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IndexNow Now Sharing URLs Between Search Engines & IndexNow API

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IndexNow Now Sharing URLs Between Search Engines & IndexNow API


When IndexNow was first announced by Microsoft Bing in October, it was not yet at a point where the participating search engines we co-sharing URLs – but that is no longer the case. Participating IndexNow search engines, which is still just Microsoft Bing and Yandex, are now co-sharing URLs.

That means when you submit a URL through IndexNow that is submitted through Microsoft Bing, it will be instantly shared with Yandex as well. The same works the other way, submit a URL to Yandex and Microsoft Bing will get it instantly.

Plus, Microsoft said that you no longer have to use https://www.bing.com/IndexNow?url=url-changed&key=your-key or https://yandex.com/indexnow?url=url-changed&key=your-key to submit the URLs, you can use https://api.indexnow.org/indexnow?url=url-changed&key=your-key and the URLs will be shared with Bing and Yandex.

If Google does plan to adopt it, I suspect webmaster/site owner adoption will explode. Right now, Microsoft said 80,000 websites have “started publishing and reaping the benefits of faster submission to indexation” through IndexNow – but in November that number was 60,000 and all through Cloudflare’s integration (which we use here by the way). So it seems adoption has been slow?

But Microsoft released a IndexNow WordPress plugin so hopefully that will help a little?

In any event, the key new pieces here are these three points:

(1) IndexNow’s protocol is now co-sharing URLs with participating search engines.

(2) api.indexnow.org can now be used to submit URLs to.

(3) IndexNow us now used by 80,0000 websites.

Forum discussion at Twitter.





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SEARCHENGINES

Google Says Deep Subfolders In URLs Doesn’t Matter For SEO

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Google Says Deep Subfolders In URLs Doesn't Matter For SEO


Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”

This is a topic we covered a bunch of times including (but not limited to):

The only case where Google might do something special for the URL paths are when it comes to separating out adult content and/or location/country/language specific sections of your site.

As I explained before as long as GoogleBot can find the URL, you are good. If you hide a link to a URL deep within your site, on a page that GoogleBot needs to click several times to get to, there is less of a chance Google will find that URL.

John Mueller of Google added that you should likely not change your current URL structure over long paths in the URL, doing so won’t really benefit you. John added “So if you have a reasonable URL structure, flat’ish or deep’ish, I’d just stick to it. If you’re making a new site, pick a structure that makes maintenance & tracking easier for you, and that you can keep for 5-10 years.”

Here are those tweets for context:

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: January 26, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has dropped FLoC and is trying to replace it with the Topics API – how embarrassing for Google. Google said the product reviews update is for products, but not places or things. Google said deep folder URLs is not an issue for Google or SEO, again. Google Assistant now lets you just say “Stop” to stop it from talking without first saying “Hey Google.” Most SEOs understand that if Google gave over 100% transparency about its search algorithm, it would lead to poorer results.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEARCHENGINES

Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things

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Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things


Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, “I suspect not, since these aren’t really products,” he said.

Here are those tweets:

There are tons of affiliate sites that do reviews outside of the product space. So product review sites may review laptops, best camera for 2022, best pair of pants for bloggers, etc. While there are affiliates who create niche sites for reviews of universities, credit cards, vacation rentals, nursing homes and the list goes on – it is infinite. Any one who provides an affiliate program for anything would we elgible.

But when it comes to the product reviews update, that is focused on actual product.

Forum discussion at Twitter.





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