SEARCHENGINES
February 8th/9th Google Search Ranking Algorithm Update

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.
I probably should have covered this yesterday, but the travel got the better of me.
The chatter started around February 8th at WebmasterWorld, despite all of this AI distraction (rightfully so). There is also chatter here in our comments area. Here are some quotes from the thread:
What I am seeing is a continuation of the same trend. USA / Canada traffic lag every day, while the rest of the world is strong. Traffic is now strong in the morning, and falls off a cliff every day during peak commercial hours. That can be 9/10am, 11am/12pm, or as late as 1pm. It stays down for hours in the USA and Canada, then bumps back up again and ends the day up overall, but with USA at even or negative by up to 10%. Yesterday USA was down 10%, Canada was -14%, and UK was -17%. Today USA is -22% and Canada is -28% at 1pm.
HUGE drop since last monday. Today it looks even worse 😐
I’m also seeing a massive drop on my biggest website (20% week over week) – I’ve made a couple of changes and will let you know if any of them work, so far:
I’m also seeing a massive drop on my biggest website (20% week over week) – I’ve made a couple of changes and will let you know if any of them work, so far
90% zombified traffic here,
Attack on brand terms, especially
Here is a chart from the thread at WebmasterWorld:
Today, ranking of my KWs and traffic show discrepancies. Traffic looks better today than the past 5-6 days (but still no conversation), but rankings have dropped since yesterday.
Traffic Stopped @12pm IST today till 4pm.
I saw it yesterday, there was no traffic from 4 pm to 8pm.
Big G is doing something and taking our traffic !! This is a pure scam!
Today’s in the first half, traffic was not too bad, but has stopped again for 2 hours.
Here is a chart from Glenn for a site getting hit around then:
Quick update on the domain name change situation I covered in Dec. The site owner just reached back out. It dropped AGAIN. So whatever G pushed over the past few days (where a lot of sites are seeing volatility) also impacted this site w/a domain name change that went sideways: pic.twitter.com/CX78swzzVU
— Glenn Gabe (@glenngabe) February 9, 2023
And the tools are pretty heated right now.
What are you all noticing?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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