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Google Ads Testing AI To Help You Create Ads

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Google Ads Robot Ai Creatives

Google Ads is running a small test to help you create ads using AI. Google Bard does not power this, but it is a form of artificial intelligence designed to give you suggested ad headlines and descriptions.

This was spotted by Gil Gildner and then Ginny Marvin, the Google Ads Liason, confirmed that this is a test. Ginny said, “this is a small test, unrelated to Bard.”

Gil said this came up when his co-worker went into Google Ads to create a responsive search ad within Google Ads. Here is a screenshot that says “Google AI can help you create your ads.” It is a beta and goes on to say “Google can suggest ad headlines and descriptions based on information about your business.” It then asks you to describe the product and service you’re advertising and what makes it unique in a few sentences.

Google Ai Create Ads

I love the “Write my own” button.

At least it is not Google Bard. 🙂

Here are those tweets:

Note, this was first spotted by Anthony Higman a few weeks ago:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.



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Daily Search Forum Recap: October 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.


Search Engine Roundtable Stories:


  • DOJ May Breakup Google As Remedy To Monopoly Ruling


    Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.

  • Google Tests What People Are Saying Short Video Search Results


    Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms.

  • Google Tests Card Style Knowledge Panel Desktop Design


    Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.

  • Google Search Tests Most Mentioned Places Carousel


    Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.

  • Google Drag & Drop Reorder Your Restaurant Menu Items


    Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier.



  • Google Ads Improved Console Sidebar Navigation


    Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.



  • Google Bike Window Stickup Sign


    Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Showing Competitor Ads Above Local Reviews

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Google Ads No Poaching Sign

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We’ve seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging.

Anthony Higman spotted this and posted screenshots and a video of this in action on X – I will say, I tried to replicate it and it did not come up for me. But here is what Anthony saw:

Google Lsa Reviews Competitor Ad

This is a screenshot from his videocast:

Google Lsa Reviews With Competitor Ad

This is what I see – no ads:

Google Lsa Reviews Section

Here is his video:

There is also this:

Forum discussion at X.



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Google Shopping Researched with AI

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Google Robot Shopping

Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.

I am told this was displayed in the Google Shopping interface for the query [TV] – I cannot replicate this.

But Khushal Bherwani shared a couple screenshots on X – here are one of those screenshots:

Google Shopping Researched With Ai

Bordie Clark was then able to replicate this and post this video of it in action:

Here are more:

This seems to replace the “AI Overview” with this “Researched with AI” specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title.

Forum discussion at X.



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