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Microsoft Ads In The New Bing Chat Interface

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Bing Search Chat Ai

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing’s new search results.

Here is her screenshot; click to enlarge it:

click for full size

You can see, that when you hover your mouse over the citation, it loads the sites it gets the answer from but above it, it also shows an ad above those citations.

This is in addition to the standard search ads you get at the top left, which I showcased in this tweet:

click for full size

Microsoft did post a statement about ads in the new Bing, saying:

that the new AI-powered Microsoft Bing and Edge are available in preview is incredibly exciting. Not only for the future of consumers, but for our advertisers. Microsoft’s ability to understand complex queries in greater depth and precision, as well as the rich insight we will gain into user intent through deep conversational engagement, will deliver smarter and more actionable opportunities for advertisers to engage with customers. With deeply personalized experiences we expect to be able to deliver even more relevant messages to consumers, with the goal of improved ROI for advertisers. And as usage expands, we expect to see greater volume leading to more opportunities for advertisers to reach their desired customers.

The potential of this new technology is still being explored, but we know that this fundamental change of the search engine experience will give us new opportunities to rethink traditional ad experiences – together. We look forward to innovating with you.

It is just interesting to see how ads will make its way into the new user experience and interfaces.

Forum discussion at Twitter.



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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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