Connect with us

SEARCHENGINES

Hreflang Does Not Give You A Google Ranking Boost

Published

on

Hreflang Does Not Give You A Google Ranking Boost


Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL that ranks already with the regionally appropriate URL in Google Search.

John said on Twitter when asked “Is there any chance someone would see a rank increase after implementing hreflang?” John replied “No. Hreflang does not change ranking.”

John said this before in 2016, so this is just a reminder. Here is what he said in 2016 in a video hangout on Google+ at the 2:29 mark into the video. He said:

Kind of think think if you didn’t have those local pages would the dot-com pages rank in the local search results? And if they would rank then we’d like to swap at the URLs out against the appropriate local versions. So if if you have a website, I don’t know that, that’s targeting furniture and you have a UK website and it doesn’t show it all in in France for example, then just setting up at the href lang with completely new pages for France wouldn’t change anything because we wouldn’t have anything to swap out. It wouldn’t be that your UK page would be excessively ranking.

Another hand if you have liked for Germany and Austria where the the content is German both the same and your pages for the country of Germany happened to rank in Austria then that would be something that we could swap out.

Forum discussion at Twitter.





Source link

SEARCHENGINES

Jeff Ferguson On Starting His Own Digital Marketing Agency

Published

on

Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



Source link

Continue Reading

SEARCHENGINES

Google Pier 57 Display Wall

Published

on

Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Google Golf Tee T-Shirt

Published

on

Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

Trending

en_USEnglish