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Microsoft Advertising New Certification Program & Learning Lab

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Microsoft Advertising New Certification Program & Learning Lab

Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated our offerings to make them both more valuable and easier to use.”

The certification now has three exams, instead of just one. There are 50-question certification exams that explore different areas within Microsoft Advertising including:

  • Microsoft Advertising Search Certification
  • Microsoft Advertising Native & Display Certification
  • Microsoft Advertising Shopping Certification

Each one has its own badge, but if you complete all of them, you get the Microsoft Advertising Certified Professional blue badge. Here is what they look like:

click for full size

Here is that special higher level badge:

click for full size

There is a more detailed FAQs on this in case you already passed the legacy exams or want to learn more.

Also, Microsoft Advertising updated the Microsoft Advertising Learning Lab to include:

  • Learning Paths: These bring together key concepts you need to develop your skills as a digital marketer with Microsoft Advertising for each topic in one place. This includes learning courses, a preparation course for each exam, and the exam.
  • Events: Attend live virtual events led by Microsoft Advertising experts or watch the recent ones on-demand.
  • Your Dashboard and Trophy Case: You can see the badges you’ve earned and the courses you’ve taken all in one place.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Product Review Updates Still Get Periodic Updates

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Google Product Review Updates Still Get Periodic Updates

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Source: www.seroundtable.com

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