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Microsoft Advertising Seasonality Adjustment Rolling Out

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Microsoft Advertising Seasonality Adjustment Rolling Out

A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter.

Sophie Logan said this was the “first time seeing the ‘Seasonality Adjustment’ feature in a clients Microsoft Advertising accounts.” Here is the screenshot she shared:

click for full size

Microsoft said this feature can inform your automated bidding algorithms with more signals that specify when you expect performance changes, like when conversion rate (CVR) variance will occur during a seasonal event, promotion, or other variation for your business. This helps address anticipated short-term fluctuations without significant long-term impact on your algorithms’ learning, as well as help maximize performance around critical times. This can be used in these cases:

  • Preparing for peak travel times during holidays, capturing increased demand for booking flights in the weeks leading up, and helping re-adjust the days after the holiday travel peak.
  • Getting set up for success in the days leading up to, during, and right after cyber week (Black Friday, Cyber Monday).

To create a seasonality adjustment for your Target ROAS or Target CPA campaigns, from the top menu, select Tools > Seasonality adjustment. This is supported for Search Campaigns (including those extended to the Microsoft Audience Network), as well as Shopping and Dynamic Search Ads campaigns.

Google had a feature like this in 2019.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Kirkland Aerial View

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Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.

This photo is from Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Microsoft Bing Webmaster Tools API Missing A Week Of Data

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The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.

Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.

So as you can see, there is this two-week period where there is no data being reported by the API.

The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.

Update: This was a week of data, not necessarily two weeks:

Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:

Forum discussion at Twitter.



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Non-Supported Rel Link Attributes Do Nothing With Google Search

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The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Forum discussion at Twitter.



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