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Daily Search Forum Recap: April 12, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has confirmed that the page experience update is now done rolling out, it started to roll out on March 23rd and finished on April 11th. Google is testing showing a higher price label in the shopping search results. Bing is testing sub-snippet insights boxes. Google still does not support WebSocket connections in Googlebot. Microsoft Advertising seasonality adjustments is rolling out to advertisers now, after being announced a month ago.

Search Engine Roundtable Stories:

  • Now Finished: March 2022 Google Product Reviews Update

    The March 2022 Google Product Reviews update is now fully rolled out, Alan Kent from Google told me. The updated started on March 23, 2022 and ended 19 days later on April 11, 2022.
  • Microsoft Advertising Seasonality Adjustment Feature Rolling Out

    A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter.

  • Google Still Does Not Support WebSocket Connections In Googlebot

    Google does not support WebSocket connections in Googlebot. This was first known, I think, back in May 2019, when Martin Splitt and Zoe Clifford presented at Google I/O. Zoe Clifford said there “Google does not allow WebSocket connections in Googlebot for architectural reasons.”
  • Google Testing Higher Price Icon In Search Shopping Results

    Similar to the lower price label we spotted a couple weeks ago, Google is also testing higher price label in the Google Shopping results. So if your product sells well above other products in that product category, Google might tell you with this new label.

  • Bing Insights Sub-Snippets In Search Results

    Last year, Microsoft Bing launched Page Insights where snippets would have a lightbulb next to them that when clicked on would show you third-party information from other sources not in that specific snippet’s page. Well, now Bing is testing placing a sub-snippet below the main snippet for the page insights feature.

  • Google Washington D.C. Cafe Packed Again

    Here is another video from a different Google office, the Washington D.C office, showing how the cafe is now filled with Googlers again. Yes, Googlers are required to go back to work and we saw the li

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

SEARCHENGINES

Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing

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Marguarite Humphrey

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.

Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.

At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.

Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.

You can follow Maggie Humphrey on LinkedIn and connect there.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

Source: www.seroundtable.com

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