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Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News

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Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News


We had our first unconfirmed Google search ranking algorithm update of the 2022 year, it was on January 11th. Google admitted that there is a backlog of responding to manual actions. Google said they want to share more specifics on core updates but are not allowed to. IndexNow co-sharing URLs is now fully live between Microsoft Bing and Yandex. Google said fluff content is hard for it to understand but yet it seems Google ranks the content well. Many SEOs said they will still buy links in 2022 despite it being against Google’s webmaster guidelines. Google said for links to be counted, they need to be on indexed pages and even then Google might not count them. Google is still recommending you disavow whole domain names. Google reminded us that the search quality raters guidelines are not designed for SEOs. Most SEOs are not confident in strategy around Google Discover. SEOs said they will focus more resources on content this year. Do not, I repeat, do not block users from slower regions to speed up your core web vitals. Google Business Profiles now makes new owners and managers wait seven days to make changes. Google is testing trending videos in the mobile search results. Google is testing web stories for NFL games. Google Ads launched a disapproved ads auditor tool code. And a poll shows that 90% of SEOs are vaccinated – go figure. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

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Google Search Says Removal Of Nazi Stuff In Search Results Is A Priority

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Google Search Says Removal Of Nazi Stuff In Search Results Is A Priority

Last Thursday, June 30th, a lot of folks across social media began to talk about how a search for [desk ornament] in Google Image Search brought up Swastikas, German Nazi items and more really horrible items. Danny Sullivan from Google escalated the issue to the Google Search team and said this is a priority for Google to fix. But just almost a week later, the results seem to still appear.

In fact, many news publications covered these details last week, we got Newsweek, The Mirror and Futurism, to name a few. But the results are still there and Googlers like Danny Sullivan and even Ginny Marvin on the ad side, are still apologizing.

Both are not just apologizing but also stating this is a priority for Google Search to resolve but that these things take time. Google simply cannot delete search results but Google instead needs to adjust its algorithms by figuring out where it failed and how to improve it – sadly those efforts take time.

I am a bit surprised Google has not done something more manual for these specific cases, but it may be a sign of a larger issue that Google uncovered and is working to address algorithmically.

Here is what the Google Image results look like for me for the query [desk ornament] (click to enlarge):

click for full size

Here is how Danny Sullivan of Google responded to some of the complaints – there were a lot, so I am sticking with one thread:

And then Ginny Marvin from the Google Ads team on some ads:

So yes, Google is making this a priority but changing algorithms takes time, the question is, how much time…

Forum discussion at Twitter.



Source: www.seroundtable.com

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