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Google Testing New Ad Format With Swipeable Images In A Carousel

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Google Testing New Ad Format With Swipeable Images In A Carousel

Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a “show now” button.

Here is a GIF of it in action, as spotted by Saad AK on Twitter:

Google Ads Swipeable Images Carousel

This looks like a new format Google Ads is testing. I tried to replicate but it is not coming up for me. I suspect Google is testing this right now – but will Google launch it, that is another question. We all know Google is always testing new user interfaces in Google Search, including the search ads.

This is super visual and seems to go along well with the more visual square formats Google has been rolling out in organic search.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Product Review Updates Still Get Periodic Updates

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Google Product Review Updates Still Get Periodic Updates

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Source: www.seroundtable.com

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