Google Showing The Local Pack In Web Search Less Often

There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show around 40% of queries but now it is showing for 24% of queries.

Here is the Mozcast chart, which shows the history (the blue bar) at about 40% but that in the past couple of days it has been hovering at around 24-25% of all queries:

RankRanger is showing it bounce between 44 and 49% of all queries:

While Semrush is showing a smaller dip of around 20% to now just under 19% of queries:

Dr. Pete Meyers from Moz noticed this a couple of days ago, in which local SEO Joy Hawkins said she noticed this anecdotally through her normal local searches. Here are those tweets:

I noticed today a bunch of keywords no longer show local packs and thought it was just me.

— Joy Hawkins (@JoyanneHawkins) October 26, 2022

Advertisement

I should note, BrightLocal is not picking up on this:

This is super interesting to hear, although we’re not seeing anything in Local RankFlux either. pic.twitter.com/03Pgeuf3Sf

— BrightLocal 🇺🇦 (@brightlocal) October 27, 2022

Are you noticing fewer local packs showing up in Google Web Search?

Forum discussion at Twitter.