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Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News

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Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News


We had our first unconfirmed Google search ranking algorithm update of the 2022 year, it was on January 11th. Google admitted that there is a backlog of responding to manual actions. Google said they want to share more specifics on core updates but are not allowed to. IndexNow co-sharing URLs is now fully live between Microsoft Bing and Yandex. Google said fluff content is hard for it to understand but yet it seems Google ranks the content well. Many SEOs said they will still buy links in 2022 despite it being against Google’s webmaster guidelines. Google said for links to be counted, they need to be on indexed pages and even then Google might not count them. Google is still recommending you disavow whole domain names. Google reminded us that the search quality raters guidelines are not designed for SEOs. Most SEOs are not confident in strategy around Google Discover. SEOs said they will focus more resources on content this year. Do not, I repeat, do not block users from slower regions to speed up your core web vitals. Google Business Profiles now makes new owners and managers wait seven days to make changes. Google is testing trending videos in the mobile search results. Google is testing web stories for NFL games. Google Ads launched a disapproved ads auditor tool code. And a poll shows that 90% of SEOs are vaccinated – go figure. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

See also  Google Search Ranking Update January 14th & 15th

SPONSOR: This week’s video recap is sponsored by Semrush.

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Google Says Deep Subfolders In URLs Doesn’t Matter For SEO

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Google Says Deep Subfolders In URLs Doesn't Matter For SEO


Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”

This is a topic we covered a bunch of times including (but not limited to):

The only case where Google might do something special for the URL paths are when it comes to separating out adult content and/or location/country/language specific sections of your site.

As I explained before as long as GoogleBot can find the URL, you are good. If you hide a link to a URL deep within your site, on a page that GoogleBot needs to click several times to get to, there is less of a chance Google will find that URL.

John Mueller of Google added that you should likely not change your current URL structure over long paths in the URL, doing so won’t really benefit you. John added “So if you have a reasonable URL structure, flat’ish or deep’ish, I’d just stick to it. If you’re making a new site, pick a structure that makes maintenance & tracking easier for you, and that you can keep for 5-10 years.”

Here are those tweets for context:

Forum discussion at Twitter.

See also  Google On The Future Of SEO





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Daily Search Forum Recap: January 26, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has dropped FLoC and is trying to replace it with the Topics API – how embarrassing for Google. Google said the product reviews update is for products, but not places or things. Google said deep folder URLs is not an issue for Google or SEO, again. Google Assistant now lets you just say “Stop” to stop it from talking without first saying “Hey Google.” Most SEOs understand that if Google gave over 100% transparency about its search algorithm, it would lead to poorer results.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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See also  Google Showing More Web Stories In Top Stories Carousel?
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Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things

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Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things


Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, “I suspect not, since these aren’t really products,” he said.

Here are those tweets:

There are tons of affiliate sites that do reviews outside of the product space. So product review sites may review laptops, best camera for 2022, best pair of pants for bloggers, etc. While there are affiliates who create niche sites for reviews of universities, credit cards, vacation rentals, nursing homes and the list goes on – it is infinite. Any one who provides an affiliate program for anything would we elgible.

But when it comes to the product reviews update, that is focused on actual product.

Forum discussion at Twitter.





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