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Microsoft Advertising Verification Required For Financial Services Advertisers In UK

Published

12 months ago

on

Microsoft Advertising Improves Reporting Capabilities & Usability

Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK,” wrote.

Advertisers will be required to provide proof of authorization by the UK FCA (Financial Conduct Authority) to present Financial Promotion Ads or specify if they are either:

  • A non-financial services advertiser who may target consumers seeking financial services, such as e-commerce platforms, or

  • Government entities such as authorities or regulators under the “.gov.uk” domain.

Microsoft added that these requirements are in addition to the Advertiser Identity Verification requirements laid out by Microsoft as part of its safety measures to protect consumers, advertisers, and publishers. And that filure to complete this verification process will result in ads being blocked from serving in the UK—the account will continue to perform as before with respect to non-Financial Services Ads and in markets outside of the UK.

You can initiate the UK Financial services verification through the Verifications page within Preferences. Please have the following information ready; business details (name, address, and email address), the 6-or 7-digit UK FCA registration number (FRN), if applicable domain details used to showcase financial services-related advertising. This includes domains registered with the UK FCA and domains and websites used for advertising on Microsoft Advertising that aren’t in the UK FCA registry.

You can learn more on how to start this process over here.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Search Console Was Down Today

Published

10 hours ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

Published

1 day ago

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November 27, 2023

By

Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

Published

2 days ago

on

November 26, 2023

By

Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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