google AMP & Apple Search & Video SEO



Taylor Kurtz On Google AMP & Apple Search & Video SEO


Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the gratitude he has in the industry and getting up early to work. In part two we speak about AMP, Apple Search and video SEO.

Google AMP:

AMP seems to be shifting away since Google’s new page experience update stopped requiring AMP for the top stories carousel. AMP years ago was all the crazy and all the buzz he said, which is not unusual for Google to put everything into something new and then several years later let it die out. Now that you can achieve the same performance without AMP, then why use AMP?

We spoke about the difference between the pre-announced Google algorithm updates versus the updates Google does not give you a lot of heads up on. The pre-announced updates are generally very light weight compared to the ones Google does not pre-announce.

Apple Search vs Google:

Apple Search was the next topic we spoke about and he thinks Apple Search and Spotlight might be able to compete marketshare wise with Google. Mobile Safari controls a huge share of the mobile browser share and now the default search engine on mobile Safari is Google, Google pays a lot for that – $15 billion per year and rising.

I brought up how I thought that back in 2004 Microsoft would be able to take over search market share from Google. I said that because back then, Microsoft owned the browser, the operating system and PC market. Google had none of that, they didn’t have Chrome, they didn’t have Android, they didn’t have an OS back then.

This is a topic we covered a few times, as some of you know, I am a big Apple fan boy.

Video SEO:

Then we rounded out our conversation talking about video and SEO and using videos for SEO. We briefly talked about how speed can be an issue with videos on pages but also, Google likes to rank videos in search from this story. He explained there is no definitive answer on how to implement videos on pages with SEO considerations. There can be issues with Google not indexing videos if you only load a video on click, so that video might not get indexed by Google in some of those cases.


We spoke about how Google is now able to parse out content in a video, we even saw a feature where Google showcases what answers are found in videos. But videos are super powerful for search and SEO, so focus a bit more on it.

You can learn more about Taylor Kurtz @realtaylorkurtz on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


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Daily Search Forum Recap: September 30, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing “more like this” star feature, the things to know box on the right side and the product panels with shaded backgrounds. Google said sometimes a brand becomes so popular it will rank above the general meaning of the word in Google Search. Page speed issues won’t lead to your site being removed from Google. I also posted my weekly SEO video recap – with a cold and cough.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Search Features


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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