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Google Ads Remove Redundant Keywords Recommendation Now Works Across Match Types

Published

2 years ago

January 9, 2023

Google Ads Remove Redundant Keywords Recommendation Now Works Across Match Types

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.

The notification says that Google is making “improvements” to this recommendation type, but I am not sure that advertisers would call this an improvement.

Google said that currently, the “remove redundant keywords” recommendation suggests redundant keywords within the same ad groups, destination, bidding strategy, and match type. But that is changing; Google will now have this recommendation work across different match types. Google said, “starting January 19, the recommendation can include keyword across different match types.”

Google said you can view the match type reports to see this by clicking on “Segment” on the “search keywords” report and then by choosing “search terms match type.”

Google said they are making this change to help you manage your accounts more easily. Google said “it doesn’t negatively impact your performance, and still allows your ads to appear on the same searches.”

The example google provided was if your ad group has the phrase match keyword “women’s hats” and broad match keyword ladies hats, Google will recommend that you remove the phase match keyword since the broad match keyword ladies hats covers all searches from “women’s hats.”

Clearly, Google wants you to go all in on broad match with these recommendations.

Robert Brady I believe first posted about this on Twitter and said, “Google Ads just changed the “Remove redundant keywords” recommendation to prefer broad match. It will remove a phrase match or exact match keyword if a broad match keyword covers it.”

Here is how some of the PPC community feels about this change:

I’ll tell you what @GoogleAds show me the quantifiable positive impact of making the changes, and I’ll consider it. Same goes for all the damn recommendations

— Jon Kagan (@JonKagan) January 4, 2023

The shoving Broad Match down our throat agenda continues! 😒#PPCChat

— Anu Adegbola aka PPC Live UK founder 🎙️🗣️ (@TheMarketingAnu) January 4, 2023

On what planet does this make sense?

Google Ads is changing the definition & execution of a recommendation AFTER IT HAS ALREADY BEEN APPLIED.

This should be a different recommendation.

How could anyone EVER apply a @GoogleAds recommendation to an account again?#ppcchat pic.twitter.com/9j9GUZDReY

— Greg Finn (@gregfinn) January 4, 2023

Don’t worry though, the machines totally understand nuance. And would never jettison terms that convert well for those that bring in more clicks for the same conversions… #PPCChat

— Julie F Bacchini (@NeptuneMoon) January 4, 2023

Nicole Farley wrote, “This is another attempt by Google to shift accounts to broad-match keywords only. Advertisers and brands should only make the change if they have tested and determined if broad-match keywords work best for their accounts. If you’re unsure bout broad-match, turn off auto-apply and test.”

Here is the email (click to enlarge):

Forum discussion at Twitter.

Update: More from Ginny Marvin of Google:

Q. What’s happening?
A. If you have a phrase or exact match kw (e.g. women’s hats) & a broad match kw that’s understood to be equivalent (e.g. ladies hats), & opted into AAR for removing redundant keywords, Google will remove the exact/phrase match kws & keep the broad match.

— AdsLiaison (@adsliaison) January 5, 2023

Q. Will I be eligible to show for more searches with this change?
A. No, since you already have the broad match keywords in your account, this won’t impact your performance or the searches your ads are eligible for. It helps consolidate your keywords.

— AdsLiaison (@adsliaison) January 5, 2023

Q. If you applied a “remove redundant keywords” rec manually, will this update impact you?
A. This doesn’t affect past recommendations, whether applied automatically or manually. Starting Jan 19, you may see recs to remove redundant keywords covered by your broad match keywords

— AdsLiaison (@adsliaison) January 5, 2023

Hope that helps clarify. If you have any more questions on this, please let me know.

— AdsLiaison (@adsliaison) January 5, 2023

Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: September 13, 2024

Published

11 hours ago

September 14, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads is launching confidential matching, a new privacy-centric ad feature. Google is testing a new AI Overview interface. Advertisers are complaining about fraud on the Search partner network. Google is testing for reference boxes in search. Google is testing search results without breadcrumbs. Plus, I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week…

Google Ads Introduces Confidential Matching

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.

