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February 8th/9th Google Search Ranking Algorithm Update

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Google Update

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.

I probably should have covered this yesterday, but the travel got the better of me.

The chatter started around February 8th at WebmasterWorld, despite all of this AI distraction (rightfully so). There is also chatter here in our comments area. Here are some quotes from the thread:

What I am seeing is a continuation of the same trend. USA / Canada traffic lag every day, while the rest of the world is strong. Traffic is now strong in the morning, and falls off a cliff every day during peak commercial hours. That can be 9/10am, 11am/12pm, or as late as 1pm. It stays down for hours in the USA and Canada, then bumps back up again and ends the day up overall, but with USA at even or negative by up to 10%. Yesterday USA was down 10%, Canada was -14%, and UK was -17%. Today USA is -22% and Canada is -28% at 1pm.

HUGE drop since last monday. Today it looks even worse 😐

I’m also seeing a massive drop on my biggest website (20% week over week) – I’ve made a couple of changes and will let you know if any of them work, so far:

I’m also seeing a massive drop on my biggest website (20% week over week) – I’ve made a couple of changes and will let you know if any of them work, so far

90% zombified traffic here,

Attack on brand terms, especially

Here is a chart from the thread at WebmasterWorld:

click for full size

Today, ranking of my KWs and traffic show discrepancies. Traffic looks better today than the past 5-6 days (but still no conversation), but rankings have dropped since yesterday.

Traffic Stopped @12pm IST today till 4pm.

I saw it yesterday, there was no traffic from 4 pm to 8pm.

Big G is doing something and taking our traffic !! This is a pure scam!

Today’s in the first half, traffic was not too bad, but has stopped again for 2 hours.

Here is a chart from Glenn for a site getting hit around then:

And the tools are pretty heated right now.

RankRanger:

click for full size

Cognitive SEO:

click for full size

Mozcast:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

click for full size

Semrush:

click for full size

Accuranker:

click for full size

Algoroo:

click for full size

What are you all noticing?

Forum discussion at WebmasterWorld.



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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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