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Microsoft Advertising Verification Required For Financial Services Advertisers In UK

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Microsoft Advertising Improves Reporting Capabilities & Usability

Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK,” wrote.

Advertisers will be required to provide proof of authorization by the UK FCA (Financial Conduct Authority) to present Financial Promotion Ads or specify if they are either:

  • A non-financial services advertiser who may target consumers seeking financial services, such as e-commerce platforms, or
  • Government entities such as authorities or regulators under the “.gov.uk” domain.

Microsoft added that these requirements are in addition to the Advertiser Identity Verification requirements laid out by Microsoft as part of its safety measures to protect consumers, advertisers, and publishers. And that filure to complete this verification process will result in ads being blocked from serving in the UK—the account will continue to perform as before with respect to non-Financial Services Ads and in markets outside of the UK.

You can initiate the UK Financial services verification through the Verifications page within Preferences. Please have the following information ready; business details (name, address, and email address), the 6-or 7-digit UK FCA registration number (FRN), if applicable domain details used to showcase financial services-related advertising. This includes domains registered with the UK FCA and domains and websites used for advertising on Microsoft Advertising that aren’t in the UK FCA registry.

You can learn more on how to start this process over here.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Apple Maps Street View Camera Backpack

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Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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