Google Tests AI Overview With Small “More” Link

Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.

Complaints On Google Ads Search Partners Network Fraud

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.

Google Testing For Reference Search Box

Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.

Google Tests Search Result Snippets Without Breadcrumbs

Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.

Hummus Party At Google Dublin

Here is some sort of event where there are a bunch of Googlers eating hummus, and other dips, with pita bread, at the Google office in Dublin, Ireland.

Other Great Search Threads:

Local Pack in Desktop Search Results – Google is now testing showing close up of business location on the map as main image. PS – Quote tweet is also like this one but last image being the map close up and that test was in mo, Gagan Ghotra on X

Every now and then, we get questions about whether “valid HTML” is a ranking factor, or a requirement for Google Search. Jens has done regular analysis of the validity of the top websites’ homepages, and the results are sobering., John Mueller on LinkedIn

here is o1, a series of our most capable and aligned models yet: https://t.co/yzZGNN8HvD o1 is still flawed, still limited, and it still seems more impressive on first use than it does after you spend more time with it., Sam Altman on X

Local businesses that I’ve looked at have been mostly safe from all the core updates in the last year – except this last one. I’m hearing multiple reports on Facebook, Reddit, and our forum of local businesses being hit by the Augu, Joy Hawkins on X

On the one hand, I don’t make the search results, on the other hand, I use both of those sites intensively for programming-related queries, I wouldn’t blindly see one of them as being good and the other as being bad., John Mueller on LinkedIn

Set tROAS recommendation is now also increasing your daily budget if you apply the recommendation! Pay attention, Here all you need, Thomas Eccel on X

These Are The Spam Practices Going On GMB And Google Maps By Lead Gen And Local SEO Agencies in 2024 In India Also where Google takes extra steps to make sure guard Business Profile’s integrity, Ayman Ali on X

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: September 12, 2024

Published

1 day ago

September 13, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I covered some old statements from former Googlers on Navboost from Hacker News. Google replaced the cache link with links to the Wayback Machine, but they are deep inside. Google says it doesn’t use Exif data for ranking. Google updated its Indexing API docs warning not to abuse the API or else. Google has had this get definitions box for a while.

Search Engine Roundtable Stories:

Ex-Googler Forum Statements On Google Navboost

In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can tell) on the topic of Navboost from the Hacker News forums.

Google Indexing API: Submissions Go Undergo Rigorous Spam Detection

Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says that attempts to abuse the Indexing API “may result in access being revoked.”

Google Replaced Cache Link With Internet Archive’s Wayback Machine

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.

Google’s Martin Splitt: We Do Not Use Exif Data For Ranking

Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google’s Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.

Google: Get Definitions & Translations As You Search

Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving the page.”
Google Silence Phone Boxes

We saw the Google silence box before, but it was one box. Now here are photos of many of them, also in the Google Paris, France office.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

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SEARCHENGINES

Daily Search Forum Recap: September 11, 2024

Published

3 days ago

September 11, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated, even over a week after the core update finished. Google is sending out verification notices to Local Service Ads advertisers. Bing is testing a local pack with review source icons. Google AdSense is expanding auto ads to more languages. Google Search has a new video property for ineligible regions.

Search Engine Roundtable Stories:

Google Search Ranking Volatility Still Heated A Week After Core Update

I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.

Google Tests New Ad Label / Design That Makes Ads Stand Out

Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like “promoted products” and “promoted results.”

Google Emails Advertisers On Local Services Ads Verification Requirements

In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.

Bing Local Pack Tests Review Source Icons Instead Of Review Stars

Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.

Google Expands AdSense Auto Ads To French, Spanish, and Japanese

Google is expanding AdSense’s Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.

Google Search Supports Ineligible Regions Property For Videos

Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation. A new ineligibleRegion property was added to the Google video structured data documentation.

Google Chelsea Market Tile Backsplash

At the Google office in New York City, the Chelsea Market location, they have this kitchen area that has the old Google logo, with the location, Chelsea Market, tiled into the wall.