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Google Versatile Text Ads Are Responsive Search Ads?

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Google Versatile Text Ads Are Responsive Search Ads?


Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder if Google will rename RSA responsive search ads to VTA versatile text ads or if this is just how Google originally named it internally and forgo to remove some references?

He shared this screenshot on Twitter and wrote “on the basis of checking the change history data in Google Ads, it looks like RSAs are going to be renamed “Versatile Text Ads” soon.”

I suspect it is just an old legacy name for this type of ad?

I don’t expect them to drop the RSA name…

Forum discussion at Twitter.

Update:





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Google Local Reviews Show Bar Representing Positive Vs. Unfavorable Mentions

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Google Local Reviews Show Bar Representing Positive Vs. Unfavorable Mentions

Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will add a bar that shows you the positive versus unfavorable mentions of that bar in that venue.

Christina LeVasseur (Brodzky) I believe was the first to spot this and she posted this screenshot on Twitter. I have to be honest, my gut is telling me this is not new but I cannot find any mention of this feature in my archives (maybe I forgot how to search) – so I decided to cover it.

Here is the screenshot:

click for full size

Now, I can replicate it, and so can almost everyone else, which tells me this is fully live and has been live for a while.

Here are more screenshots:

Again, this is a super nice way to see reviews.

Forum discussion at Twitter.



Source: www.seroundtable.com

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