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Hreflang Does Not Give You A Google Ranking Boost

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Hreflang Does Not Give You A Google Ranking Boost


Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL that ranks already with the regionally appropriate URL in Google Search.

John said on Twitter when asked “Is there any chance someone would see a rank increase after implementing hreflang?” John replied “No. Hreflang does not change ranking.”

John said this before in 2016, so this is just a reminder. Here is what he said in 2016 in a video hangout on Google+ at the 2:29 mark into the video. He said:

Kind of think think if you didn’t have those local pages would the dot-com pages rank in the local search results? And if they would rank then we’d like to swap at the URLs out against the appropriate local versions. So if if you have a website, I don’t know that, that’s targeting furniture and you have a UK website and it doesn’t show it all in in France for example, then just setting up at the href lang with completely new pages for France wouldn’t change anything because we wouldn’t have anything to swap out. It wouldn’t be that your UK page would be excessively ranking.

Another hand if you have liked for Germany and Austria where the the content is German both the same and your pages for the country of Germany happened to rank in Austria then that would be something that we could swap out.

Forum discussion at Twitter.

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Google Exercise Ball

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Google Exercise Ball

Google really puts its logo on almost everything. Here is an exercise ball at one of the Google offices and the ball has a Google logo on it.

The kid playing with the ball is a bonus.

I found this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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