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Microsoft Advertising Professional Service Ads Global & More Bing Ads

Published

1 year ago

April 6, 2023

Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more.

Some of these changes were announced earlier as a heads-up.

Professional service ads was announced as a beta about a year ago and is now rolling out globally to all advertisers. Microsoft said, “Professional Service Ads help consumers connect directly to professionals in a variety of industries such as insurance, real estate, doctor & clinics, tax services and home services. If you’re in an industry that’s powered by great people like agents, advisors, or consultants, give Professional Service Ads a try today!”

Here is what they look like:

Microsoft Professional Service Ads

Microsoft also made changes to broad match modifier, where now Microsoft is gradually rolling out over the next several weeks that all broad match modifier keywords for search ads now serve as broad match keywords instead of phrase match. We did cover this a few weeks ago and it is now rolling out.

Also, you can use bulk operations in the asset library. Microsoft said, “you can now organize your assets with bulk operations, allowing you to easily bulk delete folders and assets, and move multiple items in bulk to your target folder or subfolder. This is designed to simplify your workflow, saving you time and effort in managing your Asset Library.”

Finally, you can now view and edit the current target bid value within the campaign grid in Microsoft Advertising online. This is available when Target CPA, Target return on ad spend (ROAS), or Target Impression Share bid strategies are in place.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

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Daily Search Forum Recap: May 1, 2024

Published

3 hours ago

May 2, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads posted its first feature announcement in over two months, it is on PMax updates. Bing Webmaster Tools fixed a notification bug. Google SGE renamed its AI overviews to AI Answer. Most SEOs have not filled in the Google March 2024 core update feedback form. A Google search for flag GIFs can lead to Nazi flags.

Search Engine Roundtable Stories:

Google Ads Posts First New Feature Announcement In Two Months – PMax Updates

Google Ads has posted its first new features announcement in its help section in over two months. This was to announce several Performance Max campaigns features, which we will get into below. But like I reported earlier, Google has not posted anything in this section for two months prior to posting this new announcement.

Googling “Flag GIF” Leads To Nazi Flags In Google Search

If you search for [flag GIF] on Google, click on the “waiving” refinement, you are taken to images of Nazi flags. I waited a full week to report on this, a full week from when Google acknowledged the issue and it is still an issue.

Bing Webmaster Tools Notifications & Insights Bug Fixed

Fabrice Canel from Microsoft confirmed Microsoft has fixed a bug with Bing Webmaster Tools showing inaccurate and/or irrelevant notifications in the notifications and insights section. Fabrice wrote, “Happy to report that the fix has been implemented and the issue should now be resolved for your site and all sites once data is refreshed.”

Google SGE AI Overviews Has A New Title – AI Answer

Google is now labeling or using the title of its SGE, Search Generative Experience, “AI Answer.” This replaces the title “AI Overviews” and “Al overviews are experimental.” This change happened on Monday, I believe.

Most SEOs Did Not Send Feedback To Google On The March 2024 Core Update

Google opened up its feedback form after it announced the Google March 2024 core update was completed and it seems most SEOs did not send Google feedback. Why? Maybe because many don’t believe Google will use that feedback to help them? Maybe because SEOs don’t want to share specifics with Google?

Sundar Pichai 20 Year Google Anniversary

Google’s CEO, Sunday Pichai, on April 26, 2024, posted on Instagram that he is celebrating him 20 year anniversary of working at Google. He started on April 26, 2004 and is now running the place.

Other Great Search Threads:

ave you seen this before…. Seems like looker studio google has got lot of spam links injected …i just encountered this while checking something… its tons of content… made a search with site: hea, Raman on X

Gartner: “By 2026, Google will lose 1/4 of queries to AI” Datos: “Really? Let’s investigate that claim with data from millions of real Internet users.” https://t.co/5QErT9g9IF Embarrassing that th, Rand Fishkin on X

The favicon guidelines are at https://t.co/9z0HOt9H5f – not all sites have unique favicons, so I wouldn’t immediately call that spammy. For images in general, a legal path may be open via the DMCA process., John Mueller on X

Well, moved to Munich, Germany., John Mueller on X

The more server logs and crawl patterns I see, the more I’m sure the world needs more SEOs. Of the good kind. You see, part of good tech SEO is fixing spiders traps, optimizing crawling, speeding up sites. 1/6, Joost de Valk on X

This Google Ads thing is becoming really expensive. Fee increase from 2% to 2.5% for Italy. Fee increase from 2% to 3% for Spain. Fee increase from 5% to 7% for Turkey., Thomas Eccel on X

We’re committed to ongoing and planned enhancements and listening to great ideas as yours to help us maximizing our crawl efficiency and minimize crawls. There’s no AI or PhD that can outperform the IndexNow signal when it is properly configured. We f, Fabrice Canel on X

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: April 30, 2024

Published

1 day ago

May 1, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Advertising has officially added Copilot to help advertisers using AI. Tuta complained to regulators over its ranking drop with the Google core update. We saw the same person rank in Google Search with multiple entities. Google renames product sites to product websites. Google Search App has a neat screenshot feature. I am offline today, all these stories were pre-written and scheduled, including this newsletter.

Search Engine Roundtable Stories:

Copilot Now In Microsoft Advertising Platform

Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform.

The Same Person With Multiple Entities In Google Search

Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query.

Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop

Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update.

Google Search App “Send A Link To This Page” When You Take A Screenshot

One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking a big blue “Share” button.

Google Renames Product Sites To Product Websites

Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.”

Slimmer Google Dog Tag

We have seen numerous dog tags for Dooglers, Google dogs, before. But this one looks slimmer than the old dog tags. I found this new photo of a Doogler and you can see the small Google collar tag.

Programming Note: Offline For Last Days Of Passover

This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

SEARCHENGINES

Daily Search Forum Recap: April 29, 2024

Published

2 days ago

April 30, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s March 2024 core update completed on April 19th, Google just didn’t confirm it until a week later. Google said its spam reporting tool will add site reputation abuse after May 5. Google responded to concerns over the Chrome IP masking and how it will impact advertisers. Google Knowlwdge Panels has translated sections. Apple Business Connect gains actions with links. Google AI is writing some knowledge panels. I am offline today, all these stories were pre-written and scheduled, including this newsletter.

Search Engine Roundtable Stories:

Google March 2024 Core Update Finished April 19th (A Week Ago)

The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which is up from their estimate of 40%.

Google Spam Reporting Tool To Gain Site Reputation Abuse

Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse.

Google Responds To Concerns Over Chrome IP Masking

A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, “Chrome has not made any recent updates to its IP protection proposal.”

Google Knowledge Panel With Auto-Translated Texts

Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel.

Apple Business Connect Actions: Add Links To Apple Maps Local Listing

Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more.

Google AI Writing Some Search Knowledge Panels

Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a disclaimer. This may show up for both SGE and non-SGE results, I believe.

Google Maps Pigeon People

I am not sure where this first started but in Japan there is this group of people who dress up as pigeons when the Google Maps street view cameras drive by.

Programming Note: Offline For Last Days Of Passover

This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